Startup Cities-Smart Cities

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Startup Cities-Smart Cities: how can we merge the concept of lean startup with smart cities ? Georgia Voudouri, Maria Sfyraki, Angeliki Zervou, Georgia Psychogyiou, Ilira Aliaj, Katerina Papathanasiou Panteion University of Social and Political Sciences


<ul><li> 1. Startup Cities-Smart Cities:how can we merge the concept of lean startup with smart cities? Georgia VoudouriMaria Sfyraki Angeliki ZervouGeorgia PsychogyiouIlira Aliaj Katerina Papathanasiou</li></ul><p> 2. Cyber Cities, Digital Cities, Intelligent Cities... SMART CITIESare:An example of City Design Policies that rely upon: Innovation &amp; BroadbandTheir goal is entirely constructive: to shift the debate in a more meaningful direction oriented towards the raison d etre of our cities: citizens, and the way they can create urban culture with technology. (Graham 2003)The outcome of the convergence of the two mainstreams that characterize the urban thought and development of the 21st century:1. The City as an environment of intense knowledge and innovation (Cooke 2001, Florida 2002, Komninos 2002)2. The construction of broadband networks and online services that support communication, representation, function and governance of cities (Graham 2003).As the British architect Cedric Price said in the mid-1960s: Technology is theanswer. But what is the question?-Can a City be smart and inefficient at the same time? Perhaps this is afundamental question, un-voiced by smart cities advocates. (Cedric Price 1967)-Smart City? The City as public good? (Cedric Price 1967) 3. Definitions &amp; Theories | STARTUPwhat is a START UP"A startup is a human institution designed to deliver a new product or serviceunder conditions of extreme uncertainty, by Eric Ries from the book The LeanStartupEric Ries: a serial entrepreneur co-founded IMVU, an online social network thatmade the Inc. 500 last year. Through trial and error at IMVU, Ries developed amethodical approach to launching companies that goes beyond bootstrapping. Nowhes creating a movement.The only metrics that entrepreneurs should invest energy in collecting arethose that help them make decisions, Eric Ries blogpost, 2009 4. Definitions &amp; Theories | LEAN STARTUPwhat is a LEAN START UP"Having an original vision and then refining and testing it along the way throughtightly controlled experimentsNot about asking what customers want but testing the original vision based on whatcustomers do. Ash Maurya, 2010 5. Definitions &amp; Theories | LEAN STARTUPthe Lean StartUp 5 PRINCIPLES:Entrepreneurs are everywhere. You dont have to work in a garage to be in astartupEntrepreneurship Is Management. A startup is an institution, not just a product, soit requires management, a new kind of management specifically geared to its context.Validated Learning. Startups exist not to make stuff, make money, or servecustomers. They exist to learn how to build a sustainable business. This learning canbe validated scientifically, by running experiments that allow us to test each elementof our vision.Innovation Accounting. To improve entrepreneurial outcomes, and to holdentrepreneurs accountable, we need to focus on the boring stuff: how to measureprogress, how to setup milestones, how to prioritize work. This requires a new kind ofaccounting, specific to startups.Build-Measure-Learn. The fundamental activity of a startup is to turn ideas intoproducts, measure how customers respond, and then learn whether to pivot orpersevere. All successful startup processes should be geared to accelerate thatfeedback loop 6. Definitions &amp; Theories | LEAN STARTUPthe Lean StartUp METHOD &amp; APPROACH:not about code-writing, but about building things that people want.Using the Lean Startup method Companies:Can create order not chaos by providing tools to test a vision continuously.Can create a sustainable plan form the start, due to the fact that by the time thatproduct is ready to be distributed widely, it will already have established customers.The Lean Startup Method was created to answer a specific problem:Many StartUps spend time perfecting a product that they think people want withoutever showing it, even to the prospective customer.They often fail to reach broad uptake from customers because they neverdetermined whether or not the product was interesting.When customers show indifference about the idea, the StartUp fails. 7. Definitions &amp; Theories | LEAN STARTUPthe Lean StartUp METHOD &amp; APPROACH: 4 ways of working | thinking | doing: 1. Eliminate Uncertainty - "just do it" leads to work under conditions of extreme uncertainty. A Lean Startup continuously tests its vision. 2. Work Smarter not harder - "Should this product be built?" vs "Can this product be built? 