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Startup Investing 101 Workshop #4

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Page 1: Startup Investing 101 - Fledgefledge.co/wp-content/uploads/2019/11/Workshop-4-Startup-Investing-101.pdfStartup Investing 101 Workshop #4 . Mobile Market Research Mobile Search & Advertising

Startup Investing 101 Workshop #4

Page 2: Startup Investing 101 - Fledgefledge.co/wp-content/uploads/2019/11/Workshop-4-Startup-Investing-101.pdfStartup Investing 101 Workshop #4 . Mobile Market Research Mobile Search & Advertising

Mobile Market Research

Mobile Search & Advertising

Mobile Games & Apps

Enterprise web collaboration

Nimble Tablet, PDA, smartphone software

Entrepreneur in Residence

“Luni” Libes Serial Entrepreneur

Fledge

Entrepreneur in Residence & Faculty

Page 3: Startup Investing 101 - Fledgefledge.co/wp-content/uploads/2019/11/Workshop-4-Startup-Investing-101.pdfStartup Investing 101 Workshop #4 . Mobile Market Research Mobile Search & Advertising

Fledge Fledglings Applicants

Page 4: Startup Investing 101 - Fledgefledge.co/wp-content/uploads/2019/11/Workshop-4-Startup-Investing-101.pdfStartup Investing 101 Workshop #4 . Mobile Market Research Mobile Search & Advertising

Timeline

•  Free workshops §  Today through January §  Every other(ish) Tuesday

•  Investor Commitment §  Late January

•  Select fledglings §  Late February

•  Accelerator §  April 13 – May 29

Page 5: Startup Investing 101 - Fledgefledge.co/wp-content/uploads/2019/11/Workshop-4-Startup-Investing-101.pdfStartup Investing 101 Workshop #4 . Mobile Market Research Mobile Search & Advertising

•  Startup investing was an apprenticeship §  Angels learn by watching more experienced Angels §  Listening to the questions Angels ask §  Seeing the deal terms §  Hearing stories of startup

•  The Angel Accelerator is a class §  With a curriculum §  Learning by facilitated doing

Apprentice… Novice… Expert

Page 6: Startup Investing 101 - Fledgefledge.co/wp-content/uploads/2019/11/Workshop-4-Startup-Investing-101.pdfStartup Investing 101 Workshop #4 . Mobile Market Research Mobile Search & Advertising

WHY? Whydostartupsraisemoney?

Whatisinitforthem?

Page 7: Startup Investing 101 - Fledgefledge.co/wp-content/uploads/2019/11/Workshop-4-Startup-Investing-101.pdfStartup Investing 101 Workshop #4 . Mobile Market Research Mobile Search & Advertising

TIME Moneybuystimetomarket.

(plusequipment)

Page 8: Startup Investing 101 - Fledgefledge.co/wp-content/uploads/2019/11/Workshop-4-Startup-Investing-101.pdfStartup Investing 101 Workshop #4 . Mobile Market Research Mobile Search & Advertising

WHY? Whydoinvestorsinvestinstartups?

Whatisinitforus?

Page 9: Startup Investing 101 - Fledgefledge.co/wp-content/uploads/2019/11/Workshop-4-Startup-Investing-101.pdfStartup Investing 101 Workshop #4 . Mobile Market Research Mobile Search & Advertising

MONEY Capitalism=Usingcapitaltomakemore

Page 10: Startup Investing 101 - Fledgefledge.co/wp-content/uploads/2019/11/Workshop-4-Startup-Investing-101.pdfStartup Investing 101 Workshop #4 . Mobile Market Research Mobile Search & Advertising

MONEY Capitalism=Usingcapitaltomakemore

USEFUL Usingyourexpertiseandexperiencetohelp

Page 11: Startup Investing 101 - Fledgefledge.co/wp-content/uploads/2019/11/Workshop-4-Startup-Investing-101.pdfStartup Investing 101 Workshop #4 . Mobile Market Research Mobile Search & Advertising

