stima marketing congress, december 2013
DESCRIPTION
Keynote speech at the annual International Marketing Congress, organized by STIMA, Ghent, December 6th 2014, on how to build successful stakeholder partnerships.TRANSCRIPT
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@elkejeu@catoleonard
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HYBRID MARKETING CHALLENGE
Validate ‘go to market’ of new services
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Advisor to MinisterOf Agriculture
Professor veterinary medicine
European regulator
Pig farmers
Boerenbond
Pharmacists
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MARKETING BUDGET SAVED
ONLY 2 OF 4 SERVICES LAUNCHED
2 NEW PRODUCT IDEAS
RESULTS STAKEHOLDER ENGAGEMENT
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HYBRID MARKETING CHALLENGE
Content creation & storytelling
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Media
Onderwijs
Soft-en hardware
TelcoOverheid
NGO
Federaties
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RESULTS STAKEHOLDER ENGAGEMENT
ONE WEEK LIVE RADIO
HELP DESK WITH STAKEHOLDER EXPERTS
STRATEGIC GOAL VRT
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DEFINE YOUR CHALLENGE
STRICT PROCESS MANAGEMENT
What did we learn?BRING DIVERSE STAKEHOLDERS TOGETHER
DEFINE THE COMMON GOAL & KPI’S
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