startup turkey 2017 - jeff burton
TRANSCRIPT
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35 YEARS OF STARTUPS AND ENTREPRENEURSHIP IN 20 MINUTES, or LESS
ELECTRONIC ARTS TO ABC VENTURE GATES
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How did EA begin? An example for today from 35 years ago
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There was no garage
HP Garage Palo Alto
Trip’s House Portola Valley
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July, 1982 The six co-founders
who attended dinner at Trip’s home:
• Trip Hawkins Harvard, Stanford MB Strategy Gaming • Rich Melmon Berkeley, Stanford MBA
Physics • Bing Gordon Yale, Stanford MBA
English • Jeff Burton Stanford, Stanford MBA
Anthropology • Dave Evans Stanford, Stanford MS
Mechanical Engineering • Pat Marriott Marketing Manager, Apple
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November, 1982
Raised $5 million from: • Kleiner, Perkins, Caulfield, & Byers • Sequoia Capital – Don Valentine • Sevin/Rosen Capital
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January, 1983 BEST MARKETING
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May, 1983 Product Launch
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What were we thinking ?
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Structure
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Culture
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Philosophy
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HOW DID WE BUILD A COMPANY CULTURE?
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All Employees Interviewed Every Job Applicant
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Plenty of Nerf Battles
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Friday Beer & Wine Meetings
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Private Screenings of New Movies
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EA’s Annual Revenues today are ~$5 Billion Market Cap ~$20 Billion
Headquarters Campus – Redwood City
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My path since EA:
• Publishing & Printing Books • Four Internet Startups before 2001 • Electronic Ticketing Company • Hospitality Club in Italy • Co-producer of movies in Hollywood • 1st Executive Director at UC Berkeley Accelerator • President, Advisory Board, ABC Venture Gates
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For startups, what makes sense AFTER an ACCELERATOR ?
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You have to start moving FASTER!
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Expanding means leaving your comfort zone and your home market.
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Germany is the business center of Europe, with over 3 billion Euro invested in emerging companies in 2015.
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Munich - Where Business is done !
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With unique opportunities
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• Difficulties getting the first clients, industry partners, etc. on board
• Renting flexible, short-term office space
• Finding housing is almost impossible and crazy expensive
• Incorporation, legal and tax issues
• The market response is completely different from your home market
• German business environment and culture can be tough
• Risks and costs
Challenges for your startup
on the German market
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To face those hurdles it is wise to get help from a partner,
who overcame them many times before and will help you do so as well.
Meanwhile, you can entirely focus on what you can do best:
Grow your startup!
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