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Royal Days in Russia

INVITATIONMoscow & St. Petersburg | September 6-9



Promoting Denmark in Its Largest Near Market

It is with great pleasure the Ministry of Foreign

Affairs and the Trade Council in Russia invites

you to participate in HM Queen Margrethe’s

state visit to Russia from September 6 to 9,

2011.

The Danish State Visit to Russia in September

2011 is the culmination of a strive towards

better relations between Russia and Denmark.

A process that was initiated by the reburial of the Dowager Empress of Russia, Maria

Feodorovna in St. Petersburg in 2006 is now

brought to a final conclusion leaving the

Danish Russian relationship in the best shape

ever.

With an average growth of close to 7%

In Moscow we invite you inside GUM - the

city’s biggest and most fashionable high-end

mall located overlooking the Red Square right

in front of Kremlin. 365 square meters inside

this amazing and historical building will be

made available for a full day of intense

Denmark promotion.

GUMGUMGUMGUM ---- Moscow’s Leading HighMoscow’s Leading HighMoscow’s Leading HighMoscow’s Leading High----End MallEnd MallEnd MallEnd Mall

annually since the turn of the millennium,

Russia offers opportunities matched by few

other countries. The Danish State Visit to

Russia is a once in a life time chance to

highlight Danish key competences and

companies.

Six major business sectors have been invited

to participate in the state visit:

• Energy and Environment

• Agriculture and Food Production

• Healthcare

• Tourism

• Retail

• Transportation

To accommodate the different needs and

ambitions of the six sectors, Tourism

Intelligence Institute (TII) has devised a joint

concept and put together a unique package.

The options are endless. However, we see

many obvious themes and uses:

• New Nordic Cooking

• Danish Design

• Green Living

• Active Denmark/Sports

Astoria Astoria Astoria Astoria ---- St. Petersburg Authentic BeautySt. Petersburg Authentic BeautySt. Petersburg Authentic BeautySt. Petersburg Authentic Beauty

For the St. Petersburg leg of the state visit we

have chosen the charming five-star Hotel

Astoria as venue. The hotel features excellent

conference facilities equipped with the latest in

IT and tele communications.



Program

Moscow, September 7Moscow, September 7Moscow, September 7Moscow, September 7

Venue: GUM

Time frame: 9:00 - 17:00

Focus: B2B & B2C

Tentative activities:

• Concert by Thomas N’evergreen

• Fashion show by XYZ

• Furniture exhibition by BoConcept

• Beer tasting by Royal Unibrew

• Music by Tivoli Boys Guard

• Pantomime play by Tivoli

• Taste of Denmark food festival

• Danish tourism festival

• Retail markets

•

St. Petersburg, September 9St. Petersburg, September 9St. Petersburg, September 9St. Petersburg, September 9

Venue: Astoria Ball Room & Winter Garden

Time frame: 9:00 - 17:00

Focus: B2B & B2C

Tentative activities:

• B2B meetings

• B2B seminars

• Product presentations

• H.C. Andersen Boy Guards

• Match race by Sport One Danmark

Attending media:

• Channel One

• TV Z

•

• Art galleries

• B2B meetings

• Product presentations

Attending media:

• Channel One

• TV Z

• Vogue

OrganizersOrganizersOrganizersOrganizers

The Trade Council, Danish Embassy, MoscowThe Trade Council, Danish Embassy, MoscowThe Trade Council, Danish Embassy, MoscowThe Trade Council, Danish Embassy, Moscow

9, Prechistensky Pereulok

Moscow, 119034

Phone: +7 495 624 6800Fax: +7 495 775 0191

Jens Jungersen Thomsen

Phone: +7 495 642 6800

Cell: +7 985 211 7727

Email: [email protected]

Tourism Intelligence InstituteTourism Intelligence InstituteTourism Intelligence InstituteTourism Intelligence Institute

Carit Etlars Vej 3

1814 Frederiksberg

Phone: +45 3331 0847Fax: +45 3331 6399

Tue Ingemann Paarup

Phone: +45 3331 0847

Cell: +45 6167 9393

Email: [email protected]



