Dan RockwellProgram Manager of the Software Prototyping CenterOhio State - Tech Commercialization Office

CEO, co-founder, Big Kitty Labstwitter: @floozyspeak

Annie Abell - Product Design ClassCollege of Engineering - Ohio State University - September 2015

FEAR

DESIRE

DOUBT

DEBATE

DESTROY

DREAD

5D’s MARKET

INTRINSIC MOMENTUM HUSTLE

INTRINSIC MOMENTUM FIND AN IDEA THAT ROLLS

STICKS OBVIOUS NEXT NATURAL

INTRINSIC MOMENTUM BE AT THE INTERSECTION WHERE THE USER IS ALREADY AT

INTRINSIC MOMENTUM EXAMPLE

INTRINSIC MOMENTUM EXAMPLE

INTRINSIC MOMENTUM EXAMPLE

INTRINSIC MOMENTUM SHARE SIMILAR TRAITS observe natural / current systems high engagement factor doable tech curve bank on momentum go huge

INTRINSIC MOMENTUM BENEFITS the path is more obvious guiding user behavior not changing it creating playgrounds for super fans vehicle for noise

INTRINSIC MOMENTUM DANGERS missing the window getting caught up in your fears not going fast enough lack of hustle

HUSTLE GRAND EQUALIZER

HUSTLE looking legit and then closing the gap on the possibility you’re not

HUSTLE the definitive metric that separates all entrepreneurs

HUSTLE traits do risk comfort challenge try go fast endless, limitless

HUSTLE benefits create your own opportunities mitigate fear shape reality turn no into yes make momentum

HUSTLE dangers delusion false gods confuse hustle with adoption

INTRINSIC MOMENTUM HUSTLE

HOMEWORKMAKE OBSERVATIONS IN YOUR OWN LIFE WHERE YOU SEE INTRINSIC MOMENTUM

FORCE YOURSELF TO THINK OF 4 IDEAS

PROTOTYPE THOSE IDEAS, SKETCH, POPAPP

TAP YOUR HUSTLE, TALK TO USERS

2WEEKS