stary browar 50 50 background info

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Stary Browar 50 50 is unique place where art meets business and life meets art. Here you can touch art, experience art, enjoy art, and be part of its creation. All, in surroundings of architecture with historic context stemming from 19th Century Huggers’ Brewery, of almost 150-year tradition. Unique Architecture conspicuous for its beauty and functional diversity. The expansion of Stary Browar 50 50 has only started. The next stages will be: Art Stations 50 50 - already initiated with exhibition “It from bit” and Blow up Hall 50 50 . All captured beneath umbrella brand of project 50 50 .

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Page 1: Stary Browar 50 50 Background Info

Stary Browar 50 50 is unique place where art meets business and life meets art. Here you can touch art, experience art, enjoy art, and be part of its creation. All, in surroundings of architecture with historic context stemming from 19th Century Huggers’ Brewery, of almost 150-year tradition. Unique Architecture conspicuous for its beauty and functional diversity. The expansion of Stary Browar 50 50 has only started. The next stages will be: Art Stations 50 50 - already initiated with exhibition “It from bit” and Blow up Hall 50 50. All captured beneath umbrella brand of project 50 50.

Page 2: Stary Browar 50 50 Background Info

Grażyna Kulczyk Creator and Owner of Stary Browar 50 50

„I came here on a sunny day and saw the magic; I was in the city centre but moved to another world. Dogs and cats run, laundry hung on washing lines. It looked exotic. I felt the place had its soul. From the very beginning I knew this place should be given to artists”

Stary Browar 50 50 Retail, Art and Business Centre is merger of art and commerce, the past and the present. The place that upgrades routine to the rank of art.

Stary Browar 50 50 iS unique place

Page 3: Stary Browar 50 50 Background Info

Where art meets business

Stary Browar 50 50 is the flagship expression of the idea 50 50, constituting philo-sophical foundation of all Grazyna Kulczyk’s ventures.art is the core element

of any enterprise balanced by its individual specifics. the proportion is always 50% of art and 50% of the complementary element. stary browar 50 50 is 50% of art and 50% of business.

Photo:Leon tarasewicz’s pillars

Page 4: Stary Browar 50 50 Background Info

WHeRe lIfe meeTS ART

the core of the place is to join everyday pleasures of shopping, meeting in a café with exceptional and inspiring art. Life and art come closer here.

Photo: adam Garnek’s metal eastern egg,igor mitoraj’s moon’s smile

Page 5: Stary Browar 50 50 Background Info

stary browar 50 50 the place living the art of life. there are plenty of works of art, featuring the most picturesque meeting spots.

Photo:mr. Kozouzu’s Penyo – henyo – myomyonmyo

here you can touch art

Page 6: Stary Browar 50 50 Background Info

exPerience art

Polish Dance Platform — • 10. 9 — 11. 2008

old brewery – modern Dance on the •malta theatre Festival

06. 23– 28 2008, art stations Preview-it From bit- •05. 30- 09.30.2008Focus:one- o5. 15/16. 2008•Dada von bzdulow theatre - Faktor t. •03. 1. 2008 — first performanceneW yorK experimental •

12. 15 – 16. 2007

matthew barney, cremaster cycle •11. 13— 15. 2007exhibition of eija-Liisa ahtila’s •

Private stories - sensory surroundingsyvonne rainer on malta theatre •Festival — 06. 25– 29. 2008GK collection #1- exhibition of •

Grazyna Kulczyk’s private collection of contemporary art 03. 18– 06. 16.2007

stary browar 50 50 is a venue of important cultural events: exhibitions of modern paintings, photography, and promotion of modern sculpture. stary browar 50 50 stages modern dance performances, promotes the off — cinema pictures, music and theatrical perfor-mances.

