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Commissioner’s Report  Regarding the Subsidized Training and Employment  (Step Up) Program as required  by  Public   Act  #12-1 February 2013 Submitted by Commissioner Sharon M. Palmer CT State Department of Labor 

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Commissioner’s Report  Regarding the Subsidized Training and 

Employment  (Step Up) Program as required  by  Public   Act  #12-1 

February 2013 

Submitted by Commissioner Sharon M. Palmer

CT State Department of Labor 

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 Commissioner’s Report  Regarding the 

Subsidized Training and Employment  (Step Up) Program 

Table of  Contents Background  Page 1

Program Eligibility  Page 1

Executive Summary  Page 2

Step Up Program Progress Overview  Page 5

Industry Participants – Present  and  Future  Page 7 Education and  Outreach Strategies  Page 10 Conclusion  Page 12

 Attachments Newspaper  Articles 

Public Outreach Materials Flyers

Post Cards

Fact Sheet 

Web BannersPromotional Banner

Web Button

E‐mail Newsletter

Press Releases 

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This is the first of the required STEP‐UP

bi‐annual reports beginning June 30 and ending

December 31, 2012. Future reports will be

prepared and delivered every six months.

 Acknowledgements The state’s Step Up program has benefited from the work of 

many dedicated individuals from the Department of Labor’s

Office of Employment and Training, Office of Workforce

Competitiveness, Communications, Veterans’ Services,

Workforce Investment Act (WIA) program, theagency’s legal and legislative teams, as well as our

Workforce Investment Board partners.

I would also like to acknowledge the following people

for their individual contributions to this document.

 Anita Cox  Christopher  Caruso 

 Joseph Criscuolo Muhammodu Giwa Marisa Morello 

 Art  Perry  Mark  Polzella 

Nancy  Steffens 

Respectfully submitted,

Sharon M. Palmer

Commissioner

Connecticut Department of Labor

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Connecticut Department of LaborCommissioner’s Report Regarding Step Up Program

Page 1

Background 

Growing Connecticut  Jobs 

As part of Public Act #11‐1 (the result of Connecticut’s October Special Session that focused onjob creation) and later amended by Public Act #12‐1 during a June Special Session that expanded the program to include a veterans’ employment component, the Subsidized Trainingand Employment Program (Step Up) places an emphasis on helping small business to expand,providing jobs to unemployed workers, and boosting the state’s economy. The statewidebipartisan initiative, administered by the Connecticut Department of Labor and the state’s fiveWorkforce Investment Boards, has been highly successful in growing and retaining high‐quality jobs.

In Connecticut, 94% of the state’s companies employ less than 100 workers, yet these samebusinesses employ about 60% of the workforce. With this in mind, the Governor and the

Legislature developed a program that primarily focused on the small business community.

Step Up offers two programs: the Small Business  Wage  Subsidy Program and the Small Manufacturer Training Grant   Program. Each program offers employer incentives to hirenew employees and create jobs. State bond money for the program is $20 million over twoyears – which is split equally between the two programs.

Eligible companies, defined as a small business or manufacturer with not more than 100employees can apply for one program for each new hire – an employer cannot use multipleprograms for one new hire. There is no limit regarding company size under the programfocused on employing veterans. 

Program Eligibility 

Small Business Wage Subsidy Program Eligibility 

Guidelines  for  Workers 

• Unemployed prior to hire• Resident of municipality that has an unemployment rate equal to or higher than the state

rate as of September 1, 2011, or resides in a town with a population of 80,000 or more• Adjusted family income equal to or less than 250% of the federal poverty level• New employee does not mean a person employed on a temporary or seasonal basis by a

retailer

Guidelines  for  Employers 

• Small business or manufacturer with not more than 100 full‐time workers (no size limit under the Unemployed Armed Forces Member Subsidized Training and Employment Program)

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Connecticut Department of LaborCommissioner’s Report Regarding Step Up Program

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• Registered to conduct business for at least 12 months and has operations in Connecticut • In good standing with the payment of state and local taxes

 Subsidized  Wage Program Incentives 

A wage subsidy for new hires (up to $20 per hour and can be reimbursed up to $12,000 –excludes benefits) is provided over a 180‐day period. The subsidy, which begins at 100percent the first month, cascades down on subsequent months following this formula:  

