FAE ConferenceFAE ConferenceCase study : STB

1. STB?2. Market Status

2008 06

2. Market Status3. STB Trend4. IP STB (TV) Korea Service5. Introduction of “Case Study”

2008. 06.WIZnet

- AMT- Gaon Media- Hokmah- Handan

1 page

- Handan

1 Set Top Box1 Set Top Box1.Set Top Box1.Set Top Box- STB?

Set top Box is a device that connects to a television and an external source Set top Box is a device that connects to a television and an external source of signal from cable or satellite, and turns the signal into contents displayed on television screen

- Tyep of STB

Section Type

Quality - SD(Standard Definition), HD(High Definition)

Media - Cable, Satellite, DMB, IP(Internet Protocol)

Business- FTA(Free to Air)- CAS(Conditional Access System)- CAS(Conditional Access System)

Distribution - OPEN (20~30%) / CLOSE Market (70~80%)

Recording PVR(Personal Video Recording) Non PVR

2 page

Recording - PVR(Personal Video Recording), Non-PVR

- STB BlockSTB Block

Zoran

MCU ZR39160PQCG

WIZnet W5100

STB DVB-S Receiver

MCU Vender ZORAN (USA)

3 page

Cheertek NEC

MCU CT216B-LF

WIZnet W3150A+

STB DVB-S

MCU D61114GM

WIZnet W3100A

STB DVB-S

4 page

MCU Vender Cheertek (China) MCU Vender NEC(Japan)

2 Market Status2 Market Status

2006 2007 2008 2009 2010 CAGR('06-'10)

2.Market Status2.Market StatusSTB Market in World Wide unit:million

( )

Cable 23 (41.0%) 30 (43.6%) 39 (45.8%) 42 (44.6%) 45 (43.1%) 18.5%

Satellite 29 (51.8%) 32 (46.4%) 33 (39.5%) 34 (36.3%) 36 (34.0%) 5.3%

IP STB 4 ( 7.2%) 7 (10.0%) 12 (14.7%) 18 (19.2%) 24 (22.9%) 56.4%

TOTAL 56 ( 100%) 70 ( 100%) 85 ( 100%) 94 ( 100%) 105 ( 100%) 17.0%

12 43

18.10

24.03

100

120

38.6942.06

45.244.02

7.01

12.43

60

80

25 29 29.05 32.36 33.40 34.22 35.69

12.3516.74

22.98

30.44

21 79

0.92

2.53

20

40

5 page

25.2921.79

0

2004 2005 2006 2007 2008 2009 2010

디지털위성방송 디지털케이블 IPTV

Cable STB SatelliteSTBMotorolaThomsonSamsungEchoStar

ADB

6 page

STB Market in Korea (WIZnet 매출 현황)

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DECJAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

2006y (Actual) 20,637 25,474 23,893 12,853 31,604 19,180 10,756 21,707 18,639 462 6,783 20,606

2007y(Actual) 19,359 90,432 52,874 31,885 24,880 42,224 37,080 50,182 78,453 65,460 174,434 231,374 (Actual)

2008y (Actua&

Bgt’)

133,220 163,792 199,344 225,184 111,226 100,800 115,648 160,036 160,160 176,928 160,544 160,544

total

250,000

total

2006y (Actual) 212,594

2007y

150,000

200,000

2006y (Actual)

2007y(Actual) 898,637

2008y (Bgt’) 1,702,016

50 000

100,000

2006y (Actual)

2007y(Actual)

2008y (Actual)

Company Project Network Quantity

Topfield SD STB Return Path 07’ Total 50K / Year

HOMECAST SD STB C d Sh i 08’ T t l 3 5K / M

0

50,000

JAN MAR MAY JUL SEP NOV

HOMECAST SD STB Card Sharing 08’ Total 3~5K / M

AMT SD STB IP_PVR 08’ 30K~50K / M (200K 07~08)