Design Your Own Package

GUM EventGUM EventGUM EventGUM Event

• 365 square meters

• VIP lunch

• Support

• Evaluation and follow-up

• Per night, single room, incl. breakfast

Hotel Budapest **** DKK 1,126

Hotel Peter 1 ***** DKK 1,670

Metropol ***** DKK 2,347

Hotel National ***** DKK 2,953

The Ritz-Carlton ***** DKK 4,087

Transfer from airport to hotel

Sedan (≤2 PAX) DKK 488

Minibus (≤17 PAX) DKK 906

Astoria Event Astoria Event Astoria Event Astoria Event

Moscow HotelsMoscow HotelsMoscow HotelsMoscow Hotels

Bullet train to St. Petersburg DKK 866

Price: DKK 5,834 per person (at 75 PAX)

• Per night, single room, incl. breakfast

Petro Palace Hotel **** DKK 1,103

Hotel Angleterre (standard) **** DKK 1,496

Hotel Angleterre (view) **** DKK 1,733

Hotel Astoria (standard) DKK 1,874

Hotel Astoria (view) DKK 2,300


Sedan (≤2 PAX) DKK 354

Minibus (≤17 PAX) DKK 748

St. Petersburg HotelsSt. Petersburg HotelsSt. Petersburg HotelsSt. Petersburg Hotels

Participation in GUM and Astoria 5,834

Two nights in Metropol (Moscow) 4,694

Two nights in Angleterre (St. Petersburg) 2,992

Bullet train between Moscow and St. Petersburg 866

Transfer from Moscow Airport to Metropol and from Angleterre to in sedan 842

Total costs 15,228

Price examplePrice examplePrice examplePrice example

• XYZ square meters

• Support

• Evaluation and follow-up



Add-ons

Media PackageMedia PackageMedia PackageMedia Package

• Inclusion in e-pamphlets to Russian trade

• Mention in Russian press

• Feature in Denmark films to be broadcast on Russian TV

• Personal requests to Russian media to encourage coverage of partner during the state visit

Price: DKK 34,500.

• Prices Include transfer to and from hotel. Per person. Minimum 7 PAX

City tour DKK 221

Kremlin Territory and Three Cathedrals (3h) DKK 299

Red Square and Lenin’s Mausoleum walk (1.5h) DKK 126

Sightseeing MoscowSightseeing MoscowSightseeing MoscowSightseeing Moscow

Moscow Metro walk DKK 126

Arbat Street - one-kilometer long pedestrian street in historical centre of Moscow (1h) DKK 126

Tretyakov Galleri - foremost depository of Russian fine art in the world (3h) DKK 331

• Prices Include transfer to and from hotel. Per person. Minimum 7 PAX

City tour incl. visit to Peter and Paul Fortress (3.5h) DKK 244

Tsarskoye Selo and Catherine Palace - former residence of the imperial family DKK 347

Pavlovsk Palace and Park - summer residence of Emperor Paul 1 DKK 331

Peterhof Palace - UNESCO World Heritage Site DKK 457

Sightseeing St. PetersburgSightseeing St. PetersburgSightseeing St. PetersburgSightseeing St. Petersburg



Services

VIP ServicesVIP ServicesVIP ServicesVIP Services

• Visa handling

• Consultancy

• Media handling

• Provision of special requirements e.g.

equipment

• Distribution of brochures and presentations

• Partner search and selection

• VIP business meetings• Tickets to sport events, concerts etc.

• Ad hoc support

• General information service

• Coordination of events and activities

• Introduction to potential clients

• Inclusion in general information material

Complimentary ServicesComplimentary ServicesComplimentary ServicesComplimentary Services

Contact us for a tailor-made offer



A Royal Day in Gum - Concept

Floor PlanFloor PlanFloor PlanFloor Plan

Because GUM features everything from high

voltage outlets and air condition to cookingfacilities and catwalks, the sky is literally the

limit in terms of creating an exciting story about

Denmark in this exclusive mall.

Rather than carrying out conventional,

individual workshops across Moscow, we

propose transforming GUM into a typical

Danish setting thus allowing the different

sectors to combine and thereby strengthen

their branding and sales activities.

The Danish milieu could feature a kitchen for Danish gastronomy; a string of boutiques for

Danish fashion, jewelry, and design in general;

a living room for Danish furniture; a patch of

green for energy and so on.

Corridors, hallways etc. can be used for

exhibitions and similar.

Royal Unibrew and BoConcept have both

already signed up as partners. Royal Unibrewhas offered to supply Faxe Fad and

Bjørnebryg (both beers) along with beer girls to

serve the former.

BoConcept is generously providing chairs,

tables etc. in order to give the event a truly

Danish feel.