Month 1 – 100%Month 2 – 75%Month 3 – 75%Month 4 – 50%Month 5 – 50%Month 6 – 25%

Small Manufacturer

 Training

 Grant 

 Program

 Eligibility

 

Guidelines  for  Workers 

• Unemployed prior to hire

Guidelines  for  Employers 

• Small manufacturer with not more than 100 full‐time workers• Has been registered to conduct business for at least 12 months and has operations in CT• Training must take place at the business site• Business must be in good standing with the payment of state and local taxes

 Small  Manufacturer 

 Training

 Grant 

 Program

 Incentives

 Training grants up to $12,500 for new hire for six months. Training must be held on‐siteand the grant can also be used to subsidize wages, although it cannot exceed salary. Thegrant, which provides $2,500 the first month, cascades down on subsequent monthsfollowing this formula:

Month 1 ‐ up to $2,500Month 2 ‐ up to $2,400Month 3 ‐ up to $2,200Month 4 ‐ up to $2,000Month 5 ‐ up to $1,800

Month 6 ‐ up to $1,600

The Step Up program was expanded in June 2012 to include the Unemployed  Armed Forces 

Member Subsidized Training and Employment  Program. This program, similar to the SmallBusiness Wage Subsidy program, is available to eligible employers of any size that hire anunemployed veteran. Veterans must have been a member of the Armed Forces or any reservecomponent of these armed forces, or a state National Guard; called to active service in support of Operation Enduring Freedom (Afghanistan) or military operations against Iraq; and

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Connecticut Department of LaborCommissioner’s Report Regarding Step Up Program

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honorably discharged after serving at least 90 days in a combat zone, or earlier if theindividual was separated from service due to a service‐connected disability.

An additional $10 million in state funding was approved by the State Bond Commission for this

portion of the program. The first biannual report for the Unemployed Armed Forces MemberSubsidized Training and Employment program is due July 15 starting in 2013. Therefore, datafor this program is not represented here.

This report provides Step Up data for the Small Business Wage Subsidy Program and the SmallManufacturer Training Grant Program from program from February 12, 2012 through January14, 2013. This includes available data on:

1.  The number of small business participants in the Step Up Program and the generalcategories of these businesses.

2.  The number of small manufacturers that participated in the Step Up Program and the

general categories of these manufacturers.3.  The number of individuals that received employment as a result of Step Up.4.  The most recent estimate of the number of Step Up jobs created or maintained.

Executive Summary 

Step Up is achieving what it was intended to do – getting unemployed people in Connecticut back to work in jobs that offer good paying positions and helping employers grow theirworkforce. 

Although not long in existence, the program has served as an important economic stimulus. Of the 1,102 individuals hired, 612 of those were reported by the hiring companies as new jobscreated specifically as a result of Step Up program incentives. This represents a 55% jobcreation rate directly attributable to the Step Up program.

With an average wage of $14.23 an hour, positions include Project Engineers, Account andProduction Managers, Assembly Supervisors, CNC Operators, Graphic Designers, Welders, ToolMakers, Press Operators, Process Engineers, Operations Directors, Bookkeepers, Accounting,Masons, Glaziers, Engine Builders, Insurance Agents, Dispatchers, and Assistant SolarInstallers.

Currently, approximately 80 percent of those hired through the program continue to beemployed at the companies that received the subsidies and 245 employees have completed sixmonths of work and are no longer subsidized. As a result of its early successes, the programhas been extended for an additional year, to June 2014.

