From blogtrip to instagramtrip: the #catalunyaexperience

Miquel Alabern- Promotion DirectorCatalan Tourist Board

BARCELONA

1st BLOGTRIP 2009

1st INSTAGRAMTRIP 2012

Why Instagram?

• First mobile social network in the world• Best app for Iphone in 2011 • 100 million users• 4000 million pictures uploaded• 5 million pictures a day uploaded• 575 “likes” per second• 81 comments per second• ....•And last but not least:• “Instagram users tend to be young and well paid”• “A Picture is Worth a Million Words”

500.000 fo

llowers

447 pictures uploaded471.153 likes17.855 comments31 “Populars”

Contest in Instagram #catalunyaexperience

•Dates: June 26th- September 2nd

•Pictures into one of these categories:1. Catalonia and the Mediterranean Sea2. Catalonia, inland and the Pyrenees3. Catalonia, a land of contrasts4. Barcelona5. Catalonia, a land steeped in history6. Catalonia, a land of cuisine7. Catalonia, a land of creativity8. Catalonia, a land of traditions

•48.056 pictures uploaded with #catalunyaexperience•Exhibition with the best 240 pictures in the city center of Barcelona (October 5th- November 18th)

Thank You!

Miquel Alabernmalabern@act.cat