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Steering Committee Meeting KICK-OFF MEETING | JUNE 11,2019

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Page 1: Steering Committee Meeting - Becoming Deerfield...Steering Committee Meetings 3. Policy Exploration Workshop 4. Open House Communications Strategy Making the process a household word…

Steering Committee MeetingKICK-OFF MEETING | JUNE 11,2019

Page 2: Steering Committee Meeting - Becoming Deerfield...Steering Committee Meetings 3. Policy Exploration Workshop 4. Open House Communications Strategy Making the process a household word…

Agenda

Welcome! Introductions

Process Overview• Schedule &

Deliverables• Outreach

Project Identity Big Ideas Activity

Page 3: Steering Committee Meeting - Becoming Deerfield...Steering Committee Meetings 3. Policy Exploration Workshop 4. Open House Communications Strategy Making the process a household word…

Introductions

STAFF CONSULTANTS STEERING COMMITTEE

Page 4: Steering Committee Meeting - Becoming Deerfield...Steering Committee Meetings 3. Policy Exploration Workshop 4. Open House Communications Strategy Making the process a household word…

What is a Comprehensive Plan

Vision

Goals & Objectives

Physical Plan/Development

Implementation/Action Work Plan

Long-range statement of a community’s vision for the future

Strategic guidance for decision making for development, preservation, and the provision of services and public facilities.

A formal policy document that is adopted by the Township Trustees, but is implemented through zoning regulations, and other ordinances, laws, and actions of the Township.

Presenter
Presentation Notes
What is a comprehensive plan? A comprehensive plan is a long-range statement of a community’s vision for the future. It provides guidance for decision making related to development, preservation, and the provision of services and public facilities. It is a formal policy document that is adopted by the village but is implemented through zoning regulations, and other ordinances, laws, and actions of the village.
Page 5: Steering Committee Meeting - Becoming Deerfield...Steering Committee Meetings 3. Policy Exploration Workshop 4. Open House Communications Strategy Making the process a household word…

What is a Comprehensive Plan

Community Character and

Design

Economic Development

Redevelopment and

Reinvestment

Historic Preservation

Natural Resource

Preservation

Recreation and Parks Housing

Community Facilities and

Services

Page 6: Steering Committee Meeting - Becoming Deerfield...Steering Committee Meetings 3. Policy Exploration Workshop 4. Open House Communications Strategy Making the process a household word…

Why are we doing this now? Review every 5-years

Improved Transparency

Shifting Trends

Address Current Needs

Strategic Guidance

Presenter
Presentation Notes
2008, 2014, 2019 it is good timing
Page 7: Steering Committee Meeting - Becoming Deerfield...Steering Committee Meetings 3. Policy Exploration Workshop 4. Open House Communications Strategy Making the process a household word…

Process Overview

Process & SchedulePhases

Milestones

Deliverables

Public OutreachCommunications

Publicity

Events

Activites

Page 8: Steering Committee Meeting - Becoming Deerfield...Steering Committee Meetings 3. Policy Exploration Workshop 4. Open House Communications Strategy Making the process a household word…

Process and Work Schedule

Page 9: Steering Committee Meeting - Becoming Deerfield...Steering Committee Meetings 3. Policy Exploration Workshop 4. Open House Communications Strategy Making the process a household word…

Future Meetings

2-August 20, 2019 (Most flexible, could be 1-2 weeks earlier if necessary to get a better date)

3-September 17, 2019

4-October 29, 2019

5-December 10, 2019

6-January 21, 2020

7-February 18, 2020

Page 10: Steering Committee Meeting - Becoming Deerfield...Steering Committee Meetings 3. Policy Exploration Workshop 4. Open House Communications Strategy Making the process a household word…

OutreachDEVELOPING AN IDENTIT Y AND SPREADING THE WORD

Page 11: Steering Committee Meeting - Becoming Deerfield...Steering Committee Meetings 3. Policy Exploration Workshop 4. Open House Communications Strategy Making the process a household word…

EngagementAnybody who cares about the future of Deerfield Township should have a choice to participate.

The Public Outreach and Communication Plan will guide us.

Please share your thoughts anytime!

Page 12: Steering Committee Meeting - Becoming Deerfield...Steering Committee Meetings 3. Policy Exploration Workshop 4. Open House Communications Strategy Making the process a household word…

Public Engagement1. Stakeholder, Zoning Commission,

Township Trustees Meetings

2. Steering Committee Meetings

3. Policy Exploration Workshop

4. Open House

Page 13: Steering Committee Meeting - Becoming Deerfield...Steering Committee Meetings 3. Policy Exploration Workshop 4. Open House Communications Strategy Making the process a household word…

Communications Strategy Making the process a household word…

Project identity (name and logo)

Communication Messages

Website

Other Tactics (print, advertising, mailers, email, social media, etc.)

INSERT BECOMING DEERFIELD LOGO HERE

Presenter
Presentation Notes
Print (flyers, newspaper ads, billboards) Letters to the editor Direct mail Email Online social media and project website Other (utility bill inserts)
Page 14: Steering Committee Meeting - Becoming Deerfield...Steering Committee Meetings 3. Policy Exploration Workshop 4. Open House Communications Strategy Making the process a household word…

Communication and OutreachWord-of-mouth is the most effective way to bring people into the process (personal asks)

Civic

Demographic

Geographic

Page 15: Steering Committee Meeting - Becoming Deerfield...Steering Committee Meetings 3. Policy Exploration Workshop 4. Open House Communications Strategy Making the process a household word…

Policy Exploration WorkshopGathering “big picture” ideas

• Brief presentation

• Small group work

• Follow-up survey

• Documentation and analysis

Page 16: Steering Committee Meeting - Becoming Deerfield...Steering Committee Meetings 3. Policy Exploration Workshop 4. Open House Communications Strategy Making the process a household word…

Discussion Questions

What are the key messages we can use to get people involved?

How should we conduct our outreach?

Page 17: Steering Committee Meeting - Becoming Deerfield...Steering Committee Meetings 3. Policy Exploration Workshop 4. Open House Communications Strategy Making the process a household word…

Thank You! COMMENTS AND QUESTIONS?

Page 18: Steering Committee Meeting - Becoming Deerfield...Steering Committee Meetings 3. Policy Exploration Workshop 4. Open House Communications Strategy Making the process a household word…

Big Ideas ActivityIDENTIFYING THE OPPORTUNITIES AND CHALLENGES FOR DEERFIELD TOWNSHIP

Page 19: Steering Committee Meeting - Becoming Deerfield...Steering Committee Meetings 3. Policy Exploration Workshop 4. Open House Communications Strategy Making the process a household word…

Strengths/Opportunities

Big Idea Instructions

Write down your ideas about strengths or assets the community has that we can build on for the future.

Threats/WeaknessesWrite down what you feel are the top threats or weaknesses you see to the future of life in the township as a whole.

This can be anything you see as a ◦ threat that the township has little ability to

influence or control, or ◦ more internal things that the township can

work to improve

Page 20: Steering Committee Meeting - Becoming Deerfield...Steering Committee Meetings 3. Policy Exploration Workshop 4. Open House Communications Strategy Making the process a household word…

Next StepsPublish the online survey and activities◦ Vision and Values Survey◦ Places to Preserve and Change Mapping

Develop and launch branded materials◦ Project website◦ Print collateral

Prepare for our next meeting◦ Discuss Key Issues ◦ Review online Activity Results