state of the canadian web nation: how does your charity measure up?
TRANSCRIPT
HOLLY WAGG, CFRE
Philanthropic Counsel & Chief Digital Architect
www.goodworksco.ca
blog.goodworksco.ca
www.goodworksco.ca/webnation | #webnation
FRASER GREEN
Principal & Chief Strategist
www.goodworksco.ca
blog.goodworksco.ca
www.goodworksco.ca/webnation | #webnation
www.goodworksco.ca/webnation | #webnation
• Sample of 512 Canadian charities• Sets website benchmarks and best practices across 26
domains• Good mix of small, medium and large organisational
sizes• Respondents from a variety of types of organizations,
with a slight skew to hospital health care, or disease causes (32.28%)
DEMOGRAPHICS
www.goodworksco.ca/webnation | #webnation
THE BIG PICTURE OF CANADIAN CHARITY WEBSITES(HIGHS AND LOWS)
www.goodworksco.ca/webnation | #webnation
• Only 27% of charities have a web strategy in place• 60% say web is not valued by organisational leadership• ½ of respondents are embarrassed by their website• Challenges in using and integrating different web tools, such as social
media, search engine optimization, and data collection• #1 website challenge is capital investment and cultural buy-in
THE NOT SO GREAT
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• Almost 2/3 use some kind of open source content management system
• Over ½ of charities are use custom-built or customizable web donation forms
• 50% use social media, and 1 in 3 have integrated these platforms into their websites
THE GOOD NEWS
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• 40% have tried to focus on user experience in designing their website• 60% use storytelling, but want to incorporate a lot more• More than ½ of respondents update their website at least once a
week, and a 1/3 say this easily done by anyone in the organisation• About 50% are seriously working towards becoming mobile-friendly,
(and should be moving to become mobile-optimized)
THE FUTURE IS HOPEFUL
www.goodworksco.ca/webnation | #webnation
11 IMPORTANT QUESTIONS(WELL, ALL OF THEM ARE IMPORTANT, BUT THESE ONES IN PARTICULAR)
www.goodworksco.ca/webnation | #webnation
THANK YOU
Good Works613.232.9113