Stimulating Environmental Change With the Network for a Healthy California–Retail Program

Presented by:

Melanie Hall, MS, RD

Identifying the Need for Change • CX3 Scoring System

• Community Awareness– Education and trainings

• Retailer Awareness– Tactful ways to alert retailers

Selection Criteria

• Are there other community based organizations or schools within walking distance?

• Is criminal activity permitted near on the premises?

• Does the retailer sell alcohol or cigarettes to minors?

• How far away is the nearest full service grocery store?

Retailer Buy-in• Profit… What’s in it for them?– Sales– Decreased Crime?– Positive Community Image…Sales

• Cost– Time/Labor– Space– Equipment– Product/Waste

• Available Resources– Retail Program Materials/Services

Retailer Communications

Retailer Training

• Product Selection

• Equipment/Space Needs

• Product Training– Storage– Display– Pricing– Product Turnover/Waste

Retailer Training Materials

Store Conversion Promotions• Food Demonstrations

• Signage

• Coupons

• Donations

Promotional Training

Program Maintenance

• Consistent product quality and availability

• Staff training protocols

Maintenance Tools

Evaluation

• Definition of Success– Retailer conversion maintained over time– CX3 scoring

• Consumption– Sales

• Collateral Success– Decreased crime– Community economic development

Questions?