stonewash: how do people read magazines on digital devices (a snapshot of our data)
TRANSCRIPT
![Page 1: Stonewash: How do people read magazines on digital devices (a snapshot of our data)](https://reader035.vdocuments.mx/reader035/viewer/2022081404/55a01f931a28ab923d8b4823/html5/thumbnails/1.jpg)
How do People Read Magazines on Mobile
Devices?
Stonewash Magazine Frameworks for iOS, Android, Windows 8, Kindle Fire
www.stonewash.co.uk@StonewashLtd
![Page 2: Stonewash: How do people read magazines on digital devices (a snapshot of our data)](https://reader035.vdocuments.mx/reader035/viewer/2022081404/55a01f931a28ab923d8b4823/html5/thumbnails/2.jpg)
Total Sessions Per Issue
7
6
4
5
3
2
1
WEEKLY MONTHLY BI-MONTHLY QUARTERLY0
www.stonewash.co.uk@StonewashLtd
![Page 3: Stonewash: How do people read magazines on digital devices (a snapshot of our data)](https://reader035.vdocuments.mx/reader035/viewer/2022081404/55a01f931a28ab923d8b4823/html5/thumbnails/3.jpg)
Total Sessions Per Quarter
50
40
30
20
10
WEEKLY MONTHLY BI-MONTHLY QUARTERLY0
www.stonewash.co.uk@StonewashLtd
![Page 4: Stonewash: How do people read magazines on digital devices (a snapshot of our data)](https://reader035.vdocuments.mx/reader035/viewer/2022081404/55a01f931a28ab923d8b4823/html5/thumbnails/4.jpg)
Total Sessions Per Quarter
WEEKLY
MONTHLY
BI-MONTHLY
QUARTERLY
www.stonewash.co.uk@StonewashLtd
![Page 5: Stonewash: How do people read magazines on digital devices (a snapshot of our data)](https://reader035.vdocuments.mx/reader035/viewer/2022081404/55a01f931a28ab923d8b4823/html5/thumbnails/5.jpg)
WEEKLY
MONTHLY
BI-MONTHLY
4.6QUARTERLY
Total Sessions Per Quarter
www.stonewash.co.uk@StonewashLtd
![Page 6: Stonewash: How do people read magazines on digital devices (a snapshot of our data)](https://reader035.vdocuments.mx/reader035/viewer/2022081404/55a01f931a28ab923d8b4823/html5/thumbnails/6.jpg)
WEEKLY
MONTHLY
Total Sessions Per Quarter
10.5BI-MONTHLY
4.6QUARTERLY
www.stonewash.co.uk@StonewashLtd
![Page 7: Stonewash: How do people read magazines on digital devices (a snapshot of our data)](https://reader035.vdocuments.mx/reader035/viewer/2022081404/55a01f931a28ab923d8b4823/html5/thumbnails/7.jpg)
WEEKLY
15.6MONTHLY
10.5BI-MONTHLY
4.6QUARTERLY
Total Sessions Per Quarter
www.stonewash.co.uk@StonewashLtd
![Page 8: Stonewash: How do people read magazines on digital devices (a snapshot of our data)](https://reader035.vdocuments.mx/reader035/viewer/2022081404/55a01f931a28ab923d8b4823/html5/thumbnails/8.jpg)
Total Sessions Per Quarter
48WEEKLY
15.6MONTHLY
10.5BI-MONTHLY
4.6QUARTERLY
www.stonewash.co.uk@StonewashLtd
![Page 9: Stonewash: How do people read magazines on digital devices (a snapshot of our data)](https://reader035.vdocuments.mx/reader035/viewer/2022081404/55a01f931a28ab923d8b4823/html5/thumbnails/9.jpg)
4HNHaPUL�˂�(Half Life)
ISSUE 1 ISSUE 2
www.stonewash.co.uk@StonewashLtd
