w a t e r f o r t h o u g h t

m u lt i m e d i ac a m pa i g n p ro p o s a l

BRANDING | IDENTITY & IN-STORE

STIL: water as the foundation of l ife

tone and identity: serenity, peace, balance,

‘WATER FOR THOUGHT’:how does water contribute to our wellbe-

ing? b igger p icture of water reflect on well be ing of everyday -->

change/ support from fundamental element of water

w a t e r f o r t h o u g h t

HOUSE WATER PACKAGING

STORECONCEPT

I N S P I R AT I O N | IN-STORE EXPERIENCE

AESOP | FRANCE

BLISS | MIAMI

NESPRESSO | AUSTRALIA

1

2

3

DETOX CLEANSE

PEACE OF MIND

HIGH SPIRITS

EmOTIOnAL WELL bE InG FLOOR

in-house psychiatrist

lounging area

pHySIcAL WELL bE InG FLOOR

in-house trainer

consultation center

mEnTAL WELL bE InG FLOOR

in-house nutrit ionist

compl imentary massage service

On ALL FLOORS:water connoisseur

“ island” water dispenser

c ashier

STORELAYOUT

2 mAjOR cOmpOnEnTS:white/gray furniture & glass center p iece island water dispenser (access ible from every floor)

INTERIORmoodboard

ONLINE | SOCIAL MEDIA & WEBS ITE

WEBS ITE MOCKUP | HOMEPAGE

w a t e r f o r t h o u g h t

w a t e r f o r t h o u g h t

PEACE OF MIND

DETOX CLENSE

HIGH SPIRITS

ABOUT US

EVENTS &

COMMUNITY

THEWATERS

FEATUREDCAMPAIGN

ONLINE STORE

not in u.s .a? choose country

“off ic at . rr ia consedipsunt ent, sequamus, verc iam”

WEB , OTHER | CONTENT

W E B S I T E

S O C I A L M E D I A

facebook & twitter

water of the week / month (speaker ser ies)introducing staff and staff favorites / suggest ions

water for thought: insp irational quotes / healthy t ips and tricks

travel photos events and promotion

staff v ideos

water for thought weekly

challenge

#mySTIL | @mySTIL cAmpAIGn: how do you f ind balance everyday?what is your source of wellbe ing?

general publ ic sharing, expanding community wellness forum

homepage: st ilboston.com about

online store

events and promo (video)c ampaigns/projects

(#mystil, speaker ser ies)

div ided into the 3 main sections: mInd, bOdy, SOUL.

each section features :

water of the week + product descript ions

water for thought: insp irational quotes / healthy t ips and tricks

travel photos staff ’s page: intro, b io, and their #mystil (favorite p icks ,

l inks to online yoga vidoes, ted talks . music they l ike , t ips and tricks . etc.)

staff v ideos / v ideo responses to forums and q&a

online community wellness forum

SOCIAL MEDIA | C AMPAIGN

m y S T I L C A M PA I G NS W E E P S TA K E

use the hashtag, @ mention etc. and enter to win:

SPA & TOUR TRIP TO FRANCE

Ticket for 2 to stay 2 nights at the xyz hotel with complimentar y spa ser vice , andtour around evian-les-bains on the south shor t of lake geneva, the source of evian, as wel l as an exclusive tour into the Evian factor y (or something l ike that)

tr ip locat ion and act iv i t ies change depending on water/brand featured

PRINT CAMPAIGN | MAGAZINE, FULL-SPREAD

1 : COMPASS | DETOX CLEANSE

t h e c o m pa s s | g u i d e s t h e way o f l i f e

s t i l b o s to n.c o m

2 : Y IN & YANG | PEACE OF MIND

t h e y i n a n d ya n g | b a l a n c e f o r t h e m i n d

s t i l b o s to n.c o m

3 : DREAMC ATCHER | H IGH SP IR ITS

the dreamc atcher | keeper of the soul and sp ir it

s t i l b o s to n.c o m

GUERRILLA | POP-UP COMMUNITY CLASSES

other classes include:

p ilates

tai chi & meditation

aerobics

cycl ing

maternity classes , etc.

d istr ibution:

street teams

in-store

partnering with gyms/yoga

studios, etc.

other loc ations (depending on class) :

espalande

publ ic garden

the fens

mfa japanese garden

isabella stewart gardener

arboretum

COMMUNITYCLASS INVITES

BACKFRONT

M O B I L E | m y S T I L A P P

m y S T I L

kEEpInG Up WITH yOUR STIL; yOUR dAILy dOSAGE OF WATER FOR THOUGHT

w a t e r f o r t h o u g h t

w e e k ly c h a l l e n g e

gps tracking sends push notif ic ations based on where you are to events most near you happening in the next week/day/hour (depending on your setting)

lnks with spotify/pandora to st il playl ist

l ive chat/forum with store/staff

water for thought weekly challenge (l inked with social media)

wellness resouce on the go:gps f inds the nearest hosp ital , yoga studio, gym, spa, l ibrary, etc around you

(mystil ‘yelp ’)

MOBILE mySTIL APP