To complement the B2B activities and create

awareness of Denmark among the general

public, the Tivoli Boys Guard, the H.C.

Andersen Guard, and Thomas N’evergreen willperform in and around GUM. NB: these events

are still tentative.

onceponcep



Confirmed Partners

Royal UnibrewRoyal UnibrewRoyal UnibrewRoyal Unibrew BoConceptBoConceptBoConceptBoConcept



Registration Form

ItemItemItemItem

We hereby register for participation in Royal Days in Russia. We acknowledge that registration is

binding and that a fee of 50% of the total order will be imposed on cancellations up until June 30.

2011 while no refunds will be offered on cancellations after June 30. 2011.

Company

Contact person

Address

Zip code and city

Telephone number

Cell phone number

Fax

Email address

Date and signature

Please submit this form together with the order form on the following page to TII through either of

the below no later than May 31, 2011:

Email: Tue Paarup at [email protected]

Fax: + 45 3331 6399

Postal mail: Carit Etlars Vej 3, 1814 Frederiksberg, Denmark



Order Form

ItemItemItemItem

We hereby request the following items:

GUM and Astoria event __

Moscow:

- Hotel Budapest **** __

- Hotel Peter 1 ***** __

- Metropol ***** __

- Hotel National ***** __

- The Ritz-Carlton ***** __


- Sedan __

- Minibus __

Bullet train to St. Petersburg __

Number of people/nights/itemsNumber of people/nights/itemsNumber of people/nights/itemsNumber of people/nights/items

.

- Petro Palace Hotel **** __

- Hotel Angleterre (standard) **** __

- Hotel Angleterre (view) **** __

- Hotel Astoria (standard) __ - Hotel Astoria (view) __


- Sedan __

- Minibus __

Media Package __

City tour __

Kremlin Territory and Three Cathedrals __

Red Square and Lenin’s Mausoleum walk __

Moscow Metro walk __

Arbat Street - one-kilometer long pedestrian street in historical centre of Moscow __ Tretyakov Galleri - foremost depository of Russian fine art in the world __

City tour incl. visit to Peter and Paul Fortress (3.5h) __

Tsarskoye Selo and Catherine Palace - former residence of the imperial family __

Pavlovsk Palace and Park - summer residence of Emperor Paul 1 __

Peterhof Palace - UNESCO World Heritage Site __



Gallery

GUM seen from The Red Square and the GUM archwayGUM seen from The Red Square and the GUM archwayGUM seen from The Red Square and the GUM archwayGUM seen from The Red Square and the GUM archway

GUM BallroomGUM BallroomGUM BallroomGUM Ballroom



Gallery

Hotel Astoria and St. Isaac’s CathedralHotel Astoria and St. Isaac’s CathedralHotel Astoria and St. Isaac’s CathedralHotel Astoria and St. Isaac’s Cathedral

Astoria Ballroom and Winter Garden Astoria Ballroom and Winter Garden Astoria Ballroom and Winter Garden Astoria Ballroom and Winter Garden



Directory

HotelsHotelsHotelsHotels

GUM: www.gum.ru

Astoria: www.thehotelastoria.com

Hotel Budapest **** www.hotel-budapest.ru

Hotel Peter 1 ***** www.hotel-peter1.ru

Metropol ***** www.metropol-moscow.ru

Hotel National ***** www.national.ru

The Ritz-Carlton ***** www.ritzcarlton.com/en/Properties/Moscow/Default.htm

Bullet train to St. Petersburg www.russiantrains.com/en

- Petro Palace Hotel **** www.petropalacehotel.com

- Hotel Angleterre (standard) **** __

****- __

- Hotel Asotia (standard) __

- Hotel Asotia (view) __


- Sedan __ - Minibus __

Media Package __

City tour __

Kremlin Territory and Three Cathedrals __

Red Square and Lenin’s Mausoleum walk __

Moscow Metro walk __

Arbat Street - one-kilometer long pedestrian street in historical centre of Moscow __

Tretyakov Galleri - foremost depository of Russian fine art in the world __

City tour incl. visit to Peter and Paul Fortress (3.5h) __

Tsarskoye Selo and Catherine Palace - former residence of the imperial family __ Pavlovsk Palace and Park - summer residence of Emperor Paul 1 __

Peterhof Palace - UNESCO World Heritage Site __

state visit denmark to russia

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