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Presented by
Andy Headworth,
Sirona Consulting 22nd March 2012 Oslo
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Hallo Oslo mitt
Twitter heter
@andyheadworth
� MD of Sirona Consulting
� Recruitment { Strategy | Social | Process | Online }
� Corporates and Recruiters
� Published author of “Smart Social Media Recruitment Strategies”
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When I mention social media to HR & Recruiters........
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It isn’t what you do – it is who you are
‘Social’ is something you are – it is not something you do.
The media doesn’t determine how social a company.
Does your company culture focus on building relationships
with your customers | employees | prospective employees ?
If not, then it is unlikely
social media will do it
for you.
If yes then lucky you, as
social media will help you all
the way .
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Social Media Explained
Twitter > I’m eating a donut
Facebook > I like donuts
Foursquare > This is where I eat donuts
Instagram > Here is a vintage photo of my donut
YouTube > Here I am eating a donut
Thanks to Three Ships Media
YouTube > Here I am eating a donut
LinkedIn > My skills include donut eating
Google+ > I’m a Google employee who eats donuts
Pinterest > Here’s a donut recipe
Spotify > Now listening to “donuts”
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Science fiction recruiting becomes reality
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The Changes
� National Talent pools are shrinking [especially in-demand skills]
� Global Talent pools are increasing due to mobility
� Company loyalty is diminishing – jobs not careers
� Candidate driven marketplace ensures choice, where money is � Candidate driven marketplace ensures choice, where money is
no longer the primary driver
� Transparency is both a talent problem and an opportunity
Finding ( and employing) good
people is getting harder and
harder!
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The drivers of change
SocialTech
Talent£, €
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The power of social media
http://www.youtube.com/watch?v=RG7vv-647ek
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Implications of social media
Talent
Pool
150+ M
500+ M
100+ M
800+ M
160+ M
161+ M
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Norway’s Talent
� Oslo now ranks as the fastest-growing
city in Europe due to Norway’s strong
economy
� Immigrants and their first-generation
children are expected to make up 47% of
the Norwegian capital’s population by
2040 (currently 28%).2040 (currently 28%).
� Oslo will invest nearly NOK 25 billion
(USD 4.5 billion) in 63 new construction
projects, including 16 completely new
schools.
Sources: Norway’s SSB & NewspaperDagsavisen
The Inbound Talent – where from, who & how?
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Social Norway
579k250k
2.6M
41k
March 2012 [Working population 2.5M]
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A deeper look at Facebook in Norway
Remember over half the population on Facebook .....
Fast growing age group in the last 3 months 45 - 54
Total 2.6 million
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Recruitment CAN work on Facebook
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A short history of social media in recruitment
Lessons learnedLessons learned
Tactics without strategy
Failure to recognise importance of content
Lack of response management & conversation
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Engagement – are you kidding?
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You are in the palms of your candidates AND employees
So what does your career site look like on a mobile?
Smartphone penetration in
Norway is 85%
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The content shift
Steven Ehrlich – Global VP, Client Development, aia worldwide
“The ubiquity of access has given candidates AND
employees the opportunity to create their own content
about organisations how and when they please”
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Candidate expectations are changing
“If you wish to persuade me, you must think my
thoughts, feel my feelings, and speak my words”
Cicero 80BC
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What the job seekers are saying…..
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Take note employers
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How do you communicate with your candidates?
� Tweet
� Direct Message
� Message
� Facetime
� Chat
“If you wish to persuade
me, you must think my
thoughts, feel my feelings,
and speak my words”
� Chat
� Message; Circles
� Huddle; Hangout
� Message
� Company updates
� Inmail
� Message
� Audio Skype
� Video Skype
� RSS Feeds
Cicero 80BC
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Social search
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Then the game changed......not just social search
Search, plus your world
[Now, do you think it might be worth looking at Google+?]
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Adding a social layer is not complex
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Why social media for recruitment?
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John Sumser , from HR Examiner: "Klout, Peerindex and
Kred are just the start, in 10 years they will be
as advanced as DNA sequencing".
Recruiting by influence
Reach, Influence & Amplification
[ Footnote: Work in progress, but algorithms are improving all the time ]
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QR codes anyone?
Tip: Make sure you
take them to a
mobile enabled
page!
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The latest, fastest growing social network
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I promised you augmented reality.....
http://www.youtube.com/watch?v=kvEisDAsu8w&feature=related
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No longer are you in control of your brand....
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Remember Joey!
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Takk for å
være et stort
publikum
www.sironaconsulting.com +44 1903 206249 | +44 7788 726019www.sironaconsulting.com +44 1903 206249 | +44 7788 726019
blog.sironaconsulting.com
linkedin.com/in/andyheadworth
twitter.com/andyheadworth
facebook.com/sironaconsulting