Page 7: Stary Browar 50 50 Background Info

fashion show of ewa minge • by Porsche 04. 21. 2007

made in Japan • Peny-henyo-myomyonmyo in Stary Browar 50 50 06. 15 — 17. 2007

emmanuelle Seiger’s concert •07. 21. 2007 Ale Kino! – 08. 2007•Art & fashion festival (fall in •fashion fire) — exhibitions, shows, workshops, and Grand final on 12. 11. 2007Design and craft in •Stary Browar 50 50 creates space — 03. 2008 Summer on the Courtyard of •Art – open air cinema, concerts 07./08. 2003-2008 Art & fashion festival – 2nd •edition – 09. 2008ING Art exhibition in the com-•mon spaces of Stary Browar 11./12. 2008Christmas with Climate in •Stary Browar & fifth edition of Christmas Tree of Good Wishes.

enjoy artart is immanent element of all marketing events in stary browar 50 50.

moŻesZ siĘ niĄ ciesZyĆ

Page 8: Stary Browar 50 50 Background Info

art stations Foundation 50 50 operating in stary browar 50 50 inspires, co-ordinates and finances projects promoting contemporary art. the Foundation supports and promotes young, local artists exhibiting their works along the renowned ones.

“All activities share common determinant — the sincere zest to give unforgettable artistic experiences to the audience, the city, and Stary Browar 50 50. It is our true passion and ardent commitment.”

Grażyna Kulczyk, Founder of art stations Foundation 50 50

be Part oF its creation

Page 9: Stary Browar 50 50 Background Info

all in the surroundings of architecture

activities of Foundation concentrate on the courtyard of art. the Gallery and the malthouse host numerous exhibitions of contemporary art, photography and design, theatrical and dance perfor-mances, film shows and concerts. surrounding of

stunning architecture adds magic to all events. art stations Foundation 50 50 is a non-profit organization funded to pursue conviction that art has a posi-tive impact on the society and people exposed to art have chance of better, more creative and conscious life.

Page 10: Stary Browar 50 50 Background Info

stary browar 50 50 is a perfect example of the modern use of old industrial buildings. Place where beer was brewed is right now taken by retail and art. stary browar 50 50 is composed of grand buildings, modern in their spirit, traditional in their form, sound but cosy. nowadays, stary browar 50 50 is landmark of Poland.

HISToRIC CoNTexT

Page 11: Stary Browar 50 50 Background Info

at the beginning of the century, not many heard of the former huggers’ brewery in Poznań. red- brick buildings constructed in the 1870s were partly destroyed during the 2nd World War, following their partial recon-struction beer production was conducted till 1980 and then replaced with mineral water production. in the end of 1990s, Grazyna Kulczyk grew interested in the place and decided to convert deteriorat-ing buildings in to vibrant art centre. huggers’ brewery was expanded and altered, and the change affected the place itself as well as the adjacent district.

stemminG From 19th century huGGers’ breWery

Page 12: Stary Browar 50 50 Background Info

Almost 150-yeAr trAditions

• 1876 — huggers’ brothers came to Poznan from Wirtemberg (Germany) and started construction of the brewery• To 1905 — systematic expansion of the huggers’ brewery• The Second World War — the brewery managed by Germans, but brewing continued till 1944• 1944 — the brewery buildings changed into military bunkers• 1945 — the brewery buildings taken over by Kompania Piwowarska; beer production restarted and continued till 1980• 1980 — the beer production closed, the buildings started to deteriorate• 1980-1997 — start-up of soft drinks production and warehousing• End of 1998 till 2001 — the site acquisition process by Fortis — developer of stary browar 5050

• 2000 — Fortis prepared plans of the old brewery revitalisation• November 5 , 2003 — the grand opening of the first wing called stary browar 5050 atrium• March 11 , 2007 — the second phase of stary browar 5050 passage was open for public

