stop breathe plan
DESCRIPTION
How can small business owners deal with feeling overwhelmed?TRANSCRIPT
Are you a small business owner?
Are you overwhelmed by the vast number of “things” to do on the Internet as part of your marketing efforts?
Do you ever find yourself looking and feeling like a deer caught in the
headlights?
Do you ever find yourself becoming immobile and doing nothing?
Don’t worry – this is a normal reaction to feeling overwhelmed
Are you afraid of making a decision because it might be the wrong one?
Unfortunately, this usually results in the biggest mistake of all – doing nothing!
In business, this result can be quite costly
While you are procrastinating and continuing to evaluate all your
choices …
… your competitors are out there making things happen
So rather than be ruled by fear of making a wrong decision
Take a chance and make that decision
If your choice ends up being a wrong choice …
Own up to it
Recognize it
Learn from itMove on …
So what can you do when you are feeling overwhelmed and like you
aren’t getting anywhere?
First and foremost …
Stop
Breathe
And Plan!
There are so many options available on the Internet, many social
networking sites, forums, blog sites, groups, etc. – that as you try to stay
on-top of your competition and current with your industry, you
might end up forgetting what your original plan is …
You need to understanding exactly who and what you are (your brand)
and exactly who your potential customer is (your target market) …
… if you want to be successful
Can you clearly identify your target market?
Need help identifying your target market?
Try writing down a description of your ideal customer
Pretend you are your own potential customer. What would make you stop and listen to what you have to say?
Take a look at your existing client base
Don’t rush into Internet marketing without a plan or you will get lost!
Don’t skimp on your marketing initiatives
The Internet offers you access to a huge pool of potential customers at
negligible costs
Make use of these resources but remember…
STOP – BREATHE - PLAN
Brought to you by:New Horizons 123
Your Outsourced Marketing Department
http://newhorizons123http://blog.newhorizons123.com
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