state of the industry, redux
DESCRIPTION
Presentation for NBJ Summit. Dana Point, Calif. July 2013. Cake Attack: http://vimeo.com/64425567TRANSCRIPT
SUPPLEMENTS
$32.5 BILLION
+7.5%
FUNCTIONAL
NATURAL & ORGANIC
NATURALLIVING
+6.9%
+12.1%
+10.4%
newhope360.com/newhope360.com/
Meal Replacements
10%
newhope360.com/newhope360.com/
MEGA MARKETS
FUNCTIONAL
$43.9 BILLION
+6.9%
SUPPLEMENTS
NATURAL & ORGANIC
NATURALLIVING
+7.5%
+12.1%
+10.4%
newhope360.com/newhope360.com/
Meal Replacements
10%
NATURAL & ORGANIC
$47.9 BILLION
+12.1%
SUPPLEMENTS
FUNCTIONAL
NATURALLIVING
+7.5%
+6.9%
+10.4%
newhope360.com/newhope360.com/
Meal Replacements
10%
WE CONTINUE TO BATTLE TO COMMUNICATE THE REALITY OF OUR PRODUCT,BUT RESPONSIBLE PEOPLE CONTINUE TO MISREPRESENT THE FACTS.
IT’S BEEN A DREADFUL EXPERIENCE.— DR. RON STOTISH, AQUABOUNTY
“
IF WE HAD SOME SERIOUS OUTBREAK OF FOOD-BORNE ILLNESS RELATED TOHOW THAT FOOD WAS GROWN & PROCESSED, I THINK THAT WOULD DRIVE A LOT OF PEOPLE TO ORGANIC.I HATE TO SAY THAT. I’D RATHER SAY THE VIRTUES OF ORGANIC WIN PEOPLE OVER THROUGH SWEET REASON
BUT THE REALITY IS THAT IT’S MORE LIKELY TO BE FEAR.— BOB BURKE, NATURAL PRODUCTS CONSULTING
“
NATURAL LIVING
$13.1 BILLION
+10.4%
SUPPLEMENTS
FUNCTIONAL
NATURAL &ORGANIC
+7.5%
+6.9%
+12.1%
newhope360.com/newhope360.com/
Meal Replacements
10%
[ CHIPOTLE VIDEO ]
CAKE ATTACK
MARC BRUSH // @allmybrush
STATE OF THE INDUSTRY