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Connecticut Department of LaborCommissioner’s Report Regarding Step Up Program

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 Step Up  At  a Glance 

Number of Small Business Participants 206Number of Small Manufacturer Participants 171Total Number of Individuals Hired 1102

Small  Manufacturer  Hires  601Small  Business Hires  501

Estimated Number of New of Jobs Created 612Average Hourly Wage $14.23Average Employer Reimbursement $11,383.15Year‐to‐Date Payments $4,291,449Dollars Obligated $10,104,000 (as of 11/2012)

By Regional Workforce Investment  Board 

North Central  

Total Number of Individuals Hired 265Small  Manufacturer  Hires  194Small  Business Hires  71

Estimated Number of New of Jobs Created 124

Eastern 

Total Number of Individuals Hired 212Small  Manufacturer  Hires  109Small  Business Hires  103

Estimated Number of New of Jobs Created 79

 South Central  

Total Number of Individuals Hired 266Small  Manufacturer  Hires  133Small  Business Hires  133

Estimated Number of New of Jobs Created 163

North West 

 

Total Number of Individuals Hired 176Small  Manufacturer  Hires  116Small  Business Hires  60

Estimated Number of New of Jobs Created 98

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Connecticut Department of LaborCommissioner’s Report Regarding Step Up Program

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 South West  

Total Number of Individuals Hired 183Small  Manufacturer  Hires  49

Small  Business Hires  134Estimated Number of New of Jobs Created 148

Step Up Program Progress Overview 

Note:  program  participation numbers through November  2012 

1.  Small Businesses Participants 

The following chart provides a snapshot of the types of industries within the Small Businesscategory participating in the Step Up program. The industry types are defined by the North

American Industry Classification System (NAICS).

Small Business

0

5

10

15

20

25

30

35

  M  o  t  o  r

    V  e   h   i  c   l  e   P

  a  r  t  s   D

  e  a   l  e  r

  s

  H  e  a   l  t   h  c

  a  r  e   S

  e  r  v   i  c  e  s

  P  r  o  f  e

  s  s   i  o  n

  a   l  /   T  e

  c   h  n   i  c

  a   l   S  e  r  v   i  c  e  s

  S  o  c   i  a   l   S

  e  r  v   i  c  e

  s

  P  e  r  s  o

  n  a   l   S

  e  r  v   i  c  e

  s

  F  o  o  d

   S  e  r  v   i  c  e  s

  R  e   l   i  g   i  o  u

  s  /  C   i  v   i  c   S

  e  r  v   i  c  e

  s

   W   h  o   l  e  s

  a   l  e  r  s

  A  d  m   i  n   i  s  t  r  a  t   i  v  e   &

   S  u  p  p  o  r  t   S  e  r  v   i  c  e  s

  C  o  n  s  t  r  u  c  t   i  o  n

  R  e  p  a   i  r   &

   M  a   i  n

  t  e  n  a  n  c  e

  S  c   i  e  n

  t   i  f   i  c  /   T

  e  c   h  n   i  c  a

   l   S  e  r  v   i  c  e

  s

   T  r  a  d  e   C

  o  n  t  r  a  c  t  o  r  s

Industries

   #  o   f   C  o  m  p  a  n   i  e  s

Small Business

0

5

10

15

20

25

30

35

  M  o  t  o  r

    V  e   h   i  c   l  e   P

  a  r  t  s   D

  e  a   l  e  r

  s

  H  e  a   l  t   h  c

  a  r  e   S

  e  r  v   i  c  e  s

  P  r  o  f  e

  s  s   i  o  n

  a   l  /   T  e

  c   h  n   i  c

  a   l   S  e  r  v   i  c  e  s

  S  o  c   i  a   l   S

  e  r  v   i  c  e

  s

  P  e  r  s  o

  n  a   l   S

  e  r  v   i  c  e

  s

  F  o  o  d

   S  e  r  v   i  c  e  s

  R  e   l   i  g   i  o  u

  s  /  C   i  v   i  c   S

  e  r  v   i  c  e

  s

   W   h  o   l  e

  s  a   l  e  r

  s

  A  d  m   i  n   i  s  t  r  a  t   i  v  e   &

   S  u  p  p  o  r  t   S  e  r  v   i  c  e  s

  C  o  n  s  t  r  u  c  t   i  o  n

  R  e  p  a   i  r   &

   M  a   i  n

  t  e  n  a  n  c  e

  S  c   i  e  n

  t   i  f   i  c  /   T

  e  c   h  n   i  c  a

   l   S  e  r  v   i  c  e

  s

   T  r  a  d  e

   C  o  n  t  r  a  c  t  o

  r  s

Industries

   #  o   f   C  o  m  p  a  n   i  e  s

 

Within the Small Business category, Specialty Trade Contractors represents the largest amount of participating companies with 33. This category includes plumbing, painting, and electricalwork involved in building construction. This is followed by companies within the Professional,Scientific, and Technical Services industry with 24 participants. Companies associated withthis type of industry include accountant offices, tax preparation services, legal practitionersand engineering services.

