By Chandika Bhandari@seattleapplab

Published March 2014

Like you didn’t know already!

Published May 2014

Apps Still Dominate

Published May 2014

How do we use our devices?

• Smaller screen size

• Difficulty of data input

• Mobile web – cross browser challenges

Historical Challenges

iPhone

Then the iPhone happened...

Life WAS good

• Consistent development environment

• One screen size

• Beautiful/standardized controls

• Guidelines that made sense

• Not a complete story

Competition increases...

Android

Competition increases...

By the way Microsoft is there too somewhere...

Current State

• Life is better than before

• Powerful (GPS, Camera, Accelerometer, Browser, Apps)

• Beautiful

• Thriving ecosystems (App Store, Play Store, Titanium, Xamarin, PhoneGap, Cordova, Azure, IBM, PAAS)

• Unprecedented developer interest

Houston - we STILL have a problem

• Explosion of form factors (smartphones, tablets and phablets)

• Many technology choices

How do we test?

• UX / UI designers/consultants

• Unit tests

• Test plans/integration test

• May be test on few devices

And hope for the best...

Not Enough

Because we need to....

Usability Testing

Traditional Testing:

• Expensive / Time consuming

• Hard to source people

• Not a candid UX

TryMyUI:

· Cost & Time Efficient

· Demographically curated panel

· Remote and Candid

Summary

• Desktop paradigms don’t work

• Not enough space to fill up with extra features

• Invest more in usage not features