step annual conference 2017 - stuart douglas, paths for all - delivering sustainable travel...
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Copyright © 2017 Paths for All
Delivering sustainable travel
behaviour change- lessons from
Scotland’s Smarter Choices Smarter
Places Programme
Stuart Douglas SCSP Manager
Copyright © 2017 Paths for All
Background
Three case studies:
– Midlothian
– Moray
– Dumfries & Galloway
Looking forward
Paths For All
Copyright © 2017 Paths for All
SCSP
outcomes
Changes in knowledge, attitudes and beliefs towards
sustainable travel choices
Increased walking and cycling modal share for short local
journeys
An increase in other sustainable travel choices for longer
journeys, i.e. public transport and car share
Reduced car use for short local journeys
Reduced driver only journeys
Building an evidence base for interventions
Smarter Choices,
Smarter Places
2016/17
THE FUNDING:
£9.8m Total spent on
‘smarter measures’
£4.7m Grant Fund
£5.1m Match Funding
184Active &
sustainable travel
initiatives across
Scotland
SMARTER CHOICES, SMARTER PLACES PROJECTS
• Public awareness events
• Personal travel planning
• Signage & mapping
• Car clubs
• and lots more
• School travel campaigns
• Workplace travel campaigns
SUPPORTS OVER
Branding & Marketing Campaign
Signage & mapping
Car club, car-share
School-based activities
Community engagement
Public transport support
Challenges
Change
Political commitment
Executive commitment
Capability
Baseline data
Out and
About
Eskbank
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0%
Car sharing
Car (driver,alone)
Bus
Cycling
Walking
Travel from home to the station
2017
2016
Newtongrange
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0%
Car sharing
Car (driver,alone)
Bus
Cycling
Walking
Travel from home to the station
2017
2016
Gorebridge
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0%
Car sharing
Car (driver,alone)
Bus
Cycling
Walking
Travel from home to the station
2017
2016
123 ROUTES
Greenyards Primary
2016 2017
Walk 42% 49%
Cycle 13% 10%
Scooter 10% 5%
Park & Stride 14% 20%
Total Active Travel 79% 84%
123 ROUTES
New Elgin Primary
2016 2017
Walk 51% 64%
Cycle 5% 4%
Scooter 4% 2%
Park & Stride 8% 20%
Total Active Travel 68% 91%
Beat the Street
Gender
Age
Deprivation
Beat the
Street
2015
Annan
56% said they travelled less by car
90% said they walked more
Dalbeattie
54% said they travelled less by car
91% said they walked more
Beat the
Street
2016Stranraer
Proportion of people walking 15 minutes or
more for 5 to 7 days increased from 58% to
69%
Number of people travelling by car for 15
minutes or less decreased by 10%
People refraining from using public transport
increased from 79% to 89%
Looking
Forward
Focus on distinct communities
Clear logic map for interventions
Partnership working is effective
It takes longer than you think
Its about people
