step out of the comfortzone to re-imagine the museum experience
TRANSCRIPT
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Museum Next, Melbourne 2017 Kajsa Hartig, Senior Advisor, Department of Digital Interaction, Nordic Museum, Stockholm, Sweden
Stepping out of the comfort zone to re-imagine the museum experience
Photo: Karolina Kristensson, Nordiska museet
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Internet Archive, Flickr Commons: Image from page 108 of "Expédition antarctique française (1903-1905) : commandée par le dr. Jean Charcot" (1908), PD.
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Internet Archive, Flickr Commons: Image from page 108 of "Expédition antarctique française (1903-1905) : commandée par le dr. Jean Charcot" (1908), PD.
Uncertainty
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Co-creationDialogue
Participation
ListeningLetting go of control
Inclusion
Impact Relevance
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Photo: Funk Dooby, Flickr, CC-BY.
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Photo: DVIDSHUB, Flickr, CC-BY
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#SWEDIPSweden Digital Identities Progamme
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Photo: Bertil Wreting, Nordiska museet.
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Counting lamps• Short pilot• 48 hours• 10 days prep• Limited scope
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1000 lamps!Approximately 30 per household
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Posts, reach, engagement, contributions
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Cosplay <3 supernatural beings
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Cosplay
#nordiclight
Stories
Museum collections
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Photo: 51% Studios Architecture, Flickr, CC-BY-SA.
A moment of uncertainty…
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Increased website traffic from people age 25–34 with 60 %Compared to same period in 2015
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Kelly, Rickard and ElinThree skilledcosplayers, eagerto create the moststunning costumes
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@colbellocosplay
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Digital first!And then…
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• Discovery• Ideation• Pilot testing• Evaluation
Pilot 1
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• Discovery• Ideation• Pilot testing• Evaluation
• Discovery• Ideation• Collaboration• Campaigning• Evaluation
Pilot 1
Pilot 2
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Photo: Christina Schmidt, Flickr, CC-BY.
From A to Z
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”…this cyclical process seems to be on steroids. We venture into an unknown space, tackle a new challenge, get comfortable, and then start all over with some new unknown. For many of us, that’s why we do this: constant challenge is what we thrive on.”http://simplymeasured.com/blog/digital-is-going-dark-only-early-adopters-will-thrive-in-2017/#sm.0000plhfg3x89cwvwjw1c8959ujpj
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Photo: Zach Marshall, Flickr, CC-BY-SA.
Step outside your comfort zone – together!
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Photo: Tore Johnsson/Nordiska museet
People in the Arctic – in the light of Climate Change
And now…
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Thank you!
@nordiskamuseet
Follow the Nordic Museum / Nordiska museet on Instagram
Kajsa HartigTwitter: @kajsahartig