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Connecticut Department of LaborCommissioner’s Report Regarding Step Up Program

Page 6

Those rounding out the top  industry  types in the Small Business category are noted in thefollowing chart:

SMALL BUSINESSES: TOP INDUSTRY  TYPES Participating In Step Up 

# of  

Firms 

Repair and

 Maintenance 

Example: Mechanical and electrical repair and maintenance services forautomotive vehicles.

14

Construction of  Buildings Example: Remodeling general contractors, for‐sale remodelers, remodeling design‐build firms, and remodeling project construction management firms.

14

 Administrative & Support  Services Example: Establishments primarily engaged in providing a range of day‐to‐dayoffice administrative services, such as financial planning; billing and recordkeeping

12

2.  Small Manufacturer Participants 

The following chart provides a snapshot of the types of industries within the SmallManufacturers category participating in the Step Up program. As with the Small Businesscategory, industry types are defined by the NAICS.

Small Manufacturer 

0

10

20

30

40

50

60

   W  o  o  d   P

  r  o  d  u  c  t  s

 

  P  a  p  e  r   M

  f  g .

  E   l  e  c  t  r   i  c

  a   l   E  q   u   i  p

  t .

  F  o  o  d

   M  f  g .

  P  r   i  n  t   i  n  g

 

  P   l  a  s  t   i  c  s   &

   R  u   b   b  e

  r 

  C   h  e  m   i  c  a   l   M

  f  g .

  C  o  m  p

  u  t  e  r   E   l  e  c

  t  r  o  n   i  c

  s

   T  r  a  n  s  p  o  r  t  a  t   i  o  n

   E  q   u   i  p  t

 .

  M  a  c   h   i  n  e

  r  y   M  f  g .

  M   i  s  c  /  o  t   h  e

  r   M  f  g .

  F  a   b  r   i  c  a

  t  e  d   M  e  t  a   l   P

  r  o  d .

Industries

   #  o   f   C  o  m

  p  a  n   i  e  s

Small Manufacturer 

0

10

20

30

40

50

60

   W  o  o  d   P

  r  o  d  u  c  t  s

 

  P  a  p  e  r   M

  f  g .

  E   l  e  c  t  r   i  c

  a   l   E  q   u   i  p

  t .

  F  o  o  d

   M  f  g .

  P  r   i  n  t   i  n  g

 

  P   l  a  s  t   i  c  s   &

   R  u   b   b  e

  r 

  C   h  e  m   i  c  a   l   M

  f  g .

  C  o  m  p

  u  t  e  r   E   l  e  c

  t  r  o  n   i  c

  s

   T  r  a  n  s  p  o  r  t  a  t   i  o  n

   E  q   u   i  p  t

 .

  M  a  c   h   i  n  e

  r  y   M  f  g .

  M   i  s  c  /  o  t   h  e

  r   M  f  g .

  F  a   b  r   i  c  a

  t  e  d   M  e  t  a   l   P

  r  o  d .

Industries

   #  o   f   C  o  m

  p  a  n   i  e  s

 

Within the Small Manufacturer category, Fabricated Metal Products represents the largest amount, with 50 companies in this sector. Types of companies found in this group includemachine shops primarily engaged in machining metal and plastic parts, and parts of othercomposite materials on a job or order basis. The next largest sector was MiscellaneousManufacturing with 20 companies. Types of companies in this group include signmanufacturing, office supplies manufacturing, and furniture manufacturing.

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Connecticut Department of LaborCommissioner’s Report Regarding Step Up Program

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Those rounding out the top industry types in the Small Manufacturers category are noted inthe following chart:

SMALL MANUFACTURERS: TOP INDUSTRY  TYPES  Participating In Step Up 

# of  

Firms 

Machinery Manufacturing 

Example: Tool and die shops, primarily engaged in manufacturing special tools andfixtures, such as cutting dies and jigs.

