starting your sales. simple steps to gaining your first customers
TRANSCRIPT
Starting YourSales
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Mick Griffin
Mick GriffinChief Revenue Office
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$ The Perception of a Sales Person
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The Perception of a Sales Person
Intrusive
Untrustworthy
Not interested In Your Needs
Relentless
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The Perception of a Sales Person
image
60%
-7%
97%
Cold Calling Is IneffectiveDecline Cold LeadGenExpensiveThen Social
The State Of Sales
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The Perception of a Sales Person
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74,000,000 Trailer Views
The Perception of a Sales Person
$250,000,000 Cost
$333,000,000 Revenue
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74,000,000 Leads
The Perception of a Sales Person
$250,000,000 Cost
$333,000,000 Revenue
Customers Are Now In Control
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Customers Are Now In Control
Cyber Monday
88% of consumers use Online Reviews
85% Check 10 Reviews
88% of consumers trust reviews more then friends
44% will check even after making the purchasing decision
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What Is Modern Sales?
Customer Experience
What Is Modern Sales
Sales
Support Product
Marketing
HR
Accounting
Legal
IT Admins
Cleaners
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Know Your Audience
Keynote Template
SELLING TO EVERYONE
IS SELLING TO
NO ONE
Profiling
Profiling
Gender
Male
Age
30 - 45
Location
North AmericaJob Title
CMO
15- 30 Employees
Mashable
Infographics
Ease Of Use
Plug and Play
Integration
Support Availability
Keywords
Sources
Key Selling Points
Usage
Communication Preference
Your Package
Your Package
KPI
Where to find them
Preferred Materials
Number of Employes
Decision Maker
Generating Traffic
Keynote Template
Create Win - Wins
SaaS Holiday Hamper
17 Partners Featured
Cost 2 Hours Setup Time
Generated over 7,000 Users
Over 10,000 PLN In Sales
Ride the trends
Cyber Monday
Cost 8.3% LCV
Cost 2 Days Setup Time
150+ New Registrations
Over 7,000 PLN In Sales
Be Fast
Swiss Pricing
Cyber Monday
Swiss Pricing
Keynote Template
Your Sales Funnel
Your SaaS Sales Funnel
Your SaaS Sales Funnel
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Marketing To One
Keynote Template
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The Communication Funnel
Day 0Welcome Email
Please Buy OurProduct.
Please Buy Our ProductHidden In A Case Study
You Really Should Buy Our Product.
You Will Miss Something Huge Now You Don’t Have Our
Product
Last Chance To Buy Our Product
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Dynamic Email Communication Funnel
➢
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Charts between sales and purchases
Lorem ipsum dolor sit amet, consectetuer
204The Average Number Of Emails Received
Per Day
📊
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Dynamic Email Communication Funnel
➢
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Dynamic Email Communication Funnel
➢
Open
Open / No Click
Bounced
Unsub
Clicked
Unopened
Clicked
OpenedNo Click
Clicked
%
%
%
%%
Plus
Premium
Max
44
No Doesn’t Mean Try Harder
Keynote Template
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No Means Be Smarter
Keynote Template
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Dynamic Communication Funnel➢
Open
Open / No Click
Bounced
Unsub
Clicked
Unopened
Clicked
OpenedNo Click
Clicked
%
%
%
%%
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Dynamic Communication Funnel➢
Open
Open / No Click
Bounced
Unsub
Clicked
Unopened
Clicked
OpenedNo Click
Clicked
%
%
%
%%
%
Social Media is a Lead Generation Platform
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The Perception of a Sales Person
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The Perception of a Sales Person
Social Media is a Lead Gen Platform
Social Media is a Lead Gen Platform
Social Media is a Lead Gen Platform
Live Tweeting Operations
Dr Live Tweets Orthopedic Surgery
Live Q&A as Surgeons Rotated
Built Trust and Subject Leader
15% increase in sales after
Social Selling
Twitter Interactions News Articles
2000+ 40+
Follow Your Audience
5500
8000
20%
Shorter Social Sales ProcessNew LinkedIn GroupsDaily Quora Questions
The State Of Social Sales
Social Selling
B2B Marketers Using Social Media for Lead Generation
B2C Marketers Who Have Acquired Sales
Via Facebook
61% 77%
Social Selling
Social Selling
Social Selling
Social Selling
