step annual conference 2017 - tony kenmuir, central taxis - disruption or decline: what's next...
TRANSCRIPT
Tony Kenmuir CMILT -Chairman, Central Taxis-Chairman, Chartered Institute of Logistics & Transport, Scotland-Committee Member, Scottish Taxi Federation-Committee Member, European Radio Taxi Association-Member, The Worshipful Company of Hackney Carriage Drivers-Board Member, SustransAdvisory Board
• Central Taxis – Central Cars – Comcab Edinburgh• 500 Taxis• 50 Cars• 1200 Drivers• 70 Staff• 50,000 Rides Weekly• 2.6M journeys - 4M Passengers Annually• £30M Pre-booked Turnover + “Rank & Hail”
Edinburghfacing
massivechallenges
aroundmobility
TrafficspeedsinEdinburgharenowverysimilartotraffic speeds from over 100 years ago when horse and carts were
the main form of transport: speed in
Edinburghhas plummeted to
below 7.0mph
30% of commuters in Edinburgh
still use private-cars, 70% of
them with driver only onboard
Source: Morgan Stanley Research
The same app that connects Gett customers to black cabs will soon enable them to ‘Gett’ other things they need -from beauty and home services to dry cleaning and food & drink - all with the same promise of high quality service.
10 TrillionMilesGlobalmilestravelledannuallybyprivatecars
$1 Cost perMileGlobalaveragecostpermiletravelled
=
$10TrillionPersonal annual transportationmarket globally
$A $10 trillion annual
market. Tectonic shifts on a globalscale
Source: Morgan Stanley Research
2009 2015
6M+
2016
30M+
2025
50%
Rides perday
On-demandtransportation is growing
5X foldannually in 2025 half of all driven miles will be on-demand “as aservice”
Source: Morgan Stanley Research
Wherearewe?
Data-drivenpricing
Demandforecasting and increased utilization
TaxisharingIntegrationwithother meansoftransport
Supplementing low-density publictransport
Offer on-demand, predictivetransport servicetothewider public
… and morefuturisticways ofmoving…
Optimizing ExistingSupplyBy optimizing the use of blackcabs we can ensure the existing city
infrastructure is as efficient as possible as opposed to
disrupting & replacing it. The most qualified drivers in the World, all cabs have wheelchair access, 5 or 6 seats: supporting the
mobility needs of everybody
Technology &DataCutting edge technology & data analysis ensures cabs are highly
utilised and passengers experience hassle-free service. New products in the taxi-sharing space, allow for capacitymaximization
at a low pricepoint
OperationalExcellence24/7customerserviceensuresall passengersand drivers in need
caninstantly get support, enablerfor new technologiesadoption
bylesstech-savvy andmobile users
SustainableDisruption
"Enhance the lives of many, creatinga sustainable future for our cities through disruptive technology"
8
Confidential
Quick:• 30% faster than any other vehicle in town• Pick-upinlessthan5minutes
Safe and accessible all the time:• >3,500 licensed drivers, serving the public and private sector, tourists and general public
• All cabs fully accessible for wheelchair users and other special needs
Affordable thanks to newtechnology:• Innovative pricing mechanisms (quote fare in advance) and innovative routing algorithms
attract more and more customers and improve weekly earnings ofdrivers• A perfect vehicle for taxi-sharing solutions: easy access, 5 seats or more, use of buslanes
Gettinggreen:• With the introduction of the new TX 2017/18, aiming to become one of the
greenestfleets in theworld