![Page 10: Stonewash: How do people read magazines on digital devices (a snapshot of our data)](https://reader035.vdocuments.mx/reader035/viewer/2022081404/55a01f931a28ab923d8b4823/html5/thumbnails/10.jpg)
4HNHaPUL�˂�(Half Life)
ISSUE 1 ISSUE 2
�˂�89.6%OF SHELF TIME
www.stonewash.co.uk@StonewashLtd
![Page 11: Stonewash: How do people read magazines on digital devices (a snapshot of our data)](https://reader035.vdocuments.mx/reader035/viewer/2022081404/55a01f931a28ab923d8b4823/html5/thumbnails/11.jpg)
4HNHaPUL�˂�(Half Life)Weekly Example
ISSUE 1 ISSUE 2
�˂�89.6%OF SHELF TIME
www.stonewash.co.uk@StonewashLtd
![Page 12: Stonewash: How do people read magazines on digital devices (a snapshot of our data)](https://reader035.vdocuments.mx/reader035/viewer/2022081404/55a01f931a28ab923d8b4823/html5/thumbnails/12.jpg)
4HNHaPUL�˂�(Half Life)Weekly Example
ISSUE 1 ISSUE 2
20.5 MIN
16.6MIN
24.3MIN
20.8MIN
www.stonewash.co.uk@StonewashLtd
![Page 13: Stonewash: How do people read magazines on digital devices (a snapshot of our data)](https://reader035.vdocuments.mx/reader035/viewer/2022081404/55a01f931a28ab923d8b4823/html5/thumbnails/13.jpg)
Consumption v. Pagination
50%
40%
30%
20%
10%
0 - 50 PP 51 - 100 PP 101 - 150 PP 151 - 200 PP 201+ PP0%
www.stonewash.co.uk@StonewashLtd
![Page 14: Stonewash: How do people read magazines on digital devices (a snapshot of our data)](https://reader035.vdocuments.mx/reader035/viewer/2022081404/55a01f931a28ab923d8b4823/html5/thumbnails/14.jpg)
Cumulative Pages and Consumption12 issues @ 200pp
2,500
2,000
1,500
1,000
500
1 2 3 4 5 6 7 8 9 10 11 120
www.stonewash.co.uk@StonewashLtd
![Page 15: Stonewash: How do people read magazines on digital devices (a snapshot of our data)](https://reader035.vdocuments.mx/reader035/viewer/2022081404/55a01f931a28ab923d8b4823/html5/thumbnails/15.jpg)
Cumulative Pages and Consumption12 issues @ 200pp
2,500
2,000
1,500
1,000
500
1 2 3 4 5 6 7 8 9 10 11 120
CREATED2,400
www.stonewash.co.uk@StonewashLtd
![Page 16: Stonewash: How do people read magazines on digital devices (a snapshot of our data)](https://reader035.vdocuments.mx/reader035/viewer/2022081404/55a01f931a28ab923d8b4823/html5/thumbnails/16.jpg)
Cumulative Pages and Consumption12 issues @ 200pp
2,500
2,000
1,500
1,000
500
1 2 3 4 5 6 7 8 9 10 11 120
CREATED2,400
CONSUMED606
www.stonewash.co.uk@StonewashLtd
![Page 17: Stonewash: How do people read magazines on digital devices (a snapshot of our data)](https://reader035.vdocuments.mx/reader035/viewer/2022081404/55a01f931a28ab923d8b4823/html5/thumbnails/17.jpg)
Cumulative Pages and Consumption12 issues @ 200pp
2,500
2,000
1,500
1,000
500
1 2 3 4 5 6 7 8 9 10 11 120
CREATED2,400
CONSUMED606WASTE75%
www.stonewash.co.uk@StonewashLtd
![Page 18: Stonewash: How do people read magazines on digital devices (a snapshot of our data)](https://reader035.vdocuments.mx/reader035/viewer/2022081404/55a01f931a28ab923d8b4823/html5/thumbnails/18.jpg)
Cumulative Pages and Consumption52 issues @ 46pp
2,500
