[startup nations summit 2014] competition - new zealand
DESCRIPTION
Edwin Darlow CEO, PutekoTRANSCRIPT
What We Do We bring coloring pages to life in full interactive 3D
Print Play Color
colAR Mix Library of Pages Pages in 3D
colAR Mix (Launched July 2013)
Current Product
791,147 Downloads (15 October 2014)
800,000 700,000 600,000 500,000 400,000 300,000 200,000 100,000 0
Techcrunch Ar0cle (17 July 2013)
791,147 Downloads (15 Oct 2014)
Current Downloads “I would’ve wriEen this earlier but I was busy picking the pieces of my mind up
off the floor”
Greg Kumparak (Techcrunch)
South Korea 30%
Japan 25%
USA 22%
UK 3%
Android 49%
USA 36%
Japan 30%
Australia 4%
Canada 3%
123 Countries
16%
South Korea 54% Japan
20%
USA 8%
Spain 2%
UK 2% 144
Countries 14%
Downloads Breakdown
colAR Mix
Brings coloring pages to life:
Android 49%
Other (158 Countries)
20%
UK 5%
Korea 6%
Total OS
791,147 Downloads (15 October 2014)
iOS 51%
Selected Projects
Others Include: Ø Dentsu & Kirin Ø Mini Japan Ø Benesse
B Daman Starbucks Japan
Kid Cuisine & DreamWorks
BBC Children in Need
Growth Scalability Market Crea0on
$200K Investment (Sep 2013)
$1.5m Investment (July 2014)
$10-20m Investment (Early-Mid 2015)
“Created cool tech and an initial product / app”
Main Focus: • Create technology • Make prototype /
functional app • Test market / see
if users will like it • [NB: Company
had no functional business model or strategy]
“Turning the cool tech into a scalable
business”
Main Focus: • Determine market
& customers • Create strategy,
business model and growth plan
• Get traction, revenue & beach head clients
“Creating a solid foundation to scale
and innovate”
Main Focus: • Create a solid
platform / app, team & processes that can scale
• User growth; validate revenue streams; expand client partnerships
“Scale & cement position as true market leader”
Main Focus: • Scale product,
team & clientele • Aggressive user
growth; expanded revenue streams
• Invest in R&D to ensure continued market position
Company Phases
We Are Here Now
Growth Scalability Market Crea0on “Created cool tech
and an initial product / app”
Main Focus: • Create technology • Make prototype /
functional app • Test market / see
if users will like it • [NB: Company
had no functional business model or strategy]
“Turning the cool tech into a scalable
business”
Main Focus: • Determine market
& customers • Create strategy,
business model and growth plan
• Get traction, revenue & beach head clients
“Creating a solid foundation to scale
and innovate”
Main Focus: • Create a solid
platform / app, team & processes that can scale
• User growth; validate revenue streams; expand client partnerships
“Scale & cement position as true market leader”
Main Focus: • Scale product,
team & clientele • Aggressive user
growth; expanded revenue streams
• Invest in R&D to ensure continued market position
Focus Right Now? All About Execu0on