State Hermitage Museum

in collaboration with

St. Petersburg Russian Federation

March - June 2018

The numbers of the Hermitage Museum

3.000.000 paintings, coins, sculptures, pieces of furniture and objects 374 rooms 50.000 sqm exposure 24 km of total visit route 2.882.385 visitors (2015)

If you spend only one minute to admire each exhibit, you need to spend eleven years in the Hermitage.

These are the numbers that make Hermitage one of the largest museums in the world.

The State Hermitage Museum is a museum of art and culture in Saint Petersburg, Russia is one of the largest and oldest museums in the world. Founded in 1754 by Catherine the Great has been open to the public since 1852.

The collections occupy a large complex of six historic buildings along Palace Embankment, including the Win- ter Palace, a former residence of Russian emperors. Apart from them, the Menshikov Palace, Museum of Porcelain, Storage Facility at Staraya Derevnya and the eastern wing of the General Staff Building are also part of the museum.

The Hermitage is a federal state property. Since July 1992, the director of the Museum has been Mikhail Piotrovsky.

6

The location: Arm's room Over 600 square meters of exposition.

GOYA ESTABLISHMENT

OF A GENIUS

General manager Michail Piotrovskij

Deputy Scientific Director Georgij Vilinbakhov

Deputy Chief Conservative Manager Svetlana Adksina

Director of Western European Art Sergey Androsov

Curator Paolo Erasmo Mangiante chi è cosa fa ognuno Scientific Committee Claudio Strinati, Presidente Joan Abellò Alessandro Agresti Josep Fèlix Bentz Tatiana Bushmina Pietro Di Loreto Pier Luigi Carofano Marco Ciampolini Ludmila Kaganè Fabrizio Lemme Malena Manrique Francesco Petrucci Giancarlo Sestieri Joan Ramon Triadó Tur Antonio Vignali General Organization Ars Inter Populos

CAI Ltd Italian secretary Massimo Gazzarri Yleana Maskaeva Giuseppino Repetto

Responsible for restoration and conservation Tatyana Baranova Antonio Vig Marketing & CommunicationFederico Concas CAI LTD – London UK

Museum Support El Prado - Madrid British Museum - London Musei Vaticani - Roma Louvre - Paris

THE EXHIBITION

Over 100 paintings by Goya and artists con- nected to it make “Goya: Establishment of a Genius” one of the most important events in the 2018 Hermitage exhibitions!

The almost total absence at the Museum of works by the great spanish artist (only one painting) contributes to making this a unique event expected by hundreds of thousands of visitors.

Many of the works present have never been shown in exhibition.

For the first time, some of the most famous paintings of Goya, the portrait of the Luis de Borbon family of the Magnani Rocca Foun- dation in Parma and the Portrait of Maria Te- resa de Vallabriga on horseback of the Uffizi collection in Firenze will be exhibited in a Museum of the Russian Federation.

Francisco José de Goya y Lucientes ( 30 March 1746 – 16 April 1828) was a Spanish romantic painter and printmaker. He

is considered the most important Spanish artist of late 18th and early 19th centuries

and throughout his long career was a commentator and chronicler of his era.

Immensely successful in his lifetime, Goya is often referred to as both the last of the

Old Masters and the first of the moderns. He was also one of the great portraitists of

modern times. He was born to a modest family in 1746 in the village of Fuendetodos

in Aragon. He studied painting from age 14 under José Luzán y Martinez and moved

to Madrid to study with Anton Raphael Mengs. He married Josefa Bayeu in 1773; the couple's life together was

characterised by an almost constant series of pregnancies and miscarriages. He became a court painter to the Spanish

Crown in 1786 and this early portion of his career is marked by portraits of the Spanish aristocracy and royalty, and

Rococo style tapestry cartoons designed for the royal palace. Goya was a guarded man and although letters and

writings survive, little is known about his thoughts. He suffered a severe and undiagnosed illness in 1793 which left him

completely deaf. After 1793 his work became progressively darker and more pessimistic. His later easel and mural

paintings, prints and drawings appear to reflect a bleak outlook on personal, social and political levels, and contrast with

his social climbing. He was appointed Director of the Royal Academy in 1795, the year Manuel Godoy made an

unfavorable treaty with France. In 1799 Goya became Primer Pintor de Cámara, the then-highest rank for a Spanish

court painter. In the late 1790s, commissioned by Godoy, he completed his La maja desnuda, a remarkably daring nude

for the time and clearly indebted to Diego Velázquez. In 1801 he painted Charles IV of Spain and His Family. In 1807

Napoleon led the French army into Spain. Goya remained in Madrid during the Peninsular War, which seems to have

affected him deeply. Although he did not vocalise his thoughts in public, they can be inferred from his "Disasters of

War" series of prints (although published 35 years after his death) and his 1814 paintings The Second of May 1808 and

The Third of May 1808. Other works from his mid period include the "Caprichos" and Los Disparates etching series,

and a wide variety of paintings concerned with insanity, mental asylums, witches, fantastical creatures and religious and

politicalcorruption, all of which suggest that he feared for both his country's fate and his own mental and physical

health. His late period culminates with the "Black Paintings" of 1819–1823, applied on oil on the plaster walls of his

house the "Quinta del Sordo" (house of the deaf man) where, disillusioned by political and social developments in Spain

he lived in near isolation. Goya eventually abandoned Spain in 1824 to retire to the French city of Bordeaux,

accompanied by his much younger maid and companion, Leocadia Weiss, who may or may not have been his lover.