2,000
1,500
1,000
500
1 10 20 30 40 500
www.stonewash.co.uk@StonewashLtd
![Page 19: Stonewash: How do people read magazines on digital devices (a snapshot of our data)](https://reader035.vdocuments.mx/reader035/viewer/2022081404/55a01f931a28ab923d8b4823/html5/thumbnails/19.jpg)
Cumulative Pages and Consumption52 issues @ 46pp
2,500
2,000
1,500
1,000
500
1 10 20 30 40 50
CREATED2,392
0
www.stonewash.co.uk@StonewashLtd
![Page 20: Stonewash: How do people read magazines on digital devices (a snapshot of our data)](https://reader035.vdocuments.mx/reader035/viewer/2022081404/55a01f931a28ab923d8b4823/html5/thumbnails/20.jpg)
Cumulative Pages and Consumption52 issues @ 46pp
2,500
2,000
1,500
1,000
500
1 10 20 30 40 50
CREATED2,392
CONSUMED1,109
0
www.stonewash.co.uk@StonewashLtd
![Page 21: Stonewash: How do people read magazines on digital devices (a snapshot of our data)](https://reader035.vdocuments.mx/reader035/viewer/2022081404/55a01f931a28ab923d8b4823/html5/thumbnails/21.jpg)
Cumulative Pages and Consumption52 issues @ 46pp
2,500
2,000
1,500
1,000
500
1 10 20 30 40 50
CREATED2,392
CONSUMED1,109WASTE54%
0
www.stonewash.co.uk@StonewashLtd
![Page 22: Stonewash: How do people read magazines on digital devices (a snapshot of our data)](https://reader035.vdocuments.mx/reader035/viewer/2022081404/55a01f931a28ab923d8b4823/html5/thumbnails/22.jpg)
Pagination and Consumption
Weekly46 pages
Monthly200 pages
PAGESCREATED
PAGESCONSUMED
WASTEDPAGES
2,392 2,400
1,109 606
75%54%
www.stonewash.co.uk@StonewashLtd
![Page 23: Stonewash: How do people read magazines on digital devices (a snapshot of our data)](https://reader035.vdocuments.mx/reader035/viewer/2022081404/55a01f931a28ab923d8b4823/html5/thumbnails/23.jpg)
Propensity to Purchase v. Cover Price
50%
60%
40%
30%
20%
10%
£0 £1 £2 £3 £4 £5 £6 £7 £8 £90%
www.stonewash.co.uk@StonewashLtd
![Page 24: Stonewash: How do people read magazines on digital devices (a snapshot of our data)](https://reader035.vdocuments.mx/reader035/viewer/2022081404/55a01f931a28ab923d8b4823/html5/thumbnails/24.jpg)
Annual Revenue Per User12 issues @ £5.99 per issue (23% propensity)
£70
£60
£40
£50
£30
£20
£10
10 2 3 4 5 6 7 8 9 10 11 12£0
£72MAX POTENTIALEARNINGS
www.stonewash.co.uk@StonewashLtd
![Page 25: Stonewash: How do people read magazines on digital devices (a snapshot of our data)](https://reader035.vdocuments.mx/reader035/viewer/2022081404/55a01f931a28ab923d8b4823/html5/thumbnails/25.jpg)
Annual Revenue Per User12 issues @ £5.99 per issue (23% propensity)
£70
£60
£40
£50
£30
£20
£10
10 2 3 4 5 6 7 8 9 10 11 12£0
£72MAX POTENTIALEARNINGS
£16.53PROBABLEEARNINGS
www.stonewash.co.uk@StonewashLtd
![Page 26: Stonewash: How do people read magazines on digital devices (a snapshot of our data)](https://reader035.vdocuments.mx/reader035/viewer/2022081404/55a01f931a28ab923d8b4823/html5/thumbnails/26.jpg)
Annual Revenue Per User52 issues @ £1.49 per issue (31% propensity)
£70
£60
£40
