step 3 – marketing strategy copyright 2009 r.d. becker & j.p englund 1
TRANSCRIPT
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Step 3 – Marketing StrategyStep 3 – Marketing Strategy
Copyright 2009 R.D. Becker & J.P Englund
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The Three Primary Job Search The Three Primary Job Search StrategiesStrategies
1. 3-5% chance for success1. 3-5% chance for success 2. 5-10% chance for success2. 5-10% chance for success 3. 80% chance for success3. 80% chance for success
But what are they?But what are they?
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Is Networking easy?Is Networking easy?
What makes it so difficult?What makes it so difficult?
We don’t know the right persons to We don’t know the right persons to network withnetwork with
We don’t know what to sayWe don’t know what to say
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Who are the “right” people?Who are the “right” people?
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The Wooddale Yahoo Group
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But what do I say?But what do I say?
The Network Appointment The Network Appointment Request (Step 2,Column Request (Step 2,Column 2)2)
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The Network MeetingThe Network Meeting
The Networking Handout, The Networking Handout, (Step 2 Column 2)(Step 2 Column 2)
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We need to set a networking goal for We need to set a networking goal for ourselvesourselves::
Five (5) Face-to-face interviews per Five (5) Face-to-face interviews per weekweek
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Step 3- Marketing Strategy
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What do we mean by Networking Levels?YOU
1 1 1 1 1
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3
2
3
4
3
4
25 5
6 6
7 7
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Step 3- Marketing StrategyStep 3- Marketing Strategy
Copyright 2009 R.D. Becker & J.P Englund
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What about the Computer/InternetWhat about the Computer/Internet
• Indeed.com
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Indeed.comIndeed.com
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Two QuestionsTwo Questions
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1. After hitting “Send” what do I do next immediately?
2. Where did it go?
Employers are faced with a huge problem• Extraordinary numbers of resumes applications• Reduced HR staff• Strategy of contracting out services
What is causing this problem and what is our strategy to overcome it?
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Step Step 3-3- Marketing Marketing StrategyStrategy
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How are current economic How are current economic conditions affecting our job conditions affecting our job
strategy?strategy?1. Unemployment
statistics2. Passion for
Productivity3. A Global Economy
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Current Unemployment ratesCurrent Unemployment rates
Implications of unemployment ratesImplications of unemployment rates– Volumes of applicationsVolumes of applications
Blue Cross/Blue Shield = 240 per job openingBlue Cross/Blue Shield = 240 per job opening Supervalue – 400 per job openingSupervalue – 400 per job opening United Health Care = 900 on Monster per 15 United Health Care = 900 on Monster per 15
minutesminutes
– Employer responses to the volumeEmployer responses to the volume Contracting out resume reviewsContracting out resume reviews
Understanding Market Conditions