startup quick pitch template

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Quick Pitch Template

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Page 1: Startup quick pitch template

Quick Pitch Template

Page 2: Startup quick pitch template

Quick Pitch Template (Title)

Communicating a Value Proposition

Purposefully and Succinctly (Tag Line)

Presenter Details:

Name

Company name

Contact details

Page 3: Startup quick pitch template

Cover Slide (Slide 1: previous)

The cover slide should offer complete contact info, and a

tagline if you have one.

– One of the benefits of a Powerpoint plan is that it

forces you to perform the critical exercise of describing

the business in very few words.

– The document needs stand alone power.

– 10 slides maximum. 24 point font minimum. 10 minute

pitch maximum.

Page 4: Startup quick pitch template

Slide 2: Market/Problem

• What problem does your technology solve?

– Emphasize the pain level and the inability of incumbents to satisfy the need.

• Define the market opportunity and its size.

– How big is the market opportunity you are pursuing and how fast is it growing?

– How established (or nascent) is the market?

– Do you have a credible claim on being one of the top two or three players in the market?

– Sometimes the white space on the slide is filled with customer logos or testimonials.

Page 5: Startup quick pitch template

Slide 3: Underlying Technology • Describe your technology

– Use non-confidential terms and layman’s words

• Elaborate on the technology or methodology

– What are the key features

– How do its key features translate into customer benefit?

– How does it advance beyond the competition – in layman’s terms (briefly)

– Describe intellectual property status; What is the ownership structure? Any encumbrances?

Page 6: Startup quick pitch template

Slide 4: Competitive Advantage • Who is adjacent to you (in the market) that could enter

your market (and compete) or could be a collaboration partner?

• What are their strengths/weaknesses?

• Why are you different?

• Be sure to anticipate competitive responses, and never deny that you have competitors, no matter how unique you think you are. Really, it's okay to compete.

• This is also a good slide on which to show market size estimates with market segmentation estimates split among competitors including yourself.

Page 7: Startup quick pitch template

Slide 5: Value Proposition and

Market Strategy • What is your value proposition and market goal?

– Describe how your technology can be a product/service

– Who are your first, most logical, customers?

– What kind of ROI can your customer expect by using

your product/service? What is the value of the pain are

you eliminating?

– How will your reach your customers? What is your most

logical channel?

– What commercial goal are you seeking:

research funding, development partner,

testing partner, licensee, buyer, etc.?

Page 8: Startup quick pitch template

Slide 6: Development Status • Stage of Development:

What have you validated that your technology can do?

What must you further validate for it to be market ready?

What are the key developmental milestones to get this data?

What is the commercialization vehicle for the technology – company, TTO, other?

Regulatory, developmental or other risks?

Page 9: Startup quick pitch template

Slide 7: Management Team • Who is managing the technology development?

• Who is managing the commercialization?

– What is their experience?

– What human capital pieces are missing and what is the

plan for filling them?

• On one slide, highlight the backgrounds of the key members

of the team, and any directors or advisors who advise you –

credibility.

• Include contact details for the person who will field calls or

emails of interest

Page 10: Startup quick pitch template

Slide 7: Management Team • Who is managing the technology development?

• Who is managing the commercialization?

– What is their experience?

– What human capital pieces are missing and what is the

plan for filling them?

• On one slide, highlight the backgrounds of the key members

of the team, and any directors or advisors who advise you –

credibility.

• Include contact details for the person who will field calls or

emails of interest

Page 11: Startup quick pitch template

Padova, 16 novembre 2012