There he completed his "La Tauromaquia" series and a number of other, major, canvases. Following a stroke which left

him paralyzed on his right side, and suffering failing eyesight and poor access to painting materials, he died and was

buried on 16 April 1828 aged 82. His body was later re-interred in Spain.

Some of the works on display

The exhibition highlights the artistic

path and the formation of Goya in Italy, highlighting the iconic and stylistic

parallelisms over 100 paintings

Francisco José de Goya Portrait of Gaspar

Melchor de Jovellanos (1784-1785) Oil on canvas (185 x 110 cm)

Museo de Bellas Artes de Asturas Oviedo

Pompeo Batoni Portrait of Jolm Peirse (1775) Oil on canvas (249 x 155 cm)

National Museum of Ancient Rome Art

Francisco Goya Annibale winner for the first time reigning by the Alps Italy (1771)

Oil on canvas (33 x 40.5 cm) Zaragoza Museum

Francisco Goya Portrait of the family of Luis de Borbon (1783)

Oil on Canvas (248 x 330 cm) Magnani Rocca Parma Foundation

Francisco Goya The Hague. (Summer) (1786)

Oil on Canvas (34 x 76 cm) Museo Lazaro Galdiano Madrid

Francisco Goya Children looking for nests among the rubble (1786)

Oil on canvas (30.5 x 43.5 cm) Santamarca Madrid Foundation

Francisco Goya Se1f-portrait at 25 years (1771)

Oi1 on canvas (62 x 42 cm) Private Collection Zaragoza Museum

Pompeo Batoni Portrait of Duchess Girolama Santacroce Conti looking to his toilette (1760)

Oil on Canvas (49 x 120 cm) Museum of Rome

Francisco Goya David who fights to face Goliath (1771) Oil on canvas (40 x 32 cm) Private collection

Francisco Goya The Sabbath (1797-1798)

Oil on Canvas (44 x 31 cm) Museum Lazaro Galdiano Madrid

Francisco Goya Portrait Maria Teresa ofBourbon and Vallabriga, Princess ofPeace (1795-8) Oil on Canvas (220 x 140 cm) Uffizi Gallery Florence

Francisco Goya Portrait of Countess Duchess of Bonavente (1785)

Oil on canvas (195 x 78 cm) Private Collection Spain

PROMOTION

The exhibition “GOYA: Establi- shment of a Genius” is considered one of the most important exhibition of 2018 thanks to the completeness of the path and the number of new works present; The Hermitage Museum has two de- dicated offices. The first deals with media communication (TV, printed paper), the second only in digital media (social, marketing one-to-one).

The Hermitage Museum's commu- nication office is in close contact with ali the most famous magazines related to the world of national art and international and, of course, with ali major national and interna- tional newspapers

SOCIAL MEDIA

The event will be promoted within social, VK (the most popular so- cial in the Federation with over 210 million users) and Facebook (mainly business people).

EVENTS

Promotional events can be organized in some of the halls of the Her- mitage Palace such as receptions, dinners, parades, and product shows. Catering is entrusted to a few accredited companies. The ser- vice level is absolutely top notch. Each event develops different cha- racteristics and needs. If there is interest in this, we will be careful, after a short briefing with the company, to evaluate the feasibility and the costs. GRANORO PUGLIESE ED ALTRI

Sponsor Layout Displays Informazioni tecniche Decaux circuito digitale

Malpensa Terminal 1 e Terminal 2,

Milano Linate,

Orio al Serio –

Bergamo-, Torino Caselle

n. 137 schermi in totale

impianto retroilluminato n. 177 a Malpensa T1 (100% dei

passeggeri in partenza)

impianto retroilluminato n. 425 a Milano Linate (100% dei

passeggeri in partenza)

impianto retroilluminato n. 611 a Orio al Serio (100% dei

passeggeri in partenza)

impianto retroilluminato n. C1-110 a Torino Caselle (100% dei

passeggeri in partenza)

impianto retroilluminato n. P1 a Genova (100% dei passeggeri in

partenza).

Goya -Catalogo Mostra

Catalogo *

F.to 25 x 45 300 Pagine Stampa a 6 colori Carta Patinata 90 gr

Spazi sponsor solo Main Sponsor

- Copertina logo vedi manifesto - 4 copertina

*Informazioni indicative

Goya Establishment of Genius

March 2018

OFFICIAL DOCUMENTS

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