STEPSFNBE 0814 | ELG 30605 | Ms. CASSANDRA

WIJESURIA

RESEARCH REPORT

SHOES BUSINESS RESEARCH REPORT

GROUP MEMBERS AARON CHONG YU HO 0320270 ABDULLAH MAMODE 0319562 CHONG CHIN PIN 0319595 EE YUN SHAN 0319990 ESTHER CHUA 0321422 TAN CHIN YIN 0320080 TAN JINGWEI 0320137

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LINSIM TRADING, KLANG

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SINSENG SHOES ENTERPRISE,GEORGETOWN

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HISTORY OF SHOE TRADE

Sandals were the most common footwear in most early civilisations; however, a few early cultures had shoes. In Mesopotamia, types of soft shoes were worn by the mountain people who lived on the border of Iran. The soft shoe was made of wraparound leather, similar to a moccasin. As late as 1850 most shoes were made on absolutely straight lasts, there being no difference between the right and the left shoe.

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Jan Matzeliger born in 1852 and was an African American inventor best known for his shoe-lasting machine that mechanically shaped the upper portions of shoes. He found employment in a shoe factory and became interested in the possibilities of lasting shoes by machine. Working alone and at night for six months, he produced a model in wood and on March 20, 1883, received a patent. His invention won swift acceptance and within two years had largely supplanted hand methods in Lynn.

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His patent was subsequently bought by Sydney W. Winslow, who established the United Shoe Machine Company. The continued success of this business brought about a 50% reduction in the price of shoes across the nation, doubled wages, and improved working conditions for millions of people dependent on the shoe industry for their livelihood. He received several other patents for shoe-manufacturing machinery, including an improved model of his first lasting machine.

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With over 100 years of shoemaking history, Malaysia’s shoe industry has experienced tremendous growth in spite of stiff competition from neighbouring countries. The industry’s humble roots can be traced back to the early 1900s, and it was Penang that played an important role, becoming a hotspot for flourishing shoe businesses and thus heralding the remarkable development of the shoe-making industry from its beginnings to what it is today.

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It is also a great source of national pride that Dato’ Jimmy Choo, one of the world’s most famous shoe designers, is a Malaysian and an official Tourism ambassador for the nation. Last year’s festival included a gallery showcase of Choo’s works inspired by the Year of the Dragon, which drew the crowds. Other highlights from the 2012 event included a Rainforest Shoe House, a Wedding Shoe Wonderland, a Young Designer corner, as well as a foot health corner (complete with massages to pamper your feet!).

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BRIEF DESCRIPTION OF THE BUSINESSLINSIM TRADING & SINSENG SHOES ENTERPRISE

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36, Jalan Tiara 4, Bandar Baru Klang, 41150 Klang, Selangor.

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Madam Khoo(012-6010802)

Sons:Chun Lim & Choon Sim

The Founder ofLinSim Shoes

Trading

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The business was founded in early 20th century as a home business, and the shoes trading business was started in .

When were the business started?

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It has operated for years until today.

Brief history about the businessRESEARCH REPORT

8.30 a.m.~ 5.30 p.m.(OT 7p.m.) every day except for

national public holidays.

Number of branches

and employees

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Main products or servicesRESEARCH REPORT

Estimated current number of customers

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Their recent development The succession plan of this business will be pass to her two sons. For this moment, they will continue to work hard, manage well and to provide utmost good services to satisfy their customers.

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SINSENG SHOESENTERPRISE

Jalan Gurdwara 10300 P. Pinang

RESEARCH REPORT SINSENG SHOES ENTERPRISE

Business started at year 1946. Age of Business: 66 years. Organisation Chart: Boss and staffs(Family’s

Business) Working Days: Whole week except Sunday, open

even when public holiday. During New Year time, they will open after the first week.

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BRANCHES

It has a different name from the other two, it named ‘Flash Steps’.This shop is operating by Mr. Chee Wai.

It located at Magazine Road. It is managing by Mr. Chee Wai’s wife.

RESEARCH REPORT BRIEF HISTORY OF

SINSENG SHOES ENTERPRISE The founder, Mr. Chee Kim Seong

was came from Shanghai.

He and his family came to Pulau Pinang and they decide to start shoe business because the fashion that time influenced by the British’s culture.

After years, he retired and passed down his business to his sons, Chee Min and Chee Wai.

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The right person is Mr. Chee Min (the boss) and the person standing next to him is his brother, Mr. Chee Wai.

SPLIPPERS

Services and Products

DANCING SHOES

SPORT SHOES AND FORMAL SHOES

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ORTHOPAEDIC SHOES

SELF BRAND LOGO AND WORDS ‘SESTINI’

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ACHIEVEMENTRESEARCH REPORT

The oldest shoes in the shop, made by Boss at year 1974.