MONEY Capitalism=Usingcapitaltomakemore

USEFUL Usingyourexpertiseandexperiencetohelp

FUN Plussomesocialprestigesharingstories

Page 12: Startup Investing 101 - Fledgefledge.co/wp-content/uploads/2019/11/Workshop-4-Startup-Investing-101.pdfStartup Investing 101 Workshop #4 . Mobile Market Research Mobile Search & Advertising

FUN Socialprestigesharingstorieswithfriends

USEFUL Usingyourexpertiseandexperiencetohelp

MONEY Onlyriskyourplaymoneyonstartups

Page 13: Startup Investing 101 - Fledgefledge.co/wp-content/uploads/2019/11/Workshop-4-Startup-Investing-101.pdfStartup Investing 101 Workshop #4 . Mobile Market Research Mobile Search & Advertising

Seed Startup Early-Growth Rapid-Growth Exit

Self

Friends/Family

Crowdfunding

Grants

Angel

AngelGroups

VentureCapital

SBALoan

BankLoan

Mezzanine

PublicDebt

Acquisition

IPO

Sources of capital

Page 14: Startup Investing 101 - Fledgefledge.co/wp-content/uploads/2019/11/Workshop-4-Startup-Investing-101.pdfStartup Investing 101 Workshop #4 . Mobile Market Research Mobile Search & Advertising

Angel WhatisanAngelinvestor?

WhatdistinguishesanAngelfromaVC?

Page 15: Startup Investing 101 - Fledgefledge.co/wp-content/uploads/2019/11/Workshop-4-Startup-Investing-101.pdfStartup Investing 101 Workshop #4 . Mobile Market Research Mobile Search & Advertising

ANGEL Investshis/herownmoney

VC Investsotherpeople’smoney

(VC=Venturecapitalist=Venturecapitalfundmanager)

Page 16: Startup Investing 101 - Fledgefledge.co/wp-content/uploads/2019/11/Workshop-4-Startup-Investing-101.pdfStartup Investing 101 Workshop #4 . Mobile Market Research Mobile Search & Advertising

Good Angel

WhatmakessomeoneaGoodAngelinvestor?

Page 17: Startup Investing 101 - Fledgefledge.co/wp-content/uploads/2019/11/Workshop-4-Startup-Investing-101.pdfStartup Investing 101 Workshop #4 . Mobile Market Research Mobile Search & Advertising

GOOD ANGEL Knowswhyhe/sheisinvesting.

Knowswhatreasonabletermslooklike.Understandstheinvestorroleinstartups.Eagertolearnhowtobeabetterinvestor.

Page 18: Startup Investing 101 - Fledgefledge.co/wp-content/uploads/2019/11/Workshop-4-Startup-Investing-101.pdfStartup Investing 101 Workshop #4 . Mobile Market Research Mobile Search & Advertising

Who? WhoisallowedtobeanAngel?

Page 19: Startup Investing 101 - Fledgefledge.co/wp-content/uploads/2019/11/Workshop-4-Startup-Investing-101.pdfStartup Investing 101 Workshop #4 . Mobile Market Research Mobile Search & Advertising

ACCREDITED IntheU.S.,onlyaccreditedinvestorscan

investanyamounttheywishinanyprivateequityordebtinvestment.

Startupscanusespecificexemptionstoallowanyinvestors,butwithlimitation.

Page 20: Startup Investing 101 - Fledgefledge.co/wp-content/uploads/2019/11/Workshop-4-Startup-Investing-101.pdfStartup Investing 101 Workshop #4 . Mobile Market Research Mobile Search & Advertising

ACCREDITED INVESTOR

$1millionofnetworth,notincludingprimaryhome,or$200,000inannualincome,or

$300,000inannualincomewithspouse.

