stephanie fusco: how to create your online personal brand
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ONLINE PERSONAL BRANDINGSETTING YOURSELF APART IN A SATURATED MARKET
STEPHANIE FUSCO // STEPHANIEFUSCO.COM
WHY BOTHER WITH A PERSONAL BRAND?
STAND OUT…IN A GOOD WAY
75% of HR departments research a potential hire online
Source: http://money.usnews.com/
WALK THE TALK
Your personal brand is the first page in your professional portfolio. Make it count.
THOUGHT LEADERSHIP:TRUST IS CURRENCY
90% of people trust recommendations from their friends over advertising
Source: http://venturebeat.com/2011/03/23/social-e-commerce/
BUILD YOUR PERSONAL
BRAND
HOW TO
Take stock of what’s already out there on the Internet
GOOGLE YOURSELF What would you like to
promote?
What do you wish didn’t exist?
TAKE NOTES
Now is the time to give yourself a clean slate.
ADJUST YOUR PRIVACY SETTINGS Decide what will be
public and what will be private.
Create lists on Facebook to help with privacy
CLEAN UP YOUR PHOTOS Delete or hide anything
you’re unsure of
START FRESH
Safeguard your identity
MAKE YOURSELF EASY TO FIND Have the same username
across all platforms Claim your name using
www.namechk.com
BUY YOUR URL It’s the most valuable
thing you have online. Own it.
CLAIM YOUR NAME
The best brands are easily recognizable.
GET A GOOD HEADSHOT Put your best face forward
with your avatar Keep it the same across
platforms
Bonus: PICK A COLOUR Align yourself with a colour
scheme to make yourself easy to spot
BE CONSISTENT
Now that you have a platform, use it
GET ACTIVE Pick a platform & stick to
it You don’t have to be an
expert in everything, but dabble
CREATE A HUB Redirect your URL to a
service like About.me or Flavors.me
CREATE CONTENT
The number one rule of social media is to be yourself
PEOPLE CAN SPOT A FAKE Being yourself will help
you build relationships and a network
Take it offline: if you aren’t authentic online, the relationship likely won’t translate in real life
BE AUTHENTIC
Everyone is Googling you: Your mom, your boss, your clients.
THE INTERNET IS FOREVER Google doesn’t forget Remember: even with a
disclaimer, you still represent your client (current and future) online
KEEP IT CLEAN
More than anything, your brand is what other people are saying about you
SET UP LISTENING STATIONS Start with:
Twitter/Tweetdeck, GoogleAlerts
MEASURE YOUR INFLUENCE Klout, TweetLevel,
PeerIndex, Kred None are perfect, but
they’re the only measure we have
LISTEN
LET’S KEEP IN TOUCH@stephaniefusco
www.stephaniefusco.com
All photos via Flickr & WeHeartIt.com