STEP - Strategic Deployment throughout the IndustrySupply ChainA Perspective from DownunderNASA - JPL STEP Workshop - Jan 2001Martin Jones - mjones@ausdec.com.au www.ausdec.com.au

ef: DRM\AUSDEC\ausap_presentation.ppt

Two Projects

Automotive - AUSAP21 months (July 1998 - March 2000)

Defence - SPIDERFeasibility Study: 5 months (July - December 2000)Main Project: 21 months ( April 2001 - Dec 2002)

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SASIGSHOWCASE -99

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AUSAP

The Australian STEPAutomotive Project

The AUSAP project is designed to demonstrate to the local automotive industry that adopting the International Standard for the Exchange of Product Data (STEP) will result in a significant improvement in productivity, competitiveness and profitability ($$$).

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The Target MarketAustralia has 4 passenger OEMs: Ford, GM-Holden, DC-Mitsubishi and Toyota.These are supported by more than 300 component suppliers, about 30 of which have significant export contracts. These are to companies such as GM, Daimler Chrysler, BMW, Toyota, Hyundai and Maserati.5

A unique combination of OEMs, 1st and 2nd Tier suppliers joining together to help themselves lever the benefits of advances in data exchange through the adoption of STEP

What is AUSAP?21 month projectTotal Aus$1 Million85 separate transfers

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Project AimsDemonstrate that STEP "works" between the popular CAD/CAM systems in use in the Australian Automotive Industry as a transfer mechanism for 3D solid models.Communicate this widely to the industry, especially the smaller component manufacturers and tooling industry.Provide for an easy path for adopting STEP, through building and then making available a pool of experience in implementing STEP.Develop a register of STEP experienced contacts from within the industry. 7

Project Deliverables - 1Raise awareness of STEP by: Demonstrating the implementation on-site with real business partners as the trial participants, using real products.Documenting the experiences - high quality, full colour quarterly Information Circulars - 7 in total over a 21 month project period.Disseminating that experience to around 500 companies via: snailmail, email and a website, plusLive interaction between project participants, and some of the 95% of companies which were not actively involved, by conducting 2 series of Workshops - in Melbourne, Adelaide and Sydney. These had approx 150 attendees at each series.8

Project Deliverables - 2

Encourage uptake of STEP by:Involving CAD/CAM software developers and vendors, especially their local offices or agents.Developing and publishing a business case study.Creating an industry network of STEP experienced personnelProducing a 12 minute video, featuring the actual trial participants themselves. This is available as a VHS tape or CD-ROM (preferred method of delivery).

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AUSAP IndependentMarket Survey

Chart18

0.31

0.07

0.24

0.35

0.03

Implementation of STEP

Sheet1

Very aware37%

Reasonably aware42%

Vaguely aware16%

Not aware5%

Before July 199838%

After July 1998 as a result of this project54%

After July 1998 through another source8%

(% of the 95% who are aware of STEP)100%

Source of InformationSatisfaction rating

Other source21%3.2

Mates/peers/suppliers/customers37%2.7

Contact with AUSDEC7%2.6

CAD magazine article32%2.8

AUSDEC website32%3.2

AUSAP/AUSDEC Workshop/s56%4

AUSAP/AUSDEC Information Circulars53%3.6

Association Newsletter18%3.5

Satisfaction rating

Other source3.2

Mates/peers/suppliers/customers2.7

Contact with AUSDEC2.6

CAD magazine article2.8

AUSDEC website3.2

AUSAP/AUSDEC Workshop/s4

AUSAP/AUSDEC Information Circulars3.6

Association Newsletter3.5

Have already31%

This year7%

In the next three years24%

Not sure if it will be implemented35%

Never3%

100%

Sheet1

0.37

0.42

0.16

0.05

Awareness of STEP

Sheet2

0.38

0.54

0.08

Initial Awareness of STEP

Sheet3

0

0

0

0

0

0

0

0

Source of Information

Source of Information on STEP

0

0

0

0

0

0

0

0

Satisfaction rating

Satisfaction with Source of Information

0

0

0

0

0

Implementation of STEP

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Australian Automotive Network eXchangePilot trial - October 2000

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AANX Vision

To establish and govern a reliable and secure communications network capable of hosting applications of electronic commerce and business to business transactions for the entire Australian automotive industry1

(1) Constituency= Manufacturers, Importers, Suppliers, Dealers and other industry participants

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Global Connection

(Global ANX)

ANX

Australian ANX

(Pan-Pacific ANX?)

KNX?

European ANX

U.S.A./Canada/Mexico

Korean ANX

Japanese ANX

Project SPIDERSTEP in Defence EngineeringA Defence and Aerospace Data Exchange Study

SPIDERDemonstrating the benefits of digital data transfer of product data models and their associated descriptive data (PDM).tried and tested overseas by our competitorsan Australian Industry initiative to improve the industrys efficiency and competitivenessuse of AANX (Automotive) network for communications14

SPIDER ProjectSupported by 26 Australian CompaniesPrimes & sub-contractorsClients - Dept DefenceSoftware vendors and agentsFeasibility study aims to define which are their most critical areas of product data transfer, and for what application systems are STEP translators available.12

SPIDER-FS ForumsAim to specify the demonstrations and the companies which will undertake them.Public Forums in:Sydney 8 NovemberAdelaide 15 NovemberMelbourne 20 November

Total of 100 attendees

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Thank You - look forward to continuing cooperation