Page 21: Startup Investing 101 - Fledgefledge.co/wp-content/uploads/2019/11/Workshop-4-Startup-Investing-101.pdfStartup Investing 101 Workshop #4 . Mobile Market Research Mobile Search & Advertising

Seed Startup Early-Growth Rapid-Growth Exit

Self

Friends/Family

Crowdfunding

Grants

Angel

AngelGroups

VentureCapital

SBALoan

BankLoan

Mezzanine

PublicDebt

Acquisition

IPO

Sources of capital

Page 22: Startup Investing 101 - Fledgefledge.co/wp-content/uploads/2019/11/Workshop-4-Startup-Investing-101.pdfStartup Investing 101 Workshop #4 . Mobile Market Research Mobile Search & Advertising

Seed Startup Early-Growth Rapid-Growth Exit

Angel

AngelGroups

VentureCapital

Stages of capital

Page 23: Startup Investing 101 - Fledgefledge.co/wp-content/uploads/2019/11/Workshop-4-Startup-Investing-101.pdfStartup Investing 101 Workshop #4 . Mobile Market Research Mobile Search & Advertising

Angel

AngelGroups

VentureCapital

Amount of capital

$21billion in 64,000 companies (2016)

$84 billion in 8,000 companies (2016)

$25 billion in Startup and Early-Growth stages

Similar amounts of capital, very different amounts per investment:

$328,125 avg. Angel investment $3,125,000 avg. VC initial investment

Page 24: Startup Investing 101 - Fledgefledge.co/wp-content/uploads/2019/11/Workshop-4-Startup-Investing-101.pdfStartup Investing 101 Workshop #4 . Mobile Market Research Mobile Search & Advertising

$25,000 / ANGEL

$328,125 avg. Angel investment = about a dozen Angels

Page 25: Startup Investing 101 - Fledgefledge.co/wp-content/uploads/2019/11/Workshop-4-Startup-Investing-101.pdfStartup Investing 101 Workshop #4 . Mobile Market Research Mobile Search & Advertising

Groups WhydoAngelsflockintogroups?

Page 26: Startup Investing 101 - Fledgefledge.co/wp-content/uploads/2019/11/Workshop-4-Startup-Investing-101.pdfStartup Investing 101 Workshop #4 . Mobile Market Research Mobile Search & Advertising

ANGEL GROUPS

EasiertoraiseasignificantamountofcapitalSharetheduediligenceeffort

Shareddealflow+Scheduledmonthlymeetings

Page 27: Startup Investing 101 - Fledgefledge.co/wp-content/uploads/2019/11/Workshop-4-Startup-Investing-101.pdfStartup Investing 101 Workshop #4 . Mobile Market Research Mobile Search & Advertising

OTHER SHOES

Fromtheothersideofthetable...ThestartupneedscapitalandneedsitNOW.Thefounderwantstobuildabusiness,not

spendtimeraisingcapital.Efficiencyofgroupshelptremendously.

Page 28: Startup Investing 101 - Fledgefledge.co/wp-content/uploads/2019/11/Workshop-4-Startup-Investing-101.pdfStartup Investing 101 Workshop #4 . Mobile Market Research Mobile Search & Advertising

EXCEPT…

Angelgroupsarenottimeefficient.Angelgroupsusuallyendin“no”.

Groupthinkandsocializingspreadsthe“no”.

Page 29: Startup Investing 101 - Fledgefledge.co/wp-content/uploads/2019/11/Workshop-4-Startup-Investing-101.pdfStartup Investing 101 Workshop #4 . Mobile Market Research Mobile Search & Advertising

Dealflow HowdoAngelsfindstartups?

Page 30: Startup Investing 101 - Fledgefledge.co/wp-content/uploads/2019/11/Workshop-4-Startup-Investing-101.pdfStartup Investing 101 Workshop #4 . Mobile Market Research Mobile Search & Advertising

DEALFLOW

Pitchevent,accelerators,competitions,etc.Crowdfundingsitesandotheronlinelists

Startuplawyers&accountantsSubmissionstoAngelgroups

Wordofmouth

Page 31: Startup Investing 101 - Fledgefledge.co/wp-content/uploads/2019/11/Workshop-4-Startup-Investing-101.pdfStartup Investing 101 Workshop #4 . Mobile Market Research Mobile Search & Advertising

INVESTORFLOW

WordofmouthDinner,drinks,cocktailparties,golf...

