MARKETINGSteve Barnes

Brand Building

THE 100 TOP BRANDS The world’s most valuable brands

RANK BRAND VALUE  1 COCA-COLA $68.95 Billion 2 MICROSOFT $65.07 Billion  3 IBM $52.75 Billion 4 GE $42.40 Billion

5 NOKIA $35.04 Billion 6 INTEL $34.67 Billion 7 DISNEY $32.59 Billion 8 FORD $30.09 Billion 9 McDonald's $25.29 Billion 10 AT&T $22.83 Billion Data: Interbrand, BusinessWeekLink: www.businessweek.com/pdfs/2001/0132-toprank.pdf

Internet / Mobile Marketing

mynokialink.com

Sports Marketing

Sports Marketing

Stadium Concert Tours

Music Marketing

Alliances & Sponsorships

Grassroots Marketing

Nokia Ranked #1 in all Categories

Consumer Brand Preference

Share Customer Advertising

Share of Retail Space

Recommended Brand

Share of Promotions

“Best” Marketing Support

Highest Sales Margins

Unit Sales / Revenue

Revenue Growth

Market Share

Results

Channel Marketing Strategy

Strategic Marketing through Better Branding, Improved Trade Relationships

and Superior PromotionsBy Shawn Clark

Endorsed by American Marketing Association

Featured in

Achievement Awards

1st PlaceMarketing Effectiveness

1st PlaceVideo Production

American Marketing Association

1st PlaceBrand Recall

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