18

Transportation Equipment  Example: Manufacturers of aircraft engines and engine parts.

10

Computer Electronics Example: Manufacturers of automatic controls and regulators for applications, suchas heating, air‐conditioning, refrigeration and appliances.

8

3.  Individuals Hired/Receiving Employment  

An extensive outreach and education campaign, detailed later in this report, has been utilizedto connect with employers and job seekers who may be interested in taking part in the Step Upprogram. Regional Step Up coordinators hired through the state’s five Workforce Investment Boards assist with outreach and promotion of the program, and to process employer and jobseeker application forms and determine eligibility. The coordinators also assist employers bylocating potential employees suitable for their specific job openings. The coordinators track the number of individuals hired, track the progress of the new employee, and determine if theemployee has been retained after the six‐month period. Their goal is to facilitate the hiringprocess by meeting the workforce needs of the employer, provide quality employment to jobseekers, and promote the program through one‐on‐one meetings, public events, mediainterviews and distribution of program information developed by the Department of Labor.

4. Jobs Created or Maintained 

Of the 1,102 individuals hired, employers reported that over half of those (612) were neededto fill new jobs created specifically as a result of Step Up program incentives. This represents a55% job creation rate directly attributable to the Step Up program. The Regional Step Upcoordinators track this statistic by entering the employer’s response to the question on theagreement form that all companies must complete: “Would   you  (employer)  have  hired   this employee without  the Step Up incentive?”  

Industry Participants

 – Present 

 and 

 Future 

The following tables provide an indication of the types of industries currently taking advantageof the Small Business and Small Manufacturer Step Up programs. In addition to a brief description of the specific industry, these tables also include the number of companies, as wellas the assigned NAICS code. This information lets us know what companies have found valuein Step Up incentives – either the wage subsidy or the training grant – and can be used to

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potentially target further program awareness to these types of businesses, as well as outreachto related industries.

 Small  Business Participants (by  Industry  Types) 

Company Description 

Specific Industry 

Code # of  

Firms 

General   Automotive Repair - Establishments primarily engaged inproviding (1) a wide range of mechanical and electrical repair andmaintenance services for automotive vehicles, such as passenger cars,trucks, and vans, and all trailers or (2) engine repair and replacement.

811111 10

Framing Contractors - Establishments primarily engaged in structuralframing and sheathing using materials other than structural steel orconcrete. The work performed may include new work, additions,alterations, maintenance, and repairs. 

238130 6

Insurance  Agencies

 and 

 Brokerages ‐ Establishments primarily

engaged in acting as agents (i.e., brokers) in selling annuities andinsurance policies. 

524210 5

New   Single-Family  Housing Construction - (except for‐sale builders) ‐General contractor establishments primarily responsible for the entireconstruction of new single‐family housing, such as single‐familydetached houses and town houses or row houses where each housingunit (1) is separated from its neighbors by a ground‐to‐roof wall and (2)has no housing units constructed above or below. Industry includesgeneral contractors responsible for the on‐site assembly of modular and

prefabricated houses. Single‐family housing design‐build firms andsingle‐family construction management firms acting as generalcontractors are included. 

236115 4

Residential  Remodelers ‐ Establishments primarily responsible for theremodeling construction (including additions, alterations,reconstruction, maintenance, and repair work) of houses and otherresidential buildings, single‐family, and multifamily. Included in thisindustry are remodeling general contractors, for‐sale remodelers,remodeling design‐build firms, and remodeling project constructionmanagement firms. 

236118 4

Plumbing, Heating, and   Air -Conditioning Contractors ‐

Establishments primarily engaged in installing and servicing plumbing,heating, and air‐conditioning equipment. Contractors in this industrymay provide both parts and labor when performing work. The work performed may include new work, additions, alterations, maintenance,and repairs. 

238220 4

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Company Description (continued) 

Specific 

Industry 

Code # of  

Firms 

 All  Other   Specialty  Trade Contractors - Establishments primarily

engaged in specialized trades (except foundation, structure, and buildingexterior contractors; building equipment contractors; building finishingcontractors; and site preparation contractors). The specialty trade work performed includes new work, additions, alterations, maintenance, andrepairs. 