Page 32: Startup Investing 101 - Fledgefledge.co/wp-content/uploads/2019/11/Workshop-4-Startup-Investing-101.pdfStartup Investing 101 Workshop #4 . Mobile Market Research Mobile Search & Advertising

1 in 30

Angelstendtolookat30dealsbeforeinvestingin1

Venturecapitaliststendtolookat1,000dealsbeforeinvestingin1

Page 33: Startup Investing 101 - Fledgefledge.co/wp-content/uploads/2019/11/Workshop-4-Startup-Investing-101.pdfStartup Investing 101 Workshop #4 . Mobile Market Research Mobile Search & Advertising

Funds? Indirectstartupinvesting

Page 34: Startup Investing 101 - Fledgefledge.co/wp-content/uploads/2019/11/Workshop-4-Startup-Investing-101.pdfStartup Investing 101 Workshop #4 . Mobile Market Research Mobile Search & Advertising

SEED FUNDS

Under$20millionOftenunder$1million

Often“sidecar”toanAngelgroupOfteninvestmentcommitteeare

asubsetoftheinvestorsInvestslikeanAngelbutapoolofAngelcapital

Page 35: Startup Investing 101 - Fledgefledge.co/wp-content/uploads/2019/11/Workshop-4-Startup-Investing-101.pdfStartup Investing 101 Workshop #4 . Mobile Market Research Mobile Search & Advertising

VENTURE FUNDS

Over$200millionGeneralPartnersvs.LimitedPartnersRarelyopentoAngel-sizeinvestors

Page 36: Startup Investing 101 - Fledgefledge.co/wp-content/uploads/2019/11/Workshop-4-Startup-Investing-101.pdfStartup Investing 101 Workshop #4 . Mobile Market Research Mobile Search & Advertising

Profitable? DoAngelsmakemoneyinvesting?

Page 37: Startup Investing 101 - Fledgefledge.co/wp-content/uploads/2019/11/Workshop-4-Startup-Investing-101.pdfStartup Investing 101 Workshop #4 . Mobile Market Research Mobile Search & Advertising

SUCCESSFUL Angel/VC returns per 10 investments

1/10 “Home Run” >10x

2/10 “Double/Triples” 5x

3/10 “Singles” 1x

4/10 Zeros 0x Average (10%*10x)+(20%*5x)+(30%*1x) 2.3x

Page 38: Startup Investing 101 - Fledgefledge.co/wp-content/uploads/2019/11/Workshop-4-Startup-Investing-101.pdfStartup Investing 101 Workshop #4 . Mobile Market Research Mobile Search & Advertising

2007 research paper 6,000+ Angel investments

Summarized analysis

Page 39: Startup Investing 101 - Fledgefledge.co/wp-content/uploads/2019/11/Workshop-4-Startup-Investing-101.pdfStartup Investing 101 Workshop #4 . Mobile Market Research Mobile Search & Advertising

$20M

$40M

$60M

$80M

Hold: 3.0Y

Hold: 3.3Y

Hold: 4.6Y 4.9Y 6.0Y

Perc

en

t o

f to

tal r

aise

<1X 1X to 5X 5X to 10X 10X to 30X >30 X Exit Multiples

Blue: % of exits in that category Green: $’s returned in that category

Avg. Holding Period: 3.5 years Total portfolio return: 2.6x

Page 40: Startup Investing 101 - Fledgefledge.co/wp-content/uploads/2019/11/Workshop-4-Startup-Investing-101.pdfStartup Investing 101 Workshop #4 . Mobile Market Research Mobile Search & Advertising

