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Download this app to STEAL the best deals , discounted coupons and exciting daily deals across multiple cities in India.

Gain access to the world of best goods and services at an unbelievably low price with STEAL the DEAL coupons and deals .

Want to eat in a new restaurant that your friends recommended ? Weve got a deal for you . Want to watch IPL matches from VIP box ? YUP! Got that too!Want to get makeover? Oh definitely have that !Want to be fit ? Weve got a deal for you .

Its never been easy to find the best deals and coupons in town (by the way we double checked) ! We bring you the best offer on your favourite Restaurants , Lounges &Bars , Salons ,Spas , GYM etc at discount ranging between 50-97 % and we cover many cities in the country . .

So if you are looking for unbeatable deals and coupons in your city go ahead , give us a try and fulfill your dreams. Download the STEAL THE DEAL Android App and steal deals & coupons that you wouldnt have tried otherwise.

Marketing Positioning POINTS OF DIFFERENCE - New deals for everyday

- Best Deals of best hotels , restaurants , lounges & spas in the city - Targets people of all age . POINTS OF PARITYIts an app which will provide discount coupons . Discount coupons of restaurants , spas , salons , best online deal .

Its main competitors are Groupon and CouponDuniya

Its possible collaborators are

The main idea of the company is to provide deals and discount coupons for everything possible in the nation. So, we will target people of all age groups. From youngsters to old age people . People from all part of the country will experience greatness of this app. As people wishes to save more this app will enhance their savings as they can do things they wish for at much lower prices .

At first the company will make sure that each and every person in the country is aware of this app and knows what this app is all about and will focus on increasing number of users .

Now say YES everytime your beloved asks for an outing without caring too much about money .

PRODUCTThe product will provide deals which will save money for the people . It will be free of cost and there will be no premium version of the app . The product will be apt for all the people in the country of different age groups . People who wants unbeatable deals and coupons in in their cities go ahead give us a try and fulfill your dreams .

BRAND Slogan Save money. Live better

PRICINGThe cost for downloading the app is free .This app will make money by charging a marketing fee advertising and promoting their offers.And we will charge small amount of charge from the customers as well through our special deals .

INCENTIVES On each and every coupon we will credit 2% of the total price of the deal is less than Rs 2000 and if the amount of deal is more than Rs 2000 we will credit 5% of the total amount of the deal in their account . This will enable the users to get a free deal after a while according to the cash back credited in their account .

DISTRIBUTION The app will be available on Google play , App store and windows store

COMMUNICATIONInitially the app will reach out to public through marketing via collaborators and social media. As the reach of the product increases , it will be publicized by general word of mouth .

INFRASTRUCTURE The app would not require much infrastructure , except a small working space

PROCESSES

SCHEDULE

DISCLAIMER These slides were made by Anmol Singh Walia under the guidance of Prof. Sameer Mathur , IIM Lucknow .

Anmol Singh Walia Sameer Mathur