starting program development ©2006 william holmes program development university of massachusetts...
TRANSCRIPT
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STARTING PROGRAM DEVELOPMENT
©2006 William Holmes
Program Development
University of Massachusetts at Boston
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OVERVIEW OF STARTUP
Seeking Development Opportunities Contracting and Agreement for
Development Determining Readiness for
Development Establishing Collaborative Networks
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SEEKING OPPORTUNITIES
External Independent Internal
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WORD OF MOUTH:ADVANTAGES
High impact High trust Reflects performance Very effective Frequent results
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WORD OF MOUTH:DISADVANTAGES
Serendipitous Chancy Can be negative More reflects most recent May be based on that which
you have no control
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NETWORKING:ADVANTAGES
Uses existing relationships Develops new skills More enjoyable Benefits own network
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NETWORKING:DISADVANTAGES
Can be slow process Restricted to own network Can be seen as manipulative
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PRIOR EMPLOYERS:ADVANTAGES
Uses existing relationship Work may have begun Knowledge of organization Less gap between employer
and consultant
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PRIOR EMPLOYERS:DISADVANTAGES
Limited in number Can create dependencies Affected by unresolved issues
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WEB SITES:ADVANTAGES
Expected by technologically oriented
Available to whole world Easily updated Built-in solicitation
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WEB SITES:DISADVANTAGES
Others initiate contact Expensive initial development Needs maintenance Limited to internet access
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PRINTED MATERIALS:ADVANTAGES
Proactive contact Controlled Content Known medium Widely distributable
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PRINTED MATERIALS:DISADVANTAGES
Expensive Much waste Difficult to distribute Less frequently used Difficult to update
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REQUEST FOR PROPOSALS:ADVANTAGES
Interest already high Desire for work high Expectations clear Identification easy
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REQUEST FOR PROPOSALS:DISADVANTAGES
Time-consuming proposals Competition Opportunity costs Fixed costs Proposal may be used without
compensation
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MEDIA VISIBILITY:ADVANTAGES
Publications used Presentations heard Interviews noticed Emotional rewards Financial rewards
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MEDIA VISIBILITY:DISADVANTAGES
Requires writing skills Requires speaking skills Requires extensive investment Delay between media exposure
and results
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CONTRACT AGENCIES:ADVANTAGES
They do soliciting Provides stability Allows on work on side Existing infrastructure
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CONTRACT AGENCIES:DISADVANTAGES
Lower pay Less flexibility in work Less control over work Less visibility for you
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CONTACT TIPS
Learn about organization and program Share what you’ve done Share results of your successes Maintain visibility in organization Obtain a mentor or sponsor Encourage word of mouth Meet informally with people
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MEETING WITH CLIENTS
Is there work to be done? Can you work together? Does the client have sufficient power
and resources? What is presenting problem? Is there an underlying problem? Is there readiness for change?
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ESTABLISHING READINESS FOR CHANGE: 1
Has there been prior efforts at change? How do people feel about presenting
problem? Have people expressed desire for
change? Has the problem had broader
consequences?
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ESTABLISHING READINESS FOR CHANGE: 2
What resources are available for project?
What is fit of mission and activity? How long has problem existed Why change desired now?
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HOW WOULDYOU IDENTIFY AN OPPORTUNITY FOR
DEVELOPMENT?