3. Develop an MVP - Create a build-measure-learn feedback loop. 4. Validated Learning Shrink development process - focus on figuring the thing customers want and will pay for [source: ] 8. Definitions &amp; Theories | LEAN STARTUPthe Lean StartUp MVP:MVPs are NOT necessary and are in fact a waste when:You are building a sustaining innovation product.You dont care if youre wasteful.You achieve product-market fit.We should beware of points 1 and 3 about cities.EXAMPLE of MVP in Kungsbacka, Sweden- Through The EuropeanCommissions Sustainable Urban Mobility campaignIn collaboration with the local merchants of the inner-city we will try the delivery ofgoods by cargo-bikes on selected occasions.Objectives: Increase the number of pedestrians and cyclists in the city center.Increase the revenues of commerce.Try &amp; evaluate if there is a place for some kind of delivery service even after theproject. 08/04/13 - 12/08/13[Source:] 9. Definitions&amp;Theories|LEANSTARTUPthe Lean StartUp PIVOT:Pivot = a change in strategy without a change in vision.ThePivotascitybrandingpolicy -PIVOTDublin:the city as a test-bed/ platform for design solutions to local, nationaland global challenges. A pivot creates a departure point, a fulcrum, an angle fromwhich to proceed. It is a step in the process of lining up for the next move. It suggestssuccess, urgency and decisiveness.PIVOT sees these challenges and opportunities under four themes, which representissues that face all cities.1. Connecting Cities. This theme is about connecting resources to needs; ideas tofinance; and conversation to action.2. Making cities Lighter (sustainable)3. Making cities flow4. Making cities happy.[Source: ] 10. Definitions&amp;Theories|LEANSTARTUPthe Lean as MANAGEMENTPOLICY:LeanThinkingMelbourne(asLocalGovernmentpolicy)Lean Thinking is animprovementsystem which focuses on improving thequality,timelinessand costofservices we deliver from the perspective of the customer.The system provides: 1. a structure2. techniques and tools for carrying out improvements.Goal: to deliver increased satisfaction for our customers and staff.A continuousimprovementmodel 11. Definitions&amp;Theories|LEANSTARTUPthe Lean as MANAGEMENTPOLICY:Focus on the end-to-end systemic delivery of services and elimination of waste.Widely known for its use at Toyota (called the Toyota Production System).Focus on the end-to-end methodical delivery of services and the removal of non-value added wasteWASTE = Anything more than the minimum amount of: Process, Labor, Materials,Space, Equipment, and adds no value to the product or service! 12. SuccessfulExamples|INTELLIGENTCOMMUNITYFORUM(I.C.F.)TheIntelligentCommunityForumis: a think tank that studies the economic and socialdevelopment of the 21st Century community.TheIntelligentCommunityForumisworkinguponthenotionthat:for the 21stCentury community, connectivity is a double-edge sword: threatening established waysof life on the one hand, and offering powerful new tools to build prosperous, inclusiveand sustainable economies on the other.TheIntelligentCommunityForum (ICF) seeksto: share the best practices of theworlds Intelligent Communities in adapting to the demands of the Broadband Economy,in order to help communities everywhere find sustainable renewal and growth. 13. SuccessfulExamples|INTELLIGENTCOMMUNITYFORUM(I.C.F)DESPITEOFALL:The implications of Intelligent Cities ought to merge the physical,institutional and digital space of cities having as intermediary a hybrid architecture ofmultiple combinations driven form basic generic categories of knowledge andinnovation [Komninos, Schaffers, Pallot, Trousse, Nilsson, and Oliveira 2008] 14. SuccessfulExamples|STOCKHOLMIntelligentCommunityoftheYear2009:Stockholm,SwedenThis is a community that has methodically and substantially redefined thepossibilities of urban living and sets an example of how technology can play a role toenhance economic and social development, said Louis Zacharilla, ICF Co-founder,2009STOCKHOLM:Swedens political, cultural and economic center since the 1200s.Most of the countrys head offices and 1/3 foreign-owned companies are locatedthere. 1/3 Swedish companies is located in the county. high education levels are(51% of Stockholmers have studied at university levels compared with 35%nationwide) and average salaries are proportionally higher.2007populationof:795.002030expectedpopulation:1.000.000withparallelincreaseofthepopulationatthedistrictofMalarenValleyapproximatelyat3.5millionsAccordingtheEuropeanInnovationFigurativesamongst208districtsinEurope,Stockholmholdsthefirstrankwithcompositerate0.90/1.00&amp;additionalhighperformancesindomainsofinnovation,knowledgeintensity,onendeducation,patents,servicesofhightechnology.Holdsthe1strankfrom2003. 15. SuccessfulExamples|STOCKHOLMStokab,acity-ownedcompany,hasstartedbuildingsince1994afiber-opticnetworkthroughoutthemunicipalityasalevelplayingfieldforalloperators. 