stephen p. ashkin 812 / 332-7950 steveashkin@ashkingroup ashkingroup

The Ashkin Group BSCAI March 2003

Stephen P. Ashkin812 / 332-7950

[email protected]

What Green Cleaning

Can Mean For YouBSCAI, Las Vegas, NV

March 25, 2004


A Thought to Start…

“Never doubt that a small group of thoughtful, committed citizens can change the world.In fact, it’s the only thing that

ever has.”

Margaret Mead


Picture…The Environment


Picture… Cleaning


Picture… A School Class Room


How Big is Your Slice of the Pie?

$150 billion industryCleaning industry minimal real growthGrowth through taking market shareGreen can help

Is YOUR Slice Growing?


Defining Green Cleaning

“…products and services that reduce the health and environmental impacts compared to similar products and services used for the same purpose.” Executive Order 13101

Green Cleaning: Cleaning to protect health without harming the environment.


Green Products & Equipment

Chemicals:Cleaners: Green Seal GS-37Floor Finish: Sustainable,

metal-freeCarpet: Green SealHand Soaps: Non-

antimicrobialPaper & Liners:

Comprehensive Procurement Guidelines

Green SealChlorine-Free Paper

AssociationEquipment

Vacuums: CRI Green Label Program

Floor Machines: Dust recovery


Defining Green Cleaning … continued

Entry matsTools & Equipment:

Micro-fiber mops & clothsVapor machinesHigh-efficiency carpet

extractorsWater-conserving tools &

devicesRecyclingIntegrated Pest ManagementEnergy ConservationOther:

ProceduresStewardshipTraining


The Impact of Cleaning on…

Building Owners & Managers

ComplaintsTenant RetentionProfitability

Vacancy CostsSalesSpace Improvements

MarketingAvoid Regulations


Productivity$160/sq ft

2% - 7%

$3+/sq ft

Litigation

Marketing

Building Tenants & Occupants



The Environment6 Billion pounds of chemicals

4.5 Billion pounds of paper

35 Billion plastic liners

2.5 Billion pounds of

equipment




Product UsersHealth & SafetyWorkman’s

CompensationTurnover

RecruitingHiringTrainingImpact on service

3 Million Custodians


Federal Agencies: US General Services Administration, Interior, Defense, Ag, EPA...

States: Massachusetts, Minnesota, California, Pennsylvania, Vermont, Washington….

Counties & Municipalities: King County, WA, Phoenix, AZ, Santa Monica, CA, Austin, TX….

Schools & Universities: Chicago, Pittsburgh, Washington State

Health Care: Hackensack, Kaiser Permanente, Catholic Hospitals

Commercial Office Buildings: US Green Building Council: LEED for Existing Buildings

Markets for Green Cleaning


FAR Section 23.7 “…consider environmental factors when purchasing products and services”

E.O. 13101 Greening the Gov’t Through Waste Prevention, Recycling and Federal Acquisition

E.O. 13148 Greening the Government Through Leadership in Environmental Management

RCRA Section 6002 Comprehensive Procurement Guidelines …recycled content in janitorial items

MOA Aug. 2000 Committee on Purchase, NISH, NIB, Dept of Interior and EPA

USGBC LEED Rating System

Markets – Federal Agencies


Kids are not miniature adultsStudent Performance

Charles Young Elementary SchoolImprovements on Standardized TestsCreating a better learning environment

Declining budgets Influencers

CHPSEPA Tools for SchoolsPTA/PTOHealthy Schools OrganizationsUnions – NEA & AFT

Markets - Schools


‘Healthcare Without Harm’Prioritize areas by riskHazardous waste & recyclingDeclining budgets Influencers

Health Care Without HarmHospitals for a Healthy EnvironmentIEHA, ASHES, EPA

Markets – Health Care


Focus on green and upscale facilitiesIssues

IAQ (i.e. fragrances)Residential Issues (i.e. dust mites)

Laundry & WarewashingCost

ProductsProcedures

MarketingInfluencers

Green Hotel AssociationGreen SealEPA

Markets - Hospitality


Focus on “Green” buildings

Public buildings (longevity)Vulnerable occupantsHigh profile and Mission

CostProducts & Procedures

Declining budgets – tie to:

Better productivityImproved healthReduced liability

InfluencersUSGBCEPA

Markets – Commercial Buildings


100 Certified Projects1,000 Registered Projects

Feds – GSA, DoD, EPA, USPS, DOI, USDAStates – MO, NY, PA, CA, WI, WA, OR… Cities – Chicago, LA, NYC, Austin, LV…Universities – Washington, MIT, Duke, UM…K-12 -- Detroit & Seattle Public Schools… Building Owners – CB Rich Ellis, Hines…

1,000 – 2,000 Unregistered Projects

USGBC – LEED for New Construction


Cleaning Industry Can Deliver 12+ Credits

(Plus 1 to 5 Innovation Credits):Sustainable Sites (1+)Water EfficiencyEnergy and Atmosphere (++)Materials and Resources (6)Indoor Environmental Quality (5++)Innovation Credits (1-5)

USGBC – LEED for Existing Buildings


74 Total Points (Credits)Certified: 28-35 points Silver: 36-42 points Gold: 43-56 points Platinum: 57+ points

Cleaning Industry – 12 Points (Credits)Certified: 42% (57% w/4 assists)Silver: 33% (44% w/4 assists)Gold: 27% (37% w/4 assists)Platinum 21% (28% w/4 assists)



The Value/Cost of a Point

Sustainable Sites Credit 7.2

Reduced Heat IslandsRoof Surfaces

City Hall, Chicago, Illinois$450,000



Reduce environmental and health impacts

Reduce liability, legal costs and insurance

Reduce regulatory and inspection load

Improve tenant satisfaction

Improve tenant retention

Improve productivity

Improve “product” quality

Improved quality of work life

Improve employee retention

It’s GOOD Business!

Why LEED? It’s Not Just About Credits


Green Cleaning can be an effective way to make it grow!

How Large is Your Slice of the Cleaning Pie?


Green Cleaning can re-establish our industry’s value as essential to protecting public health, improving performance and productivity.

Green Cleaning can make an enormous impact towards reducing our impact on the environment.

What would happen to our industry if building owners decided they needed to clean 25% more?

Final Thoughts…


Making the world

a cleaner, safer, healthier place,

one building at a time.

Thank Thank

YouYouThe Ashkin Group

812 / [email protected]

www.ashkingroup.com

stephen p. ashkin 812 / 332-7950 steveashkin@ashkingroup ashkingroup

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