History of Stary Browar 50 50

Page 13: Stary Browar 50 50 Background Info

-10

+ 1+2+3+4

car park

+2+3+4+5

Atrium opened 2003

The Courtyardof Art

expansion opened 2007Passage

stary browar 50 50 derives from the 19th century industrial architecture of old brewery. historic buildings have been carefully renovated and the design of new ones is based on brick, glass and metal as homage to the original architecture of the place. the architecture ofstary browar 50 50 is a fine merger of breadth and authors’ acknowledgmentof tiny finishing details.

unique architecture

Page 14: Stary Browar 50 50 Background Info

stary browar 50 50 is conspicuous for its harmoniously united distinctiveness: the atrium and the Passage, the chessboard square, the rotunda,the courtyard of art and Visual canvas squarecreate a new city centre. harmoniously integrated to the city structure.

conspicuous for its beauty

Page 15: Stary Browar 50 50 Background Info

blow up hall

art stations FunctionaL DiVersitythe entire complex is made up of several buildings:atrium — opened in 2003 with 4 retail floors, 2 office floors and a 3-storey rooftop parking

courtyard of art — internal piazza with glass promenade linking the atrium and the Passage buildings surrounded by former brewery buildings, the Gallery, malt house and the clock tower

Passage — opened in 2007 with 3 retail floors and a 3-storey underground parking

malt house and Kettle house — renovated buildings, currently occupied by two multi-level restaurants, music club, perfor-mance studio with theatrical and concert stage and exhibi-tion spaces

Gallery — exhibition space and a bookshop with art and archi-tecture publications

Villa — restored old brewery office building converted into an exclusive boutique

clock tower — with two bells striking every quater

Pólwiejska 32 — mixed used building with h&m store and office space rented by financial institutions and legal office.

Page 16: Stary Browar 50 50 Background Info

art stations 50 50 developed in the park constituting a part of stary browar 50 50 is Grazyna Kulczyk’s venture of global significance. the ultra modern art centre designed by a japanese architect tadao ando will bring together art exhibition, patronage and auctioning. it will display art in the widest possible meaning, not limiting itself to fine arts, but also focusing on fashion, design and film. art stations 50 50 will host perfor-mances, exhibitions, multimedia presentations as well as Grazyna Kulczyk’s private collection of art.

art stations 50 50 balances art and humanity

THe exPANSIoN of STARy BRoWAR 50 50 HAS oNly STARTeD

Page 17: Stary Browar 50 50 Background Info

initiateD With

exhibition “it From bit”

art stations 50 50 activities were initiated by the opening of “art stations PreVieW - it From bit” in the Gallery building on may 31, 2008. the exhibition presents works of two artists: mexican Gabriel orozco and German manfred mohr; both employ computer-generated algorithms in their works. the exhibition is open until the end of september.

Page 18: Stary Browar 50 50 Background Info

blow up hall 50 50

Blow Up Hall 50 50 is a work of art developed around the project of Rafael lozano Hemmer,

Not only does a hotel guest experience art, but also participates in its creation and becomes its main substance. Rites of games — subtle and unassuming shall transform the Blow Up Hall into a concept hall of the most recent generation.

In the Blow Up Hall 50 50, luxury is not restricted to refined design and amazing details, but also employs the unexpected rites — a game that unobtrusively and unnoticeably puts a guest into a new perspective – eventually discovered after a stay in the Blow Up Hall 50 50.

In Blow Up Hall 50 50 Art is supplemented by Pleasure.

blow up hall

Page 19: Stary Browar 50 50 Background Info

All CAPTUReD BeNeATH UmBRellA BRAND of Project 50 50

art stations 50 50, blow-up hall 50 50 and stary browar 50 50 stem from the idea 50 50 – the philosophical ground of Project 50 50 – the umbrella brand covering the whole range of schemes undertaken by Grazyna Kulczyk. art always constitutes 50% of any venture belonging to the Project 50 50, the other 50% depends on the scheme’s specifics. consequently, Project 50 50 offers the highest quality combination of art and business, education, pleasure and humanity.

stary browar expansion 2007 stary browar original 2003

art stations

art stations Foundationblow up hall