steve jobs & steve wozniak products “apple i” in 1976 “apple ii” in 1978 apple became a...
TRANSCRIPT
• Steve Jobs & Steve Wozniak• Products
• “Apple I” in 1976• “Apple II” in 1978
• Apple became a $300 Million company in three years!
• 1976 - 1979
Apple: History
1984 – The MacintoshPortrays the downfall of
“Big Brother” (IBM)
Apple: Early Advertising
On January 24th, Apple Computer
will introduce Macintosh.
And you'll see why 1984 won't be like
"1984."
• Software– Flight Simulator 2000
– Links 2001
– Motocross Madness
• Future..– Xbox
Microsoft: Entertainment
Microsoft: Business
• Software– Office 2000
– Windows 2000
– Programming
• Hardware– Intellimouse
– Ergonomic Keyboard
• Some billboards
• Television rarely used
• Name and logo recognition
Microsoft: Advertising
u·biq·ui·tous - adj. – 1. Being or seeming to be everywhere at the same time; omnipresent.
-(http://www.dictionary.com)
• Personal Selling– Very little effort– Except for business-to-
business
• Publicity– Household name– (see “ubiquitous”)– Recent bad publicity
Microsoft: more..
• Too Colorful?
• Unreliable products?
• Getting too big for their britches…– From ubiquity to
world domination
Microsoft: Critique
Blue Screen of Death