stelrad radiators sap cloud for customer project
TRANSCRIPT
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Stelrad UKCloud For Customer Project
Michael Johnson – Business Analyst.
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Stelrad RadiatorsCompany Overview
• Stelrad is the UK’s number 1 radiator brand offering the widest range of steel panel, designer & towel rails in the country.
• Manufactured high quality, steel radiators since 1936• Utilise state of the art manufacturing, warehousing and distribution solutions to enable us
to offer high quality products and service.
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Stelrad UKC4C Project Outline
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Project Justification
• Stelrad UK identified the Business had a significant opportunity to increase the effectiveness of its sales organization and gain significant competitive advantage.
• New, dedicated sales teams delivering Stelrad brand and premium product upsell messages would be unique amongst radiator competitors
• Target increase of 23000 customer contacts - expected to increase sales significantly
• A new mobile CRM platform with improved usability and functionality was a key part of enabling this new sales structure to function effectively.
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Project Summary
• Following company presentations and demo sessions we partnered with Gauri for our C4C project.
• Proved to be a great choice as they have expert knowledge and supported us every step of the way.
• Gauri delivered an initial live system in only 9 weeks
• Stelrad opted to deploy latest responsive UI version to all users.• One of the 1st companies to choose a full responsive UI deployment• Worked together with Gauri & SAP contacts to resolve initial system issues and
overcome challenges• Good support received from both companies
• Solution well received by users and exec alike.
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Initial Project Requirement
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Stelrad UKC4C Additional Functionality Deployed
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• Home screen improvements – including KPI & Report tiles.
Additional Functionality Added.
Brand Specialist ScreenManager Screen
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• Customer Visit frequencies created based on Sales Out figures and Visit Planner functionality activated to aid visit planning
Additional Functionality Added.
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• Visit duration calculator to enable more accurate Visit reporting.• Standard event = 1 aggregated visit• Half day event = 3 aggregated visits• Full day event = 6 aggregated visits
Additional Functionality Added.
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• Mandatory tasks added to visits to try and enforce specific actions.• E.g. “Check Stock Profile & Marketing Attributes” (added to every Merchant visit).
• The Brand Specialist has to set this task to complete before they can check out of the visit. It serves as a reminder to perform the action and also as confirmation that they have done as requested.
Additional Functionality Added.
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• Brand and Model Stocked fields added for more accurate analysis.
• New Team Responsible field added to allow employees to only see relevant accounts.
Additional Functionality Added.
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• Branch Sales Out Reporting – more advanced than originally requested.
Additional Functionality Added.
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• Marketing emails via email template directly from C4C.
Additional Functionality Added.
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• Dashboards for easy access to reports.
Additional Functionality Added.
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Stelrad UKC4C – Future developments
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• Brand Specialists• Reporting• Visit surveys• Separate home screens for Brand Specialist manager and Telemarketing manager (new business
roles)
• Telemarketing• Target groups• Automated creation of reoccurring customer telephone call activities• Response options for campaigns• Phone call surveys
Future Improvements
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• Customer management.• Activity management (Visit planning).• Tasks.• Leads and Opportunities.• Contracts• Sales Target Planning/Forecasting.• Reporting & KPI’s.
Spec Sales Project: Potential Scope
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Stelrad UKThank you for listening – Any Questions?
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• Contact details• Email - [email protected]• LinkedIn – search Michael Johnson Stelrad (in LinkedIn or Google)
Contact Details