1. 1. Packaging Agent Alice THE 2015 EDITION Stefano Sandri - Marketing Manager
2. 2. Founded in 2009 Mobile-first game developer located in Berlin 300 employees from more than 42 nations 5 hit games in 5 year Strong release pipeline across multiple genres Recently opened an office in Tokyo, further focus on Asia 2 Wooga at a glance
3. 3. LAUNCHED February 26
4. 4. Optimised for iPhone and iPad
5. 5. More space, more art.
6. 6. Source: AppAnnie 2013 2014 TOP 10 GROSSING APPS - iOS 2015
7. 7. 8+ Apps 5-7 Apps 4 Apps 3 Apps 2 Apps 1 App MOST USERS DOWNLOAD ZERO NEW APPS PER MONTH 64.5% Zero Apps 35.5% 1+ Apps Source: comScore
8. 8. COST PER LOYAL USER ACQUISTION IS INCREASING Trend Source: Fiksu, PocketGamer.biz $2.50 $2.00 $1.50 $1.00 $0.50 $- 1/12 10/144/12 4/12 10/12 1/13 4/13 7/13 10/13 1/14 4/14 7/14
9. 9. d TIME EXCITEMENT LAUNCH
10. 10. PACKAGING
11. 11. Soap Opera Mystery Crime
12. 12. TRAILERS & APP PREVIEWS BEHIND THE SCENES VIDEO PRODUCTION
13. 13. CREATE A BRAND
14. 14. PACKAGING TEASING
15. 15. REVEALING THE GAME PIECE BY PIECE
16. 16. A SMALL BUT ENGAGED COMMUNITY
17. 17. PACKAGING TEASING BUZZ
18. 18. 124k 161k 5 WEEKS BEFORE LAUNCH FANS VIEWS
19. 19. PACKAGING TEASING BUZZ LAUNCH
20. 20. SUSTAIN INTEREST Trailers Behind the scenes videos Exclusive Events Cross-LinkingInterviews Public Talks
21. 21. Broad PR campaign t arget ing press & gaming indust ry Unique Agent Alice escape event for partners & press in London at launch GDCtalk on our experience in the Hidden Object genre Insights on making the game with a 3 part series of special behind the scenes footage Press interviews and outreach to gaming and lifestyle media
22. 22. NUMBERS CREATIVITY
23. 23. PACKAGING AGENT ALICE
24. 24. Stefano Sandri Marketing Manager stefano.sandri@wooga.com Repeatedly creating hits.