stop feeling shy - img.ctrlq.org › files › adsense-tips.ppt · stop feeling shy. big is better....
TRANSCRIPT
What’s Your Style
Ads within content Ads adjacent to content
Light background behind ads
Blend Blend or complement
Dark background behind ads
Blend, complement, or contrast
Contrast or complement
Master Analytics
High CTR but Low CPM Track Problems Early
Bounce Rate Visitor Locations
AdSense Sandbox Referral Sources
Typical Mistakes Diluted Title / Slug
᾿My Personal Technology Blog ᾶ Why I Love My iPod῀
Too many pages with similar titles / content Make life easy for Advertisers
Wasting Visits NOINDEX, FOLLOW for tag pages
Allowing Stop Words in Comments Smart Pricing Feeling Complacent
If it ainᾼt broke, donᾼt fix it ᾶ Bad Idea
Steal Ideas
AdSense Case Studies Media Sites ᾶ CNN, NYT, Network 18, etc. Premium Publishers Webmaster World
Seniors Preferred Members
Official Google Guides, JenSense, ProBlogger, Barry Schwartz, Chris Pirillo
Selling Direct Ads Audience ᾶ Quantcast,
Visitor Surveys Ad Formats / Specs Deciding Ad Rates Payment Options Google Ad Manager Testimonials Make it Easy
http://www.bbcreachingmillions.com/ http://www.cnnmediainfo.com/ http://www.labnol.org/advertise/