238990 4

Other   Accounting  Services ‐ Establishments (except offices of CPAs)engaged in providing accounting services (except tax return preparationservices only or payroll services only). May also provide tax returnpreparation or payroll services. Accountant (except CPA) offices,bookkeeper offices, and billing offices are included in this industry. 

541219  4

Home Health Care  Services ‐ Establishments primarily engaged in

providing skilled nursing services in the home, along with a range of thefollowing: personal care services; homemaker and companion services;physical therapy; medical social services; medications; medicalequipment and supplies; counseling; 24‐hour home care; occupation andvocational therapy; dietary and nutritional services; speech therapy;audiology; and high‐tech care, such as intravenous therapy. 

621610  4

Child  Day  Care  Services ‐ Establishments primarily engaged inproviding day care of infants or children. Generally care for preschoolchildren, but may care for older children when they are not in school andmay also offer pre‐K educational programs. 

624410 4

Full - Service Restaurants (U.S. industry) ‐ Establishments primarilyengaged in providing food services to patrons who order and are servedwhile seated (i.e., waiter/waitress service) and pay after eating. Mayprovide this type of food service to patrons in combination with sellingalcoholic beverages, providing carryout services, or presenting live non‐theatrical entertainment. 

722511 4

Machine  Shops – Establishments primarily engaged in machining metaland plastic parts and parts of other composite materials on a job ororder basis. Generally machine shop jobs are low volume using machinetools, such as lathes (including computer numerically controlled);automatic screw machines; and machines for boring, grinding, and

milling. 

332710 19

Precision Turned  Product  Manufacturing ‐ Establishments known asprecision turned manufacturers primarily engaged in machiningprecision products of all materials on a job or order basis. Generallyprecision turned product jobs are large volume using machines, such asautomatic screw machines, rotary transfer machines, computernumerically controlled (CNC) lathes, or turning centers. 

332721 7

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Company Description (continued) 

Specific 

Industry 

Code # of  

Firms 

Electroplating, Plating, Polishing,  Anodizing, and  Coloring -

Establishments primarily engaged in electro‐plating, plating, anodizing,coloring, buffing, polishing, cleaning, and sandblasting metals and metalproducts for the trade. Included in this industry are establishments that perform these processes on other materials, such as plastics, in additionto metals. 

332813 6

 Aircraft  Parts and   Auxiliary  Equipment  Manufact uring ‐Establishments primarily engaged in (1) manufacturing aircraft parts orauxiliary equipment (except engines and aircraft fluid power sub‐assemblies) and/or (2) developing and making prototypes of aircraft parts and auxiliary equipment. Auxiliary equipment includes such itemsas crop dusting apparatus, armament racks, inflight refueling equipment,

and external fuel tanks 

336413 5

 Special  Die and  Tool, Die  Set,  Jig, and  Fixture Manufacturing ‐Establishments, known as tool and die shops, primarily engaged inmanufacturing special tools and fixtures, such as cutting dies and jigs 

336514  4

 Sign Manufacturing - Establishments primarily engaged inmanufacturing signs and related displays of all materials (except printing paper and paperboard signs, notices, displays). 

333514 4

Education and  Outreach Strategies 

The Labor Department and its partners have worked together to develop a comprehensive andsuccessful outreach campaign to educate and inform employers and jobseekers about theopportunities offered under the Step Up programs.

Soon after the Step Up program was approved, the agency created a website to help promotethe program. The site can easily be found on the homepage of the Labor Department’s site, aswell as that of the Office of Workforce Competitiveness. To promote the site in the best waypossible, the agency developed a stylized “button” on its website to highlight the program. Thisgraphic design element has been incorporated into all marketing products, including electronicnewsletters, media articles, fact sheets, flyers, and employer and jobseeker handouts that can

be customized by the regional Step Up coordinators.

The agency partners with employers, legislators and the Governor to hold media events toshowcase Step Up success stories with the goal of getting out the word via television,newspaper and radio coverage of these events. In many cases, the media events feature newly‐hired employees, as well as the employer – with both providing real‐life testimony regardinghow the program has helped create jobs.