£50
£30
£20
£10
£0
£77MAX POTENTIALEARNINGS
1 10 20 30 40 50
www.stonewash.co.uk@StonewashLtd
![Page 27: Stonewash: How do people read magazines on digital devices (a snapshot of our data)](https://reader035.vdocuments.mx/reader035/viewer/2022081404/55a01f931a28ab923d8b4823/html5/thumbnails/27.jpg)
Annual Revenue Per User52 issues @ £1.49 per issue (31% propensity)
£70
£60
£40
£50
£30
£20
£10
£0
£77MAX POTENTIALEARNINGS
£24.02PROBABLEEARNINGS
1 10 20 30 40 50
www.stonewash.co.uk@StonewashLtd
![Page 28: Stonewash: How do people read magazines on digital devices (a snapshot of our data)](https://reader035.vdocuments.mx/reader035/viewer/2022081404/55a01f931a28ab923d8b4823/html5/thumbnails/28.jpg)
The Effect of Price and Frequency(based on 5,000 users)
Weekly£1.49 per issue
Monthly£5.99 per issue
PROPENSITYTO BUY
TOTALISSUE SALES
TOTAL ANNUALREVENUE
80,600 13,800
31% 23%
£82,662£120,094
www.stonewash.co.uk@StonewashLtd
![Page 29: Stonewash: How do people read magazines on digital devices (a snapshot of our data)](https://reader035.vdocuments.mx/reader035/viewer/2022081404/55a01f931a28ab923d8b4823/html5/thumbnails/29.jpg)
When Are We Reading?
13% Monday
14% Tuesday
13% Wednesday
15% Thursday
14% Friday
17% Saturday
14% Sunday
www.stonewash.co.uk@StonewashLtd
![Page 30: Stonewash: How do people read magazines on digital devices (a snapshot of our data)](https://reader035.vdocuments.mx/reader035/viewer/2022081404/55a01f931a28ab923d8b4823/html5/thumbnails/30.jpg)
When Are We Reading?
Using Data from Saturday
21% Morning
19% Afternoon47% Evening
13% Night
www.stonewash.co.uk@StonewashLtd
![Page 31: Stonewash: How do people read magazines on digital devices (a snapshot of our data)](https://reader035.vdocuments.mx/reader035/viewer/2022081404/55a01f931a28ab923d8b4823/html5/thumbnails/31.jpg)
When Are We Buying?
15% Monday
13% Tuesday
13% Wednesday
13% Thursday
15% Friday
16% Saturday
16% Sunday
www.stonewash.co.uk@StonewashLtd
![Page 32: Stonewash: How do people read magazines on digital devices (a snapshot of our data)](https://reader035.vdocuments.mx/reader035/viewer/2022081404/55a01f931a28ab923d8b4823/html5/thumbnails/32.jpg)
When Are We Buying?
Using Data from Friday, Saturday, Sunday, Monday
23.5% Morning
30.6% Afternoon24.3% Evening
21.5% Night
www.stonewash.co.uk@StonewashLtd
![Page 33: Stonewash: How do people read magazines on digital devices (a snapshot of our data)](https://reader035.vdocuments.mx/reader035/viewer/2022081404/55a01f931a28ab923d8b4823/html5/thumbnails/33.jpg)
Release Day: Saturday, Afternoon
to catch
Popular Read Session: Saturday, Evening
www.stonewash.co.uk@StonewashLtd
![Page 34: Stonewash: How do people read magazines on digital devices (a snapshot of our data)](https://reader035.vdocuments.mx/reader035/viewer/2022081404/55a01f931a28ab923d8b4823/html5/thumbnails/34.jpg)
Register to receive the free whitepaper
www.stonewash.co.uk/research
www.stonewash.co.uk@StonewashLtd