Who buys Mercedes S600’sSteuben Crystal,Audemars Piguet Watches,Fine Art?

Who reads The Scarsdale Inquirer?...the same people!

Upscale, highly educated, with more spendable income than 99% ofour population, Scarsdale is the most affluent community inWestchester, and the 30th wealthiest community in the United States.Scarsdale’s average annual household income is $222,200.*

As your selling dollar buys less and less, it pays more and more toadvertise in The Scarsdale Inquirer. The Inquirer has been part of theScarsdale scene since 1901. Nobody covers the local news the way theInquirer does; our awards for outstanding achievement in the field ofjournalism are numerous.

A newspaper that is well read produces results for its advertisers.Place your advertising in the newspaper that delivers to more than90% of Scarsdale; 43% of those subscribers read no other localnewspaper.

Let us help you make your advertising more effective, call us today at914.725.2500.

*Worth magazine July/August 1996

SINCE 1901

The Scarsdale Inquirer

P.O. Box 418; 14 Harwood Court, Suite 510; Scarsdale, NY 10583 • 914-725-2500 • Fax 914-725-1552

Location really is everything. And Scarsdale, with its gracious Tudors, manicuredlawns, and one of the best public school systems in the country, is the most afflu-ent community in Westchester County. Reaching 90 percent of the households in

Scarsdale, we’re the community newspaper these income households turn to each Friday.Because of our commitment to local news and events, the superior penetration of our cir-culation, the shelf-life of our weekly, paid subscriptions and our reasonable ad rates, weare positioned to reach those who are most likely to buy your product or service.

Don’t exhaust dollars on the “wasted” circulation of a large regional publication or athrow-away. The Scarsdale Inquirer — named one of the top 10 Best CommunityNewspapers in New York State for the past 10 years — is the most effective place to beseen with your location.

We’re Where You Need to Be.

The Scarsdale Inquirer

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➛ The Scarsdale Inquirer

RECORD REVIEWThe Bedford Pound Ridge

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GENERAL INFORMATION

Published every Friday. Advertising closing is Tuesday, 5 p.m. Deadline forads running in combination with The Rivertowns Enterprise is Monday, 5p.m. We will not accept cancellations or insertions after closing.

7,000 copies are circulated every week. The Scarsdale Inquirer ismailed directly to the homes of subscribers and sold at newsstandsand other retail outlets throughout the community. A one-year sub-scription costs $39, single copies are sold at $1.00. The Inquirer cov-ers the town of Scarsdale and the Edgemont and Hartsdale sectionsof the town of Greenburgh.

• Size of page: Broadsheet: 14-1/16” x 21” (84.5 x 126 picas)• 193 column inches per page• Column width 1-1/2” (8.5 picas); 1.25 pica gutter• 9 columns per page, 21 inches per column• Halftones: 85 line screen• Ads 19” deep and over will be charged as 21”• Minimum ad size: 6 column inches (unless under 52x contract) • Printed offset

Quality standards have been set by the Publisher. The advertisingcontent, mechanics, subject matter, size and form are subject toapproval or rejection by the Publisher. The acceptance of advertisingcopy by the newspaper(s), in any one issue shall not affect the rightof the newspaper(s) to reject any further advertising. Advertiserand/or ad agency will indemnify and hold harmless. The ScarsdaleInquirer, and/or The Rivertowns Enterprise and/or The Record-Review, its officers, agents, employees and contractors for all con-tents supplied to publisher, including text, representations and illus-trations of advertisements including, but not limited to, defamation,invasion of privacy, copyright infringement, plagiarism, and, in thecase of pre-printed inserts, deficient postage.

When available, position can be guaranteed by payment of a 20% premi-um. Minimum size ad requirement is 21 column inches. Paid position isavailable on a first come-first served basis. No credit or allowance will begiven for position. We will make every effort to honor position requests,depending on page make-up and space available.

P UBLICATION DATES AND DEADLINES

C IRCULATION

M ECHANICAL REQUIREMENTS

A DVERTISING ACCEPTABILITY

P OSITION

Reverse ads will be screened at the discretion of the Publisher. Wereserve the right to change type and borders in accordance with stan-dards of acceptability of the newspaper(s). All ads must be borderedwith a minimum hairline rule. Faxed art, logos, etc. will not beaccepted. Standard production costs are included in price of ad.Original artwork, logo design, photography, etc. will be charged inaddition to cost of advertising. Charges will be set and agreed uponin advance of work. Proofs will be shown only if copy and art arereceived no less than four days prior to publication.

The Scarsdale Inquirer, The Rivertowns Enterprise and The Record-Review assume no liability for errors in advertisements beyond thecost of the space in which the error first appeared, and is responsiblefor only one incorrect insertion for any advertisement. Errors must bereported within five business days of publication. No allowance shallbe made where the advertiser has provided incorrect information orsubstandard artwork. The newspapers shall not be responsible foromissions, or liable for failure, for any cause, to insert an advertise-ment. Typographical or other errors that do not materially affect thevalue of the advertisement will not be subject to an adjustment.

Terms: Net 30 days. New accounts must pre-pay until credit is estab-lished. Acceptance of credit is at the sole discretion of the Publisher.A finance charge of 1.5% per month (18% per annum) will be chargedon all open balances past 30 days. Unless an advertiser makes a writtenobjection within 30 days from the rendering of any original bill, state-ment or invoice for advertising published, such bill, statement orinvoice shall be conclusive as to the correctness of the items thereinand shall constitute an account stated. Advertisers are liable for all col-lection costs, including court costs, lawyers fees and finance charges.

Recognized advertising agencies are entitled to a 15% commission foradvertising billed at our gross rate schedule. Rendering a bill to anadvertiser’s representative (including advertising agencies) shall notrelease advertisers in the case of nonpayment by the representative.Payment by the advertiser to the representative does not constitutepayment to The Scarsdale Inquirer, The Rivertowns Enterprise and/orThe Record-Review. Advertiser is fully liable for payment for adver-tising due to the newspaper(s). Advertiser’s representative shall alsobe liable for account if billing is directed to representative’s requestregardless of whether client is named c/o representative.

A DVERTISING COPY

E RRORS AND OMISSIONS

C REDIT/PAYMENT TERMS

A DVERTISING AGENCIES

The Scarsdale Inquirer