stephen follows, founder of catsnake films: "big screen data"
TRANSCRIPT
@StephenFollows stephenfollows.com
Stephen Follows
Big Screen Data: What The Numbers Tell Us About The Film Industry
@StephenFollows stephenfollows.com
• Stephen Follows, Writer & Producer based in Ealing Studios
• I blog about film data and stats at stephenfollows.com/blog
MY STATS
@StephenFollows stephenfollows.com
1. Do film professionals pirate movies?
2. Do film critics and audiences agree?
3. What is the state of the British Film industry?
4. What does the average movie cost to watch?
5. What percentage of film directors are women?
6. What does the industry really think of 3D movies?
7. What percentage of Hollywood films are “original”?
8. How much does it cost to make a $80 million movie?
9. Is the industry supplying what audiences are demanding?
10.How many people does it take to make a Hollywood blockbuster?
10 QUESTIONS TO ANSWER IN 15 MINUTES
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1. Box office Gross receipts at cinemas
2. Total Income Including DVD, TV, VoD
3. Costs Production budgets and promotional costs
4. Output Quantity of films being produced
5. Content Looking at why types of films are made
6. Reception Views of critics and audiences
7. Employment Number of people working in each sub-
sector
8. Demographics Age, gender, etc of cast and crew
9. Sentiment Mood and opinions of the industry
NINE EXAMPLES OF FILM DATA
Money
Creative
Industry
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1935
1937
1939
1941
1943
1945
1947
1949
1951
1953
1955
1957
1959
1961
1963
1965
1967
1969
1971
1973
1975
1977
1979
1981
1983
1985
1987
1989
1991
1993
1995
1997
1999
2001
2003
2005
2007
2009
2011
0
200
400
600
800
1000
1200
1400
1600
1800
Cin
em
a A
dm
issi
ons
(millions)
1. MONEY – BOX OFFICE
UK Cinema Admissions, 1935-2012
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1. MONEY – BOX OFFICE
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
0
20
40
60
80
100
120
140
160
180
200
Cin
em
a A
dm
issi
on
s (m
illio
ns)
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 £-
£1.00
£2.00
£3.00
£4.00
£5.00
£6.00
£7.00
£4.40 £4.14 £4.29 £4.44 £4.50 £4.72 £4.87 £5.05 £5.20 £5.44 £5.84 £6.05
£6.37
UK Cinema Admissions, 2000-12
Average Cinema Ticket Price, 2000-12
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
0
200
400
600
800
1000
1200
£ (
mill
ion
s)
UK Cinema Box Office, 2000-12
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2. MONEY – TOTAL INCOME
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 £-
£1,000
£2,000
£3,000
£4,000
£5,000
£6,000
(£ m
illions
adju
sted t
o 2
012)
UK Feature Film Revenues, 1998-2012
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1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 £-
£200
£400
£600
£800
£1,000
£1,200
£1,400
£1,600
£1,800
£2,000
Theatrical Rental video (physical) Retail video (physical)Film on Television Film on VoD
(£ m
illions
adju
sted t
o 2
012)
2. MONEY – TOTAL INCOME
UK Feature Film Revenues by source, 1998-2012
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3. MONEY – COST OF PRODUCTION
Under £0.5m45%
£0.5m - £2m30%
£2m - £5m14%£5m
- £10m7%
Above
£10m3%
Budgets of UK Films 2007-10 “Valkyrie” (2008) Costs At Breakeven
Official Valkyrie “Breakeven”
Total cost $450,836,789
Production budget $ 80,000,000
Tom Cruise $ 46,777,414
Prints & Adver-tising28%
Budget18%
Distribution fees14%
DVD Costs13%
Tom Cruise10%
Brian Singer5%
Union Residuals
4%TV costs
2%Christopher McQuarrie
2%Interest
2%Other3%
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4. CREATIVE - OUTPUT
Dram
a
Comed
y
Docum
enta
ry
Thril
ler
Horro
r
Action
Roman
ce
Crime
Other
Biopic
Sci-fi
Animat
ion
Adventu
reW
ar0%
5%
10%
15%
20%
25%
20%
17%
15%13%
9%
5% 5% 4%3% 2% 2% 2% 2%
1%
% of films made
UK-produced Feature Films by genre, 2012
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4. CREATIVE - OUTPUT
Dram
a
Comed
y
Docum
enta
ry
Thril
ler
Horro
r
Action
Roman
ce
Crime
Other
Biopic
Sci-fi
Animat
ion
Adventu
reW
ar0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
20%17%
15% 13%
9%
5% 5% 4% 3% 2% 2% 2% 2% 1%
8%
45%
3%1%
20%
4%1%
5%3%
9%
0% 0% 0% 0%
% of films made % of Box Office
UK-produced Feature Films by genre vs UK Box Office Gross, 2012$48.9m$3.6m
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191219161920192419281932193619401944194819521956196019641968197219761980198419881992199620002004200820120
200
400
600
800
1000
1200
1400
1600
1800
Cin
em
a A
dm
issi
ons
(millions)
UK Cinema Admissions, 1935-2012
4. CREATIVE - OUTPUT
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191219161920192419281932193619401944194819521956196019641968197219761980198419881992199620002004200820120
50
100
150
200
250
300
350
400
Featu
re fi
lms
pro
duce
d in t
he U
K
Feature films produced in the UK, 1912-2012
4. CREATIVE - OUTPUT
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5. CREATIVE - CONTENT