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Soon after Step Up began, Governor Malloy held a press event in Bloomfield at Street Fleet Mechanics to help kick‐off the new program and celebrate the fact that 45 employers hadalready hired new employees under the program. State Sen. Eric Coleman and State Rep. DavidBaram, who both represent Bloomfield, were also at the event to recognize Street Fleet (the

company had hired several employees under Step Up and planning to expand) and to promotethe incentives available to employers and the opportunities for jobseekers.

This past November, the Governor held a press event at the Bridgeport CTWorks Career Centerto announce that the Step Up program had been expanded to include returning militarypersonnel. The new armed forces component, known as the Unemployed Armed ForcesMember Subsidized Training and Employment Program, has also been advertised with flyers,web banners, press releases, radio interviews, newspaper articles and through the agency’sOffice for Veterans’ Workforce Development.

Connecticut’s Senators and Representatives also held press events, at sites that included

Middletown, New Haven, North Branford, Norwalk and Watertown, to highlight the programand help inform their communities of the opportunities offered by Step Up. These events havebeen instrumental in getting out the word about this job creation progrms and the agencylooks forward to continuing this important partnership.

The agency played an important role in an employer seminar held in the fall of 2012 at theAnsonia Armory. The free event, which attracted more than 185 attendees, highlighted thebenefits of Step Up as well as related wage and tax incentives. The Greater Valley Step UpConference was hosted by Lt. Governor Nancy Wyman along with co‐hosts State Rep. Linda M.Gentile, State Sen. Joseph Crisco and the Valley’s State Delegation. Based on the success of theconference, additional employer events are scheduled for 2013.

The following is a partial listing of the successful outreach strategies and materials that havebeen planned and/or developed to market the Step Up program. (See  Attachments section  for  samples of   public education and  outreach materials). 

  Well‐visited website with employer and job seeker inquiry forms, fact sheets, regionalcoordinator contact information, media articles, press releases, and radio interviews:http://www.ctdol.state.ct.us/OWC/StepUp/StepUp.htm. The site averages more than800 visits per month

  Series of fact sheets and flyers – available in both print and electronic format 

  Promotional “business cards” designed to attract potential employers and jobseekers

 

Electronic newsletters to approx. 10,000 employers and state’s Chambers of Commerce  Mailed newsletter to the state’s approx. 95,000 employers

  Localized press events with area Legislators, Step Up employers and Step Up hires

  Regional employer informational seminars co‐hosted by State Legislators

  Outreach articles provided to United Way Infoline 211 and Legislators  Interviews with Legislators for local cable TV stations

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  Periodic press releases and outreach to media, resulting in interviews with local radioand TV stations, and articles in newspapers, business journals and trade publications

  Advertising banner and information displayed at job fairs, conferences, media events  Outreach and employer meetings by Workforce Investment Board Step Up Regional

Coordinators  Presence at job fairs, business events and seminars to promote Step Up, including

Business Expos, Society for Human Resource Managers, and the CT Business andIndustry Association

  Information session, sponsored by the International Brotherhood of Carpenters;included building trade representatives and industry contractors, allowed the agency todetail the Step Up program

  Advertisements in business journals and materials provided at employer events

  Social media outreach on Face book and Twitter

  Outreach via the CTWorks Career Centers and Office for Veterans’ WorkforceDevelopment to employers and jobseekers

The Labor Department and its partners will continue to actively promote the program and itsbenefits and plan to continuously improve upon the comprehensive outreach and educationcampaign that has been developed.

Conclusion 

As of January 14, 2013, approximately $10,104,000 million has been obligated through theStep Up program in support of the 1,102 participants hired. This has also allowed 377employers statewide to expand their business with the average employer reimbursement amounting to just over $11,000 per new employee.

The program continues to attract new employers, as well as those that have used Step Up forseveral new hires. Small businesses of 100 employees or fewer are real job creators inConnecticut, employing more than 60 percent of the state’s total workforce. The Step UpProgram supports the expansion and growth of small business in our state, and the creation of jobs for unemployed workers by offering wage subsidies and training grants that allowConnecticut to invest in its workforce and the local business community.

As additional employers participate in the program, the Labor Department and its workforcepartners will continue to place an emphasis on the creation of quality jobs, employerexpansion, and the strengthening of Connecticut’s economy.

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