stephen abram lucidea stats and stories final
TRANSCRIPT
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Vancouver, CAN (Global HQ) • Boston, USA • Los Angeles, USA • Nottingham, UK
A PRESENTATION BY
Stephen AbramPhil Green
May 18, 2016
A PRESENTATION BY
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Using Metrics and StoriesWhat Does Success Really Look Like?: A Conversation with Stephen Abram
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• Please note the lines are muted• Use the GoToWebinar Q&A Widget for questions• Session will be recorded & posted
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Housekeeping
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• About Lucidea• Lucidea’s guiding principles / beliefs• Today’s presentation
Agenda
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• Our mission is to redefine how knowledge is shared• We are the brands you know and trust: Sydney;
Inmagic; CuadraSTAR; LookUp Precision; Argus; LawPort
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•Access•Discovery•Independence•Integration•Security•Partnership
Our Beliefs
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Guest Speaker:Stephen AbramExperienced library and information industry leader Expert in:• Strategic planning• Product development• Technology• Training and marketing
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It’s a cliché, but we really do live in interesting
times.
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Today’s Outline1.What is a measurement?2.What do we use them for?3.What is a story?4.What is a story’s purpose?5.Now, how do we craft great,
impactful stories?6.What are our next steps?
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What is measurement?
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1.Statistics are not enough!What is measurement?
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1.Statistics are not enough!2.Measurements are two or more
statistics which, in combination, show directionality, insight, or highlight a point.
What is measurement?
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1.Statistics are not enough!2.Measurements are two or more
statistics which, in combination, show directionality, insight, or highlight a point.
3.They are best kept short, large and visual.
What is measurement?
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What do we use measurements for?
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In special libraries:1.Monthly or regular
reports
What do we use measurements for?
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In special libraries:1.Monthly or regular
reports2.Business cases
What do we use measurements for?
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In special libraries:1.Monthly or regular
reports2.Business cases3.Justifications
What do we use measurements for?
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In special libraries:1.Monthly or regular
reports2.Business cases3.Justifications4.Feasibility studies
What do we use measurements for?
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In special libraries:1.Monthly or regular
reports2.Business cases3.Justifications4.Feasibility studies5.Marketing and
positioning
What do we use measurements for?
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In his book The Springboard, Steve Denning describes these stories as “less a vehicle for communication of large amounts of information and more a tiny fuse that ignites a new story in the listeners’ minds, which establishes new connections and patterns in the listeners’ existing information, attitudes and perceptions.”
What is a story?
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In special libraries:1.Testimonials
What is a story?
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In special libraries:1.Testimonials2.Elevator stories3.Water cooler / meetings prep4.Coffee break stories (Starbucks)5.Lunch stories (or hot dog cart)6.Corporate events conversations7.Social media hits
What is a story?
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What is a story’s purpose?
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1.To connect our emotional brain with our logical brain.
What is a story’s purpose?
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1.To connect our emotional brain with our logical brain.
2.To move minds, and connect with users and decision-makers on their level of goals and dreams.
What is a story’s purpose?
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How do we crafta great story?
Highly recommended reading:The idea of a springboard story was first explained in the book, The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations published by Butterworth Heinemann, in October 2000.
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1.Testimonials
How do we crafta great story?
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1.Testimonials2.Know the internal social
relationships
How do we crafta great story?
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1.Testimonials2.Know the internal social
relationships 3.Embed ourselves in the visible
social relationships (meetings, presentations, intranet, social media)
How do we crafta great story?
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1.Testimonials2.Know the internal social
relationships 3.Embed ourselves in the visible
social relationships (meetings, presentations, intranet, social media)
4. It takes practice…
How do we crafta great story?
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Crafting a springboard story1.Must be a “story” with a beginning, middle and end that is relevant to the
listeners. 2.Must be highly compressed – the original springboard story contained 29
words. 3.Must have a hero – the story must be about a person who accomplished
something notable or noteworthy. 4.Must include a surprising element – the story should shock the listener out of
their complacency. It should shake up their model of reality. 5.Must stimulate an “of course!” reaction – once the surprise is delivered, the
listener should see the obvious path to the future.6.Must embody the change process desired, be relatively recent and “pretty
much” true.7.Must have a happy ending.
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What are your next steps?
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1.Know your ‘right’ numbersWhat are your next steps?
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1.Know your ‘right’ numbers2.Know your ‘right’ measurements
What are your next steps?
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1.Know your ‘right’ numbers2.Know your ‘right’ measurements3.Start surveys/polls on the question
and project level
What are your next steps?
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1.Know your ‘right’ numbers2.Know your ‘right’ measurements3.Start surveys/polls on the question
and project level4.Gather testimonials – keep a file
What are your next steps?
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1.Know your ‘right’ numbers2.Know your ‘right’ measurements3.Start surveys/polls on the question
and project level4.Gather testimonials – keep a file5.Develop a sharing stories plan/schedule
What are your next steps?
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1.Know your ‘right’ numbers2.Know your ‘right’ measurements3.Start surveys/polls on the question
and project level4.Gather testimonials – keep a file5.Develop a sharing stories plan/schedule6.Get visual
What are your next steps?
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1.Know your ‘right’ numbers2.Know your ‘right’ measurements3.Start surveys/polls on the question
and project level4.Gather testimonials – keep a file5.Develop a sharing stories plan/schedule6.Get visual7.Share and practice
What are your next steps?
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Springboard Storytellinghttp://www.creatingthe21stcentury.org/springboardstory.html
Springboard Storieshttp://thinksmart.typepad.com/convergence_2005/files/springboard_stories.pdf
Read these
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Single Point of Access
Valuable research is being locked away in the records management system at a Life Sciences Company to meet regulatory requirements. But this valuable research cannot be shared effectively. Knowledge Center launches the “Single Point of Access Campaign” to enable robust access to research data locked in the records management system and to unify access to other key information such as external subscription content. System goes live and dramatically simplifies access to relevant content. Company achieves a 10% reduction in time spent searching for relevant content per researcher, which is the equivalent of over $200,000 saved per year in researcher time.
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Return to FlightAfter a tragedy at a major US Government agency (involved in space exploration) the agency is grounded by an oversight committee, which mandates a series of changes at the agency. The agency launches “Return to Flight” to drive the required changes. The Knowledge Center takes on the task of increasing the speed of access to critical safety images. Data is migrated out of the existing Document Management System and loaded into Inmagic Presto. Access time is reduced from minutes to seconds, safety is improved and the agency is able to meet the new requirements established by the oversight committee, thus enabling the agency to continue its mission and Return to Flight.
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Q&A
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Have more questions?
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(604) 278-6717 [email protected] [email protected]
www.stephenslighthouse.com
Need more information?
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A PRESENTATION BYTHANK YOU FOR ATTENDING
Vancouver, CAN (Global HQ) • Boston, USA • Los Angeles, USA • Nottingham, UK
www.lucidea.com
Using Metrics and StoriesWhat Does Success Really Look Like?: A Conversation with Stephen Abram
Stephen AbramPhil Green
A PRESENTATION BYTHANK YOU FOR ATTENDING
Thank You!
www.lucidea.com