state of the mobile nation

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STATE OF THE MOBILE NATION

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Post on 12-May-2015

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Page 1: State of the Mobile Nation

STATE OF THE MOBILE NATION

Page 2: State of the Mobile Nation
Page 3: State of the Mobile Nation

Ownership & Attitudes

Page 4: State of the Mobile Nation

Ownership of Devices

43%14% 21%

smartphone tablet portable gaming system

Source: AskingCanadiansTM, 2012

15%21%

4%

Page 5: State of the Mobile Nation

16%Do not have a

landline

Source: AskingCanadiansTM, 2012Photo Credit: Flickr: RadMama

Page 6: State of the Mobile Nation

17%“My phone

touches every part of my life.”

Source: AskingCanadiansTM, 2012

Page 7: State of the Mobile Nation

29% “feel lost

without” their phone

Photo Credit: Flickr: bored_nowSource: AskingCanadiansTM, 2012

Page 8: State of the Mobile Nation

Mobile Content Consumers

Page 9: State of the Mobile Nation

25%surf the

Internet via mobile phone

Source: AskingCanadiansTM, 2012

Page 10: State of the Mobile Nation

99%

Virtually everyone with a smartphone or tablet uses it to

surf while

watching television

Source: AskingCanadiansTM, 2012

Mobile Use while Viewing

Page 11: State of the Mobile Nation

46%

Research a product

34%

Enter a contest

47%

Social network

Mobile Use while Viewing

Source: AskingCanadiansTM, 2012

Page 12: State of the Mobile Nation

7% Read e-books or magazines

Source: AskingCanadiansTM, 2012

Page 13: State of the Mobile Nation

47% of smartphone

owners have a 2D barcode scanner

Source: AskingCanadiansTM, 2012

Barcode Scanning

Page 14: State of the Mobile Nation

Mobile Content Producers

Page 15: State of the Mobile Nation

43% texting20% IMing 7% pic/video

messaging

Photo Credit: Getty Images

Communicating

Page 16: State of the Mobile Nation

30%Email via mobile

Source: AskingCanadiansTM, 2012

Communicating

Page 17: State of the Mobile Nation

30% 14%

Source: AskingCanadiansTM, 2012

Social Networking

Page 18: State of the Mobile Nation

Micro Social Media Networking

Path PairKidfolio

Page 19: State of the Mobile Nation

Taking Pictures

80%Use the camera on their phone

Source: AskingCanadiansTM, 2012Photo Credit: Let’s Go Digital

Page 20: State of the Mobile Nation

40% use the camera on

their phone to take pictures of products

while shopping

Source: AskingCanadiansTM, 2012

Taking Pictures

Photo Credit: Flickr: Shopgun

Page 21: State of the Mobile Nation

Photo Sharing

25%of camera users post photos to

Facebook

Source: AskingCanadiansTM, 2012

Page 22: State of the Mobile Nation

17%Post videos to a

social media site in a typical month

(not spec mobile)

Video Sharing

Socialcam Viddy

Source: AskingCanadiansTM, 2012

Page 23: State of the Mobile Nation

Location, Location, Location

10%smartphone owners

check-in

Source: AskingCanadiansTM, 2012

Page 24: State of the Mobile Nation

16% vote, poll,

or take surveys

Page 25: State of the Mobile Nation

THANKS!

For more information contact:[email protected]

Amy SullivanVice President of Customer Insight

@delvinia / delvinia.com

corporate.askingcanadians.com