stephen waddington from speed on social media, search and pr
DESCRIPTION
TRANSCRIPT
![Page 1: Stephen Waddington from Speed on social media, search and PR](https://reader035.vdocuments.mx/reader035/viewer/2022062614/546783e5af795936798b526f/html5/thumbnails/1.jpg)
Where social meets search and PRReputation Online Live
Stephen Waddington@wadds
![Page 2: Stephen Waddington from Speed on social media, search and PR](https://reader035.vdocuments.mx/reader035/viewer/2022062614/546783e5af795936798b526f/html5/thumbnails/2.jpg)
Searching for Stephen Waddington
![Page 3: Stephen Waddington from Speed on social media, search and PR](https://reader035.vdocuments.mx/reader035/viewer/2022062614/546783e5af795936798b526f/html5/thumbnails/3.jpg)
Overview
SEO
Networks & community
Opportunity for brands
Social search
![Page 4: Stephen Waddington from Speed on social media, search and PR](https://reader035.vdocuments.mx/reader035/viewer/2022062614/546783e5af795936798b526f/html5/thumbnails/4.jpg)
Once upon a time
15 / 09 / 1997
![Page 5: Stephen Waddington from Speed on social media, search and PR](https://reader035.vdocuments.mx/reader035/viewer/2022062614/546783e5af795936798b526f/html5/thumbnails/5.jpg)
Google launches
![Page 6: Stephen Waddington from Speed on social media, search and PR](https://reader035.vdocuments.mx/reader035/viewer/2022062614/546783e5af795936798b526f/html5/thumbnails/6.jpg)
The importance of search
![Page 7: Stephen Waddington from Speed on social media, search and PR](https://reader035.vdocuments.mx/reader035/viewer/2022062614/546783e5af795936798b526f/html5/thumbnails/7.jpg)
Buy your way into search results
Or earn your place in search results
The rise of SEO
![Page 8: Stephen Waddington from Speed on social media, search and PR](https://reader035.vdocuments.mx/reader035/viewer/2022062614/546783e5af795936798b526f/html5/thumbnails/8.jpg)
Doubleclick Ad PlannerGoogle Trends and Insights
Google Keyword ToolsGoogle Analytics
“A database of intentions”Andrew Smith, Escherman
A missed opportunity for PR
![Page 9: Stephen Waddington from Speed on social media, search and PR](https://reader035.vdocuments.mx/reader035/viewer/2022062614/546783e5af795936798b526f/html5/thumbnails/9.jpg)
Doubleclick Ad Planner
![Page 10: Stephen Waddington from Speed on social media, search and PR](https://reader035.vdocuments.mx/reader035/viewer/2022062614/546783e5af795936798b526f/html5/thumbnails/10.jpg)
Diminishing search returns
![Page 11: Stephen Waddington from Speed on social media, search and PR](https://reader035.vdocuments.mx/reader035/viewer/2022062614/546783e5af795936798b526f/html5/thumbnails/11.jpg)
The rise of web spam
![Page 12: Stephen Waddington from Speed on social media, search and PR](https://reader035.vdocuments.mx/reader035/viewer/2022062614/546783e5af795936798b526f/html5/thumbnails/12.jpg)
We’ve forgotten about the audience
![Page 13: Stephen Waddington from Speed on social media, search and PR](https://reader035.vdocuments.mx/reader035/viewer/2022062614/546783e5af795936798b526f/html5/thumbnails/13.jpg)
In search of Karen Barber
Daily Mail
Daily Mail
Daily Mail
![Page 14: Stephen Waddington from Speed on social media, search and PR](https://reader035.vdocuments.mx/reader035/viewer/2022062614/546783e5af795936798b526f/html5/thumbnails/14.jpg)
In search of Karen Barber
![Page 15: Stephen Waddington from Speed on social media, search and PR](https://reader035.vdocuments.mx/reader035/viewer/2022062614/546783e5af795936798b526f/html5/thumbnails/15.jpg)
Search gives way to networks
![Page 16: Stephen Waddington from Speed on social media, search and PR](https://reader035.vdocuments.mx/reader035/viewer/2022062614/546783e5af795936798b526f/html5/thumbnails/16.jpg)
Changing habits
![Page 17: Stephen Waddington from Speed on social media, search and PR](https://reader035.vdocuments.mx/reader035/viewer/2022062614/546783e5af795936798b526f/html5/thumbnails/17.jpg)
Personal discovery
![Page 18: Stephen Waddington from Speed on social media, search and PR](https://reader035.vdocuments.mx/reader035/viewer/2022062614/546783e5af795936798b526f/html5/thumbnails/18.jpg)
Networked media
![Page 19: Stephen Waddington from Speed on social media, search and PR](https://reader035.vdocuments.mx/reader035/viewer/2022062614/546783e5af795936798b526f/html5/thumbnails/19.jpg)
Meet Freya
![Page 20: Stephen Waddington from Speed on social media, search and PR](https://reader035.vdocuments.mx/reader035/viewer/2022062614/546783e5af795936798b526f/html5/thumbnails/20.jpg)
Building a presence in the conversation
![Page 21: Stephen Waddington from Speed on social media, search and PR](https://reader035.vdocuments.mx/reader035/viewer/2022062614/546783e5af795936798b526f/html5/thumbnails/21.jpg)
Social search
![Page 22: Stephen Waddington from Speed on social media, search and PR](https://reader035.vdocuments.mx/reader035/viewer/2022062614/546783e5af795936798b526f/html5/thumbnails/22.jpg)
Social search
![Page 23: Stephen Waddington from Speed on social media, search and PR](https://reader035.vdocuments.mx/reader035/viewer/2022062614/546783e5af795936798b526f/html5/thumbnails/23.jpg)
Social search
![Page 24: Stephen Waddington from Speed on social media, search and PR](https://reader035.vdocuments.mx/reader035/viewer/2022062614/546783e5af795936798b526f/html5/thumbnails/24.jpg)
Social recommendation
![Page 25: Stephen Waddington from Speed on social media, search and PR](https://reader035.vdocuments.mx/reader035/viewer/2022062614/546783e5af795936798b526f/html5/thumbnails/25.jpg)
Earning influence
![Page 26: Stephen Waddington from Speed on social media, search and PR](https://reader035.vdocuments.mx/reader035/viewer/2022062614/546783e5af795936798b526f/html5/thumbnails/26.jpg)
Future of search
![Page 27: Stephen Waddington from Speed on social media, search and PR](https://reader035.vdocuments.mx/reader035/viewer/2022062614/546783e5af795936798b526f/html5/thumbnails/27.jpg)
Thank you