Gaon SD STB VOD 07’ Total 10K / Year

7 page

JAN MAR MAY JUL SEP NOVHokmah Dongle Card Charing 08’ 8K~10K / M

Handan HD STB Return path 08’ 20K / Year

I-Streame SD STB Card Shairng 08’ 3~5K / M

3 STB Trend3 STB Trend3. STB Trend3. STB Trend

8 page

4. IP STB (TV) Korea Service4. IP STB (TV) Korea Service4. IP STB (TV) Korea Service4. IP STB (TV) Korea Service

- Contents : Over 60~100 Channels, VOD, Data Broadcasting (ACAP)

- Flatform : SD / HD (Format ; H.264)

- Network Performance : up to 10Mbps VDSL & FTTH

E d U it STB & TV- End Unit : STB & TV

Now Coming Soon

9 page

Service Increase

Service IncreaseService Increase

[ Transition of IP service View ]

IPTVIPTV

[ Transition of IP service View ]

Two-way Service Fit-needs Service Channel Service

VD/OVD/O HD/HD/ idid didiInfo.Info. commercecommerce CommunityCommunity EntertaEnterta

inmentinmentEdu.Edu. PPVPPV VD/OVD/O

PVRPVRHD/HD/

Multi AngleMulti AngleVideoVideo AudioAudio

Weather Stocks SMS Blog KidsWeatherNewsTrafficLocal

Advert

StocksBank

AuctionMarketHome

SMSMessenger

MailChattingVideo

BlogPhotoGame

KaraokeMobile

KidsSenior school

LanguageTest

Competitive PowerHigh Quality Broad Service &

Two-way combined SAdvertE-civil

Home-delivery

Video-phoneVideo-

conference

Mobile TestHobby

10 page

Service Increase = Network PerformanceService Increase Network PerformanceS/W TCP/IP is it OK?

Other System Calls 9%

TCP 45%

Software TCP/IP Bottleneck

HardwareInterrupt 8%

User Space 20%TCP 45%

Driver, 20%

IP Send 0%IP Receive 0%

Software Interrupt 11% TCP Receive 7%

* Source by Intel

TCP/IP, 26%Syscall, 7%

Driver, 20%

Bufmgt, 14%

App, 3%Copy 12%

Interrupt, 10%

11 page

IdleOther, 8%

Copy, 12%* Source by

IEEE Computer, 2004

Network Performace = WIZnetNetwork Performace WIZnetDon’t you Believe? I will show you WIZnet

First Test : MCU only process Network

W5300 S/W Stack0

60

70

80

Max TX Speed 76Mbps 29Mbps

Max RX Speed 74Mbps 26Mbps

10

20

30

40

50W5300

S/W Stack

Second Test :MCU process Network & other Work (Factorial p/g)

0

10

Max TX Speed Max RX Speed

p ( p g)

W5300 S/W Stack

MCU Occupation Transmission MCU Occupation TransmissionMCU Occupation TransmissionSpeed

MCU Occupation TransmissionSpeedAPP Iperf APP iperf

77 % 10% 70Mbps 61% 31% 15Mbps

12 page

Example : 10 Factorial (10!)= 10x9x8…..2x1 = ?

STB Technical TrendSTB Technical Trend

KoreaFTA + IP

ChiChina

13 page

Next Trend in STBNext Trend in STB

Country

- Low-End FTA market => China -Occupying card sharing marketC ti g b i h ith HD

-FTA Main chipset venders : Ali / National Chip / cheertek- Designing STB in the same way of reference

Feature- Creating new business chance with HD based PVR and its service- Concentrating CAS and close market- Mainly exporting to Middle East and

- Designing STB in the same way of reference board -> Concentrating OPEN market- Mainly exporting to Middle East with low-priced STBy p g

Europe with HD based models

-Requiring Ethernet function to be operated with Chinese low-priced FTA chipsets

-Requiring service business model by operating a server

Trendchipsets- ALI + W5100 (Hivion)- National chip + W5100 (Bostoncencept)- Cheertek + W3150A+ (T_COM0

14 page

(

5 Introduction of “Case Study”5 Introduction of “Case Study”5. Introduction of Case Study5. Introduction of Case Study

C P j t N t k Q tit (’08) P tCompany Project Network Quantity (’08) Prospects

AMT Mf i IP PVR 30K 50K / MPreparing HD based

M d l (W5300 ill AMT Mfusion IP_PVR - 30K~50K / M Model (W5300 will be applied)

