stimulate employee persuasive growth & change using the ... · coaching. critical yes...
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+Stimulate Employee Growth & Change Using the Science of Influence
Brian F. AhearnLearning DirectorCPCU, CTM, CMCT®
PersuasiveCoaching
Critical
YESProfessional SuccessPersonal Happiness
PEOPLE
Powerful Everyday Opportunities Persuade Lasting Ethical
Powerful
Everyday
Opportunities
Persuade
Lasting
Ethical
Coaching
Ongoing process of improving performance and results through continuous feedback
Psychology
Principles of Persuasion®
Reciprocity
Remember
Gifts
Research
50%Tripled!
Application
“No”Leverage
Liking
Remember
Friends
Research
2x
Application
Likeothers
Authority
Remember
Experts
Research
Application
Sources &Credentials
Consensus
Remember
Crowds
Consensus
75% 38% 10%
Application
Similarothers
Consistency
Remember
Word &deed
Research
30%
10%
Application
Stop tellingStart asking
Scarcity
Remember
Rare
Research
150%
Application
Highlightloss
Conclusion
YESProfessional SuccessPersonal Happiness
Help!
+Stimulate Employee Growth & Change Using the Science of Influence
Brian F. AhearnLearning DirectorCPCU, CTM, CMCT®
PersuasiveCoaching
PersuasiveCoaching
+Stimulate Employee Growth & Change Using the Science of Influence
Brian F. AhearnLearning DirectorCPCU, CTM, CMCT®