status updates are the window to your soul
DESCRIPTION
This presentation was delivered on Feb 2, 2010 at the Engage 2010 Summit sponsored by WebTrends. The presentation was originally titled "Discovering consumer intent through Social Media" but most people thought that my summation slide "Status Updates are the Window to your Soul" was more fitting.TRANSCRIPT
![Page 1: Status Updates are the Window to Your Soul](https://reader038.vdocuments.mx/reader038/viewer/2022110301/545164ccaf7959af2f8b8213/html5/thumbnails/1.jpg)
Scott Hoffman
Consumer Intent Through Social Media
Wednesday, January 27, 2010
![Page 2: Status Updates are the Window to Your Soul](https://reader038.vdocuments.mx/reader038/viewer/2022110301/545164ccaf7959af2f8b8213/html5/thumbnails/2.jpg)
!"#$$%&'&%()*%+',%$"%%-'.#//#0-'.0-$*/1'2+%&+34567'
!"#$%& $'()$%*+,*)$-%-.+/',%*0$12#$-/3',4,-/')$5))6+7
/8)9$:"$'%$;1$.9)$9%4,/+$<)=,/$$
!"#$%&&'()$"#*$+,-..-&/(,&/0*.1(2+$)+345
Wednesday, January 27, 2010
![Page 3: Status Updates are the Window to Your Soul](https://reader038.vdocuments.mx/reader038/viewer/2022110301/545164ccaf7959af2f8b8213/html5/thumbnails/3.jpg)
In 2009, more data was generated by individuals than in the entire history of mankind through 2008.
Andreas WeigendChief Scientist at Amazon
Wednesday, January 27, 2010
![Page 4: Status Updates are the Window to Your Soul](https://reader038.vdocuments.mx/reader038/viewer/2022110301/545164ccaf7959af2f8b8213/html5/thumbnails/4.jpg)
But which piece of data to follow?
Wednesday, January 27, 2010
![Page 5: Status Updates are the Window to Your Soul](https://reader038.vdocuments.mx/reader038/viewer/2022110301/545164ccaf7959af2f8b8213/html5/thumbnails/5.jpg)
Status update
Wednesday, January 27, 2010
![Page 6: Status Updates are the Window to Your Soul](https://reader038.vdocuments.mx/reader038/viewer/2022110301/545164ccaf7959af2f8b8213/html5/thumbnails/6.jpg)
Evolutionof updates
!"#$"%&''&%()*++(%+,-*%.*"%/..&01123+45*213678
!"#$%&%$'$()*+,('"*'($-*$"%,.(.+*,'$(/0+,1&-2*+(3"#$%&$()01-4(1,42+5%,2(3-*,$('0(61%-4(,2)(,1&-2*+(30)2+($'*'%0,$("''3788%429:,2'8%",
Wednesday, January 27, 2010
![Page 7: Status Updates are the Window to Your Soul](https://reader038.vdocuments.mx/reader038/viewer/2022110301/545164ccaf7959af2f8b8213/html5/thumbnails/7.jpg)
monthly clicks from status update URLs.
!"#$%#&'"($"#
)*+'&,-.$#/*%01
.$/1-2-3$4'&
5'6$1#7,$
)$&%+8-!"9'"$1
:",'"$-;$#&',
<=1'"$11-2->'"&"+$
3=1'+
!4=+&#'*"
)?*%#1
@%&A$,!"#$%&''&()$*(%%+,*&-'$*'&*./$0+,$1-2$
345/"()$/6-67/$701-6+/$*()6-&)&)8
Wednesday, January 27, 2010
![Page 8: Status Updates are the Window to Your Soul](https://reader038.vdocuments.mx/reader038/viewer/2022110301/545164ccaf7959af2f8b8213/html5/thumbnails/8.jpg)
!!"#$%#&'(#)*++*$,#)$,-.+/#0121#*,-3%,3-#453%56%3#7$5-*,8#5-6-45#4796-35#6-#+365-#$,:3#73%#;33<1##
'=">.3/#6%3?&@"#A3)6+3
6%3#5-*++#!@(
Wednesday, January 27, 2010
![Page 9: Status Updates are the Window to Your Soul](https://reader038.vdocuments.mx/reader038/viewer/2022110301/545164ccaf7959af2f8b8213/html5/thumbnails/9.jpg)
!"#$%&&%'(#)*+*,)#,-.+*/)#-/0#.+120'$#34#$%&&%'(#,(%5,/#6%)%*'0)#'(#7+8/9'':
!"#$"%&'((&)"*+,,($&-."/($�$")1(*#2#*"3,4$5"$4/()"0,"1,05+*&)
!"#$%&''&()$*+,+-*$-./,+0*$1+200+*3$.04$/,5 62&++04
Wednesday, January 27, 2010
![Page 10: Status Updates are the Window to Your Soul](https://reader038.vdocuments.mx/reader038/viewer/2022110301/545164ccaf7959af2f8b8213/html5/thumbnails/10.jpg)
Status updates are personal
!"#$%&'()*%+,'%-(.")$-"#-%/0%1$2,$#)%$33",$-
!"!#$%&"'()**+,$-.,/01234$(!5$--)63$.-$789&+5
Wednesday, January 27, 2010
![Page 11: Status Updates are the Window to Your Soul](https://reader038.vdocuments.mx/reader038/viewer/2022110301/545164ccaf7959af2f8b8213/html5/thumbnails/11.jpg)
and in real time
Wednesday, January 27, 2010
![Page 12: Status Updates are the Window to Your Soul](https://reader038.vdocuments.mx/reader038/viewer/2022110301/545164ccaf7959af2f8b8213/html5/thumbnails/12.jpg)
!""#$%"&'(')$*+,,-./$01"2*$*"$),*$*3,$#45$.*4&*,#6$7,+$5,4&8$',+$9"18$',+$+"&:"2*$&"2*(',6;,4#5$<"&$%5$',+$4''"('*(')6$=,4>,/
Wednesday, January 27, 2010
![Page 13: Status Updates are the Window to Your Soul](https://reader038.vdocuments.mx/reader038/viewer/2022110301/545164ccaf7959af2f8b8213/html5/thumbnails/13.jpg)
Status updates tell about lifestyle
!"#"$%&'()*"#"$%&'()+,-.-)/,&012)3)4&)&')*"#"$%&'5
Wednesday, January 27, 2010