Original Screenplay
42%
Fiction Book / Short Story
25%
Comic / Graphic Novel8%
Remake7%
TV6%
Real Life Events4%
Factual Book / Article
2% Folk Tale / Legend / Fairytale
2%
Game1%
Other3%
Script sources of top 100 grossing films, 1994-2013
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
0%
5%
10%
15%
20%
25%
30%
% o
f 1
00
top
gro
ssin
g fi
lms
Sequels as a % of top 100 grossing films, 1994-2013
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6. CREATIVE – RECEPTION
Horro
r
Rom
antic
Com
edy
Thril
ler/S
uspe
nse
Actio
n
Com
edy
Adve
ntur
e
Dram
a
Mus
ical
Wes
tern
Blac
k Co
med
y0
10
20
30
40
50
60
70
80
Audiences (IMDb user ratings) Film critics (Metascore)
Score
(ou
t of
10
0)
Screen Gems
Dimension Films
Disney
Lionsgate
20th Century Fox
MGM
Sony Pictures
Summit Entertainment
Columbia Pictures
Relativity Media
Touchstone Pictures
Warner Bros. Pictures
Paramount Pictures
Universal Pictures
New Line Cinema
Walt Disney Pictures
Buena Vista Pictures
Weinstein Company
Dreamworks
Miramax Films
Fox Searchlight
Focus Features
0 10 20 30 40 50 60 70 80 90
Audience and critics’ scores for top 2,000 grossing films by genre, 1994-2013
Audience and critics’ scores for top 2,000 grossing films by production company, 1994-
2013
Largest difference: Relativity Media
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7. INDUSTRY – EMPLOYMENT
Iron Man 3 The Day After Tomorrow Blade The Fifth Element Wreck-It Ralph Double Jeopardy The Mexican The Devil's Own Stepmom0
500
1000
1500
2000
2500
3000
3500
Nu
mb
er
Of
Cre
w M
em
be
rs
Crew members on top 2,000 grossing films, 1994-2013
Iron Man 3
3,310 crew members
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8. INDUSTRY – DEMOGRAPHICS
Directors Writers0%
20%
40%
60%
80%
100%
89% 84%
11% 16%
Female
Male
Directors Writers0%
20%
40%
60%
80%
100%
93% 95%
7% 5%
Female
Male
Gender of writers and directors of UK independent films, 2010-2012
Gender of writers and directors of UK-USA studio, 2010-2012
Gender of writers and directors of all UK films by genre, 2010-2012
Fam
ily
Mus
ic/D
ance
Biop
ic
Rom
ance
Dram
a
Adve
ntur
e
Anim
ation
War
Docum
enta
ry
Actio
n
Horro
r
Thril
ler
Com
edy
Fant
asy
Crim
e
Mus
ical
Sci fi
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Male writer and director Female writer OR director
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9. INDUSTRY – SENTIMENT
Development Production Post-production Sales & Distribution Exhibition Marketing Other0%
10%
20%
30%
40%
50%
60%
70%
80%74%
70%73%
58%60%
68%
60%
20%23% 22%
29%31%
22%
30%
6% 7%5%
13%
9% 10% 10%
2014 will be better than 2013 2014 will be the same as 2013 2014 will be worse than 2013
“How Does The Future Look For Your Business?”
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9. INDUSTRY – SENTIMENT
“A feature film is more enjoyable in 3D compared to 2D”
Agree5%
Disagree95%
Agree Disagree Develop
men
t
Prod
uctio
n
Post
-pro
duct
ion
Sales & D
istrib
ution
Exhi
bitio
n
Mar
ketin
g
Other
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
0% 3% 0% 3% 5%
21% 24%
100% 97% 100% 97% 95%
79% 76%
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9. INDUSTRY – SENTIMENT
Self-confessed piracy by those who agreed with the statement
“Piracy has negatively affected my business”
Develop
men
t
Prod
uctio
n
Post
-pro
duct
ion
Sales & D
istrib
ution
Exhi
bitio
n
Mar
ketin
g
Other
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
46% 42%33%
43%
0%
55%
31%
54% 58%67%
57%
100%
45%
69%
Yes, has illegally downloaded a TV show or feature film
No, has not illegally downloaded a TV show or feature film
Develop
men
t
Prod
uctio
n
Post
-pro
duct
ion
Sales & D
istrib
ution
Exhi
bitio
n
Mar
ketin
g
Other
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
44%37%
32% 28%
0%
55% 58%
56%63%
68% 72%
100%
45% 42%
Self-confessed piracy, by sector
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For these slides, the data or other questions, email
Follow me on Twitter @StephenFollows
Data from the BFI Research Unit, DCMS, British Video Association, Kantar Worldpanel, IHS, Rentrak, MPAA,
Olsberg SPI, Cinema Exhibitors' Association, Screen Digest, Screen Finance, David Steele and my 2014 Film
Industry Survey
1. Do film professionals pirate movies?
2. Do film critics and audiences agree?
3. What is the state of the British Film industry?
4. What does the average movie cost to watch?
5. What percentage of film directors are women?
6. What does the industry really think of 3D movies?
7. What percentage of Hollywood films are “original”?
8. How much does it cost to make a $80 million movie?
9. Is the industry supplying what audiences are demanding?10. How many people does it take to make a Hollywood blockbuster?
YesBroadly, yesBusier than ever but no better off£6.37 in cinema or £8.11 to buy on DVD11% in UK in 2012 (and falling)95% prefer 2D42% are not adaptations or sequels$450 millionNot at allUp to 3,310
THOSE 10 QUESTIONS…