1.2 millionkilometer (720,000-mile) network / more than 90 operators &amp; 450 enterprises as primarycustomers / expected to add 95,000 households to the network. StockholmsMayorhassetagoalofconnecting90%ofallhouseholdstofiberby2012.The most popular digital online services are: Child Care / Student-Teacher Dialogue / DigitalLibrary / Traffic Management / Telemedicine and e-Health.2007.StockholmpublishedVision2030:aworld-classmetropolisofferingarichurbanlivingexperience.2009.Stockholmhasbeenchosenasthe1stGreenCapitalofEurope,fortheholisticplanconcerninghergoaltobethe1stCitytobeintroducedindependentofmineralfueluntil2050 16. SuccessfulExamples|KISTAKISTASCIENCECITY.One of the worlds largest and most rapidly growing ICT clustersis located just north of Stockholm. Kista Science City is an innovation zone which todayhouses more than 1100 businesses, 6000 students and 1000 researchers within ICT.Starts at the mid of 1970 as satellite city of Stockholm. In 1975 Ericsson moves into K.S.CIn 1978 moves into K.S.C. and from 1985 several small and medium enterprises.1990 the Municipality of Stockholm undertake the initiative to create the ElectrumInstitution in collaboration with private - public sector and universities, having as goal toimprove the knowledge transfer from academic-research society to civil society.31.000 are the human force working at K.S.C1.400 enterprises are accommodated in K.S.C.Kista Science City is much more than just an ICT cluster, its a city of science witha well-planned public environment, with parks, recreation facilities, shopping facilities,good housing and cultural activities and events, where people can enjoy living, studyingand working. Projects are constantly under way at Kista Science City, enhancing andimproving the townscape in the form of more efficient infrastructure and planning of newdistricts. 17. Successful Examples| KISTASome of the development projects that are ready in the near future are:2011: Arne Beurlings Square / Sky scraper hotel Victoria Tower / Construction startoffice complex NOD / Construction start residential area Kistahjden2012: Construction start sky scrapers Kista Torn with apartments and library2013: Construction start residential area Kista ng / Construction start new tramway / Office complex NOD is finished2014: Kista Torn is finished2015: Residential areas Kista Grd och Kistahjden finished2017: Kista ng finished &amp; new tramway finishedDevelopment of Kistas city-like environment is proceeding at a rapid rate. A numberof new construction projects are under way in the area; in addition to the futurelandmarks of Victoria Tower and Kista Torn, more housing is being built, togetherwith new squares that will become meeting places for Kista. 18. Successful Examples| LIVING LABS (L.Ls.)European Network of Living Labs (ENoLL) :international non-profit association - Brussels, November 2006grew in 3 "waves" reaching 129 L.Ls.(10 outside Europe) Lab: a cluster/city area hosting a full scale urban laboratory, givingground to the invention, prototyping and marketing of new mobile technologyapplications.user driven open innovationKey Innovative Concept: Real time and space participation of the citizenA L.L. is an ecosystem that allows for the simultaneous evaluation of the social andtechnological aspects of innovation, through a Partnerships of Public-Private-Peoples(PPPP) (i.e.end-users, corporations, citizens, the public sector, NGOs and academia) 19. Successful Examples| LIVING LABS (L.Ls.)L.L.s Promote: DIRECT involvement + collaborationReal time experimentation beyond that of a simple research field, throughconstant interactive tests that give constructive feedback //LEAN STARTUPTechniques of Real and Digital Space experiments (Innovaro 2009):1. Virtual Persons/entitiesImaginary characters helping to imagine future peoples needs-forms of integratingproducts and technology in a future way of life2. Behaviour ObservationReal time observation defining and understanding unspoken needs and behaviors3. User Groups1.000-6.000 members: consulting groups, peer reviews, on-line discussion,modification proposals4. Collaborative Designclients directly involved in the product/service development- design teams formed bydesigners, engineers, managers+ clients 20. Successful Examples| LIVING LABS (L.Ls.)L.L. Ecosystem Components:Broadband infrastructure &amp; innovation:Cities/clusters become HUBS in the global flow of goods, services, people and ideas."Demand" is connected to "Offer" in sectors ranging from ICT technologies to energy,environment, food, health, tourism, culture, and usually each L.L. has a thematicorientation.(e.g.SOLET-eTourism, TRAIL-Technologies for Rurality, Agro Living Lab, Issy-les-Moulineaux Medialand, LIFENET, Gyor Automotive LL, ESAFrascati Living Lab,Telemedicine Living Lab, Cyber Care Clinique, RENER-Renewable Energies, Smart-House LLMadrid, CitySDK, Specifi, Creative Ring etc)Technological Components &amp; open involvement of the interested partiesICT Technologies and Digital Space offer the necessary networks and platforms torender participation and involvement feasible, especially in the case of large groups.(eg.Crowd-spirit (, Chaordix (,Ecospace platform (,Cooltownstudios(, Ideascale (, PeertoPatent([source:, h...</p>