FAILURES > SUCCESSES

Moststartupfail52%<1x

~83%losemoney

Page 41: Startup Investing 101 - Fledgefledge.co/wp-content/uploads/2019/11/Workshop-4-Startup-Investing-101.pdfStartup Investing 101 Workshop #4 . Mobile Market Research Mobile Search & Advertising

Diversity! Besttoinvestmentin20+startups

Page 42: Startup Investing 101 - Fledgefledge.co/wp-content/uploads/2019/11/Workshop-4-Startup-Investing-101.pdfStartup Investing 101 Workshop #4 . Mobile Market Research Mobile Search & Advertising

ROI Odds vs. Number of Investments

Page 43: Startup Investing 101 - Fledgefledge.co/wp-content/uploads/2019/11/Workshop-4-Startup-Investing-101.pdfStartup Investing 101 Workshop #4 . Mobile Market Research Mobile Search & Advertising

DIVERSIFY

25!97%oddsof1x,65%2.5x50!99%oddsof1x,75%2.5x

100!85%2.5x,75%3xEtc.

Page 44: Startup Investing 101 - Fledgefledge.co/wp-content/uploads/2019/11/Workshop-4-Startup-Investing-101.pdfStartup Investing 101 Workshop #4 . Mobile Market Research Mobile Search & Advertising

1 AT A TIME?

• Review 30 startups •  30 hours

• Due diligence 3 •  90 hours

•  Invest in 1 •  5 hours

+1 investment •  125 hours per investment •  1 check per investment

Accelerator Pattern • Review 300 applicants •  30 hours

• Due diligence 30 •  30 hours

•  Invest in 7 •  10 hours

+ 7 investments •  10 hours per investment •  1 check per 7 investments

Angel pattern

Page 45: Startup Investing 101 - Fledgefledge.co/wp-content/uploads/2019/11/Workshop-4-Startup-Investing-101.pdfStartup Investing 101 Workshop #4 . Mobile Market Research Mobile Search & Advertising

Why Startups Fail?

Page 46: Startup Investing 101 - Fledgefledge.co/wp-content/uploads/2019/11/Workshop-4-Startup-Investing-101.pdfStartup Investing 101 Workshop #4 . Mobile Market Research Mobile Search & Advertising

Why Startups Succeed? 1.   Timing2.   Luck3.   Team4.   Funding

Page 47: Startup Investing 101 - Fledgefledge.co/wp-content/uploads/2019/11/Workshop-4-Startup-Investing-101.pdfStartup Investing 101 Workshop #4 . Mobile Market Research Mobile Search & Advertising

“Luni” Libes [email protected]

Page 48: Startup Investing 101 - Fledgefledge.co/wp-content/uploads/2019/11/Workshop-4-Startup-Investing-101.pdfStartup Investing 101 Workshop #4 . Mobile Market Research Mobile Search & Advertising

Timeline

•  Free workshops §  Today through January §  Every other(ish) Tuesday

•  Investor Commitment §  Late January

•  Select fledglings §  Late February

•  Accelerator §  April 13 – May 29

Page 49: Startup Investing 101 - Fledgefledge.co/wp-content/uploads/2019/11/Workshop-4-Startup-Investing-101.pdfStartup Investing 101 Workshop #4 . Mobile Market Research Mobile Search & Advertising

•  $10,500 §  $10,000 is an investment §  $500 is the program fee §  7 investments with a single check

•  Fledge is a (tiny) venture capital fund §  $2.8 million raised from 55 investors §  57 invested $25,000 or $50,000 or $100,000 §  1 investor is a foundation §  Many investors used their donor advised fund to invest

Cost

Details available upon request.

Fledge is a private fund. Historic details are available upon request.

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•  Fledge.co/angels •  [email protected]

More Details

Page 51: Startup Investing 101 - Fledgefledge.co/wp-content/uploads/2019/11/Workshop-4-Startup-Investing-101.pdfStartup Investing 101 Workshop #4 . Mobile Market Research Mobile Search & Advertising

“Luni” Libes [email protected]