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*available as .ppt or .key at http://resources.fosbury.co/steal-this-ibeacon-presentation At Fosbury, we’ve pitched the value of beacons to thousands of businesses. While our presentations for each client are customized to fit their needs, the fundamentals we use to educate customers about the beacon industry remains largely the same. Many times, these clients still need to”sell” iBeacons into their organization or to present it to their clients or partners. To do so, they have to create decks from scratch, or ask us for Fosbury branded presentations to spend hours editing. We’ve made it easy. You can now download a presentation template to add your own logo & company colors with all the important content already filled in. We cover all the beacon basics, with charts and statistics to convince your customers or colleagues to save you time and effort. We encourage you to steal this presentation and use it, never mention us, just don't forget us when you start doing your iBeacon implementation :). Cheers, Fill out the form to gain to access to the download link, and if you have any questions, email us at [email protected].

TRANSCRIPT

Page 1: Steal this iBeacon presentation

(Your Name) presentation on iBeaconsThis presentation was legally stolen from Fosbury

Change to !company colors

Your logo here

Page 2: Steal this iBeacon presentation

1. What are iBeacons? !

2. How do they work?

3. Why are they important?

4. Do they work on every device?

5. Who’s using them

6. Industry statistics

7. Bonus

Page 3: Steal this iBeacon presentation

Beacons are small devices that broadcast a BluetoothSmart radio signal to trigger alerts or messages on consumers phones. You could see them as the next version of GPS. !

Instead of using satellites to triangulate your position in the world as GPS does, beacons transmit a low energy signal from a device with a radius of 50-100 meters to provide unprecedented location services that can accurately measure positioning down to inches.

Page 4: Steal this iBeacon presentation

1. What are iBeacons?

2. How do they work?!

3. Why are they important?

4. Do they work on every device?

5. Who’s using them

6. Industry statistics

7. Bonus

Page 5: Steal this iBeacon presentation

Almost all of the logic behind a beacon deployment is through the supporting software

on the devices (e.g. beacon aware apps on smartphones).

Page 6: Steal this iBeacon presentation

The distance between transmitting beacon and receiving device can be approximated into 3

distinct ranges: !

Immediate: Within a few centimeters Near: Within a couple of meters

Far: Greater than 10 meters away

Page 7: Steal this iBeacon presentation

The only role of the beacon is to notify the smartphone of its existence at the physical

location. Beacons come in a lot of shapes forms and sizes.

Page 8: Steal this iBeacon presentation

1. What are iBeacons?

2. How do they work?

3. Why are they important? !

4. Do they work on every device?

5. Who’s using them

6. Industry statistics

7. Bonus

Page 9: Steal this iBeacon presentation

iBeacons represent something in the world, rather than somewhere, giving you greater

flexibility and control.

Page 10: Steal this iBeacon presentation

They give context to a physical space.

Page 11: Steal this iBeacon presentation

1. What are iBeacons?

2. How do they work?

3. Why are they important?

4. Do they work on every device?!

5. Who’s using them

6. Industry statistics

7. Bonus

Page 12: Steal this iBeacon presentation

Beacons work with both Android and iOS. They were initially introduced in iOS7 and are

compatible with every Android version > 4.3 !

This puts beacon functionality in 300 million + devices!

Page 13: Steal this iBeacon presentation

1. What are iBeacons?

2. How do they work?

3. Why are they important?

4. Do they work on every device?

5. Who’s using them!

6. Industry statistics

7. Bonus

Page 14: Steal this iBeacon presentation

American Airlines Major League Baseball Nivea Marriott Coca Cola Tesco Virgin Airlines Hammerson Walgreens

Levi's Orlando Magic Duane Reade Philips Apple Oscar Mayer And then some..

Page 15: Steal this iBeacon presentation

1. What are iBeacons?

2. How do they work?

3. Why are they important?

4. Do they work on every device?

5. Who’s using them

6. Industry statistics!

7. Bonus

Page 16: Steal this iBeacon presentation

There will be about 4.5 million active beacons overall by year end 2018, with 3.5 million of

these in use by retailers.

Source: BI Intelligence Estimates

Page 17: Steal this iBeacon presentation

Half of the top 100 retailers in the U.S. are testing beacons this year, and we expect them to have this new technology installed in one-

third of their stores by the end of 2015.

Source: BI Intelligence Estimates

Page 18: Steal this iBeacon presentation

Beacons are compatible with about one-third of active smartphones globally and nearly all

iPhones.

Source: BI Intelligence Estimates

Page 19: Steal this iBeacon presentation

It makes sense for retailers to open up their beacons so that outside apps can use them to

send alerts and notifications to their users.

Source: BI Intelligence Estimates

Page 20: Steal this iBeacon presentation

Retailers will also be able to collect valuable consumer data thanks to beacons, but privacy

issues need to be considered.

YOUR

LOGO

HERE

Source: BI Intelligence Estimates

Page 21: Steal this iBeacon presentation

Only 3% of retailers are currently able to identify customers walking in store, but 72%

plan to do so within five years.

Source: BI Intelligence Estimates

Page 22: Steal this iBeacon presentation

Beacons can help retailers attract users to their apps, retain those users, and increase

engagement on those apps.

Source: BI Intelligence Estimates

Page 23: Steal this iBeacon presentation

Adoption of beacons led to 16.5 times more app usage in-store and 6.4 times increase in

app user retention.

Source: BI Intelligence Estimates

Page 24: Steal this iBeacon presentation

1. What are iBeacons?

2. How do they work?

3. Why are they important?

4. Do they work on every device?

5. Who’s using them

6. Industry statistics

7. Bonus (Because consultants love graphs)

Page 25: Steal this iBeacon presentation

Percent of US Retail Locations with Beacons (Top 100 retailers)

8%

92%

32%

68%

85%

15%

2014 2015 2016

Source: BI Intelligence Estimates

With

bea

cons

Page 26: Steal this iBeacon presentation

Global active smartphones compatible with Bluetooth Low Energy (May 2014)

90% (259 million)

288 million

iOS

24% 311 million)

1.3 billion

Android

Source: BI Intelligence Estimates

Page 27: Steal this iBeacon presentation

Mobile commerce initiatives to improve the customer experience in stores

(North America, March 2014)

28% 62%Use mobile marketing

16% 63%Collect real-time data from POS

3% 72%Identify customers walking in store

Have today Plan to in 5 years

Source: BI Intelligence Estimates

Page 28: Steal this iBeacon presentation

This company has it all figured outLet’s use them to do our iBeacon implementation (delete this if needed)