SKY Life GAON SKY Life MBS VOD Pre-Service in 2008

Hokmah Dongle f/w update - 8K~10K / M Targeting U.S market

Austrian Broadcasting Handan HD STB Return path - 20K / Year Austrian Broadcasting Business

15 page

AMTAMT

ITEMs Description Etc

- SYSTEM OverviwITEMs Description Etc

MCU LSI Logics

WIZnet chipset W3150A+

OS P-SOS

Application IP PVR

Reason of WIZnet Network Data TransmitReason of WIZnet Network Data Transmit

Network Performance Under 20Mpbs (Real Speed :12~16Mpbs)

시연

- NEXT

- 시연

Transmit Data(VOD Data)

LAPTOP

ITEMs Dcscription

MCU STi7109

WIZnet W5300

16 page

LAPTOP Save VOD Data

WIZnet W5300

Tarket 09’ Q1 MP

- Interview

Why use WIZnet?-We are not using OS like Linux, but Embedded OS (p-sos).- We can save the cost not only - The low-priced model is

-We also should pay for S/W TCP/IPstack.If there is any problem in the source

Interview

y but Embedded OS (p sos).-In the P-SOS, TCP/IP stack isnot included, and should be purchased.

What is merits you acquired by using WIZnet?

yfor S/W TCP/IP stack but also for network engineer.

- We can also modify the sourceIn which model, WIZnet is applied?Isn’t there any additional cost

by using WIZnet?

The low priced model is occupied by China.

- We planned to develop new market By using Ethernet.

-If there is any problem in the source, it takes too much time for debugging.- We can’t ignore the price issue, but we are solving it by cooperation with p

code easily and quickly.by using WIZnet? market By using Ethernet. It is the IP_PVR.

we are solving it by cooperation with WIZnet

17 page

Gaon MediaGaon Media- SYSTEM Overview

ITEMs Description Etc

MCU STi5118

WIZnet chipset W3150Ap

OS OS20

ApplicationSkylife MBS Model (Supporting Satellite and Cable)To install apartment complex by using multi-casting

MHP+IPApplication To install apartment complex by using multi casting

Operating pre-service from May of 2008

Reason of WIZnet Real VOD Service (Network Data Multicast )

Network Performance 10 20MpbsNetwork Performance 10~ 20Mpbs

PIM이라는 protocol

IGMP protocol

18 page

cisco.comVOD Server

HokmahHokmah

ITEM Description ETC

- SYSTEM OverviewITEM Description ETC

MCU Midas 3.0 (8bit MCU)

WIZnet chipset W5100

OS None-OS

Application Dongle

Reason of WIZnet Firmware upgrade Weather ForecastingReason of WIZnet Firmware upgrade, Weather Forecasting

Network Performance Max 230Kbps (Serial Max Speed)

19 page

I t i

How did you know WIZnet?

-There are several Dongle models in World market. -The problem that we had before using -We have had lots of support from

- Interview

How did you know WIZnet? World market. -We also have our own Dongle products. However, WIZnet based model has the most competitiveness in price and

Why use WIZnet?

p gWIZnet is the cost by using high-end MCU.

-There is only WIZnet based model to perform all functions by using 8 bit MCU.

What is the real cost to produce a Dongle?

-The cost of existing model is about US $14 ~ 17. WIZnet based module is US$ 8~10

ppWIZnet in developing Dongle.-We could get any development support such as hardware circuit, porting guide, p p

functionp gWhat is the merit of WIZnet?

US$ 8 10engineer support on time.

20 page

HandanHandan

ITEM Description Etc

- SYSTEM OverviewITEM Description Etc

MCU STi7100

WIZnet chipset W3150A+

OS OS21

Application HD STB For Austria

Reason of WIZnet Return Path (for charging fee)( g g )

Network Performance Under 10Mpbs (Real speed : under 1Mbps )

21 page

PTI (Programmable Decode (Video decoder OutputTuner PTI (Programmable

Transport Interface)Decode (Video decoder,ST231 core)

Output (HDMI, DENC, DAC)

NEXTITEMs Dcscription

MCU STi7xxx

- NEXT

22 page

WIZnet W5300

Tarket Reviwing

Thank Youa ou

23 page