stop making boring shit (a content strategy)

16
Every day people make the internet worse

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Post on 22-Jun-2015

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Framework for content creation on the web. Use this as you like but please give attribution. Know that images some images were plucked from simple Google image search.

TRANSCRIPT

Page 1: Stop making boring shit (a Content Strategy)

Every daypeople make the internet worse

Page 2: Stop making boring shit (a Content Strategy)

1 RT = 1 breakfast for a vulnerable child True of false? The smart inverter compressor of the Q900 adjusts its speed in response to the surrounding temperature

People say boring shit Click like if you can identify your family’s clean laundry just by its scent! Brands say boring shit Hashtag your favorite cupcake flavor Think you can RT this tweet faster than me? Wanna race? 1 2 3 Go! If this post gets 5,000 likes we’ll

Nobody tries very hard I hated reading until I met Christian Grey. For the first 1,000 people who like our page we will give

Page 3: Stop making boring shit (a Content Strategy)

It doesn’t have to be like this

Page 4: Stop making boring shit (a Content Strategy)

You have a choice

Page 5: Stop making boring shit (a Content Strategy)

There is hope…

Page 6: Stop making boring shit (a Content Strategy)

A framework to help, a proven system that has worked for years

Page 7: Stop making boring shit (a Content Strategy)

Apply the elements of newsworthiness to your digital content!

Page 8: Stop making boring shit (a Content Strategy)

Make it TimelyMake it Timely

Jump on new news

Page 9: Stop making boring shit (a Content Strategy)

Make it local

Proximity makes people care more

Page 10: Stop making boring shit (a Content Strategy)

Make it polarizing

Make it polarizing

People want drama

Page 11: Stop making boring shit (a Content Strategy)

Make it about “What’s next?”

Make it about what’s next

Page 12: Stop making boring shit (a Content Strategy)

Make it about important peopleMake it about important people

Page 13: Stop making boring shit (a Content Strategy)

Make it personal

Make it personal

Page 14: Stop making boring shit (a Content Strategy)

Make it weird

Make it WEIRD

Page 15: Stop making boring shit (a Content Strategy)

Just don’t make the same old shit

Page 16: Stop making boring shit (a Content Strategy)

Marcus makes strategy at Google - M3KA.com