COMPARATIVE ANALYSIS OF COMPETITIVE TRAITS

LINSIM TRADING & SINSENG SHOES ENTERPRISE

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LINSIM TRADING Located in Klang, Selangor which is a

popular tourist destination. It encounters several competition with

many other shops. Tourists flock into this city from all

comers of the world. Perfect competition occurs to each

other and customers have a variety of choices to choose from the market.

To emulate with other shops, each shoes shop offered or have promotions with a lower price possible.

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Competitors Ka-Lee Shoes Shop Bata Shoes Shop Two Lips Shoe Shop

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KA-LEE SHOES SHOP Located at Jalan Taiping,

Selangor. A lots of customers that from the

nearby residents. Although it is a small shop, it has

his own frequent customers. Price of shoes is quite cheap.

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BATA SHOES SHOP One of the famous shoes

shop in Malaysia. Produce a good quality shoes

from the proprietary factory. The customers always be

attracted because of its famous.

Shoes that buy from Bata can be wear for a long time.

The shoes are comfortable to wear.

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TWO LIPS SHOES SHOP

A big shop. New-fashion design

shoes. Variety types of new

shoe can be seen. Prices is not too

expensive as well. Very attractive to

customers especially the female customers.

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Strategies Employed By Linsim Trading to compete with competitors

Have a good service. Promotion carry on often. Cheap in price . The frequent guests can have a discount

of 20%.

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Located in Georgetown, Penang which is a popular tourist destination.

Many businesses realized the opportunity to earn profit in this area due to high demand for shoes shops.

It encounters several competition with many other shops.

To emulate with other shops, each shoes shop offered or have promotions with a lower price possible.

Located at a good place that can attract the eyes of tourists.

Numerous of frequent guest consume .

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COMPETITORS Hong Kong Shoe Store Nyonya Beaded Shoes Shop shoes shop in 1st Avenue Mall

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HONG KONG SHOE STORE

Located at Kimberly Street of Georgetown, Penang.

A prosperity street making it very noticeable by tourist as a potential business place.

Seem old. Sold many different type of

beautiful shoes. The prices of shoes are cheap.

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Nyonya Beaded Shoes Shop Selling Nyonya beaded shoes for

40 years. Shopkeeper designing, cutting,

sewing and stringing together. Popular in local. Although the prices of the shoes

are quite expensive around RM450 – RM1200, but the manual work shoe attracted alots of costumers visit and consume.

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Shoes shop in 1st Avenue

The strongest competitor. Located in the shopping

centre so there are many customer patronize.

New fashion and variety type.

Attract the customer to buy.

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Strategies Employed By SinSeng shoes enterprise to compete with competitors

A buy 1 free 1 promotion will carry on every year. No GST in all shoes. The worker always have a warm-welcome to the

customers and have a nice service which is patient to descript the characteristic of the shoes to costumers and help them to test the shoes before buying.

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COMPARE & CONTRASTRESEARCH REPORT LINSIM TRADING & SINSENG SHOES

ENTERPRISE

SIMILARITIES

BOTH SIDES ARE NOT AFFECTED BY GST BUSINESS ARE RUN BY FAMILY MEMBERS

BOTH BUSINESS ARE IN A MONOPOLISTIC COMPETITIVE STATE SHOE DESIGNS ARE MODERN CONTEMPORARY DESIGNS

NAMED AFTER THE FAMILY MEMBERS NAMES

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LINSIM TRADING STARTED IN 1999 WORKING ON THE WHOLE WEEK SELL MEN SHOES, SLIPPERS AND

CHILDREN SHOES

RESEARCH REPORT DIFFERENCES

SINSENG SHOES STARTED IN 1946 HAS 2 BRANCHES WORKING ON THE WHOLE WEEK

EXCEPT SUNDAY SELL BRANDED SHOES, SLIPPERS,

TAILORED SHOES AND CUSTOM MADE DANCING SHOES

CLOSE TO SHOPPING MALLS WHERE LOTS OF TOURIST BY PASSES THE AREA

CONCLUSION OF ANALYSISRESEARCH

REPORT

RECOMMENDATIONLINSIM TRADING & SINSENG SHOES ENTERPRISE

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LINSIM TRADING Secure staff’s performance – by install security system(CCTV). Change rate of salary of workers in factory– Change the

system of payment of salary to payment by daily rate instead of payment on unit of shoes that have done a day.

Set employee’s reward program. Salary of staff based on commission Punishment when someone break the rules. Make all employees accountable for their goals and their

assignments.  Ensure that you follow up with them about progress at

various stages. Encourage, reward, motivate and recognize all jobs well done. Set realistic and achievable targets for the workers. Communicate with customers

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SINSENG SHOES ENTERPRISE

Set customer’s reward program Online advertising

Accept credit card Online services Organizing fashion event

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THANK YOU!FNBE 0814 | ELG 30605 | Ms. CASSANDRA

WIJESURIA

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