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Customers perception regarding

Third party products

Submittedto Lovely Professional University

In partial fulfilment of the requirements for the award of degree of

MASTER OF BUSINESS AMINISTRATION

Submitted by:Tanu kakkar

University Roll No.2020070054

Supervisor:Ms sati

!e"turer

DEPARTE!T "# A!A$EE!T

L"%EL& PR"#ESS'"!AL U!'%ERS'T&

P(A$)ARA

!"##$%


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TO &'OMSOE(ER IT MA) *ON*ERN

This is to +ertif, that the pro-e+t report titled

.////////////////////////////////////////0 +arried out 1,

Mr2/////////////////!student name%3 S4o or 4o////////////!Father5s Name% has

1een a++omplished under m, guidan+e 6 super7isionas a dul, registered MBA student

of the 8o7el, 9rofessional Uni7ersit,3 9hagwara2 This pro-e+t is 1eing su1mitted 1,

him4her in the partial fulfilment of the requirements for the award of the Master of

Business Administration from 8o7el, 9rofessional Uni7ersit,2

'is dissertation represents his original wor: and is worth, of +onsideration for the award

of the degree of Master of Business Administration2

///////////////////////////////////!Name 6 Signature of the Fa+ult, Ad7isor%

Title; //////////////////////////////

are; //////////////////////////////

ate;



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E*8ARATION

I3 #$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$%student&s name'() here1, de+lare that the

wor: presented herein is genuine wor: done originall, 1, me and has not 1een pu1lished

or su1mitted elsewhere for the requirement of a degree programme2 An, literature3 data

or wor:s done 1, others and +ited within this dissertation has 1een gi7en due

a+:nowledgement and listed in the referen+e se+tion2

***********************%Student&s name * Si+nature'

$$$$$$$$$$$$$$$$$$$$$$$

%Re+istration No.'

Date+******************

AC,!")LED$EE!T

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I ta:e this opportunit, to e


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This whole stud, is 1asi+all, a1out the third part, produ+ts that are life

insuran+e3 mutual funds and general insuran+e2 As in7estors are more edu+ated3 aware

and prudent the, loo: for inno7ati7e in7estment ris:3 minimie transa+tion +ost3 and

ma


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+ondu+ted2 The data was +olle+ted through the 7arious magaines3 1oo:s and 1, surfing

on Internet2

2From a1o7e stud, it is +lear that C$ respondent in7est in 1an: deposit "

respondent in7est in real estate $ respondent in7est in third part, produ+ts and "C

respondent in7est in post offi+e2

"2 From the a1o7e stud, it is +lear that in7estor in third part, of produ+t fa+tor influen+e

Safet, ran: and less ris: 2

C2 From the a1o7e stud, it is +lear that G respondents in7ested our mone, in7ested

third part, produ+t their mind this should turn out to 1e a good in7estment3 ""

respondent their mind this should not turn out to 1e a 1ad in7estment3 respondent

their mind I :now this is good de+ision and remaining " respondent their mind I should

not loose m, mone,2H22 From the a1o7e stud, it is +lear that HG respondents in7estment G ,earS or more

1e+ause third part, produ+t !8I3 MF3 I% long period in7estment3 "H respondents

in7estment months to ,ear3 respondent in7estment ,ear to C ,ears and

remaining G respondent in7estment C ,ear to G ,ear2

G22From the a1o7e stud, it is +lear that future of third part, produ+ts is strong as C

respondent sa,s that future of third part, is strong2

Self assessment+Assessing ,our needs3 e


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in7estments2 It is thus important to :now the ris:s asso+iated with the fund and

align it with the quantum of ris: one is willing to ta:e2

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S4!"4 T"P'CS PA$E !"454 '!TR"DUCT'"! T" T('RD PART& PR"DUCTS ="C

2 Mutual funds ="

22 T,pes of mutual funds "=

22" NA(=Net Asset (alue J

22C Ad7antages and disad7antages $=#22H *hoosing a mutual fund #=

22G Building of mutual fund portfolio =C

2" Insuran+e

2"2 Introdu+tion and meaning C=G

2"2" *on+ept of insuran+e G=

2"2C Fun+tions of insuran+e

2"2H *lassifi+ation of insuran+e J=K

2"2G Issues and +hallenges "

2C O1-e+ti7es of the stud,

2H Resear+h methodolog,

2H2 ata +olle+tion "=""

2H2" Sample plan ""

2H2C Methodolog, adopted ""="C

64 '!TR"DUCT'"! T" T(E 7A!,'!$ '!DUSTR& "H=CJ

"2 'istor, of the 1an:ing industr, "G="$

"2" *ompan, profile

"2"2 A1out Standard *hartered 1an: "$="K

"2"2" 9rodu+t range of Standard *hartered Ban: C#

"2"2C *orporate responsi1ilit, C#

"2"2H En7ironment C# "2"2G *ustomers C

"2"2 9eople C

"2"2J *ommunities C

"2"2$ Suppliers C

"2"2K (ision for future C"

"2"2# Reason to in7est through this 1an: CH=CG

"2"2 A1out Ba-a- Allian life insuran+e CG=CJ

84 RE%'E) "# L'TERATURE C$=H#

94 CUST"ER1S PERCEPT'"!+ T('RD PART&

PR"DUCTS

H=GG

:4 SUAR&3C"!CLUS'"!3L''TAT'"!S ;

REC"E!DAT'"!S

G=#

G2 Summar,4Findings G=G$

G2" *on+lusion G$

G2C Suggestions and re+ommendations G$=#

G2H 8imitations #

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::

Figure H2 Age wise sample distri1ution H

Figure H2" ender wise sample distri1ution H"Figure H2C Marital status wise sample distri1ution H"Figure H2H O++upation wise sample distri1ution HCFigure H2G Annual in+ome wise sample distri1ution HHFigure H2 ualifi+ation wise sample distri1ution HHFigure H2J gender (s third part, produ+ts HGFigure H2$ Annual in+ome (s third part, produ+ts HFigure H2K Age (s third part, produ+ts HJ

Figure H2# Marital status (s third part, produ+ts H$Figure H2 O++upation (s third part, produ+ts HK

Figure H2" Edu+ation (s third part, produ+ts G#

Figure H2C In7est ,our surplus G

Figure H2H Fa+tor influen+e to in7est in third part,

produ+ts

G"

Figure H2G Thought that +omes to ,our mind to in7est GCFigure H2 A7erage time horion GH

Figure H2J Future of third part, produ+ts GG

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List of Tables

TA7LE DESCR'PT'"! PA$E !"4

C(APTER 6> '!TR"DUCT'"! T" 7A!,'!$

'!DUSTR&86>89

TAB8E "2 Re+ent A+quisitions C"=CH

C(APTER 9+> CUST"ER PERCEPT'"!+T('RD

PART& PR"DUCTS95>:9

TAB8E H2 Age wise sample distri1ution H

TAB8E H2" ender wise sample distri1ution H

TAB8E H2C Marital status wise sample distri1ution H"

TAB8E H2H O++upation wise sample distri1ution HCTAB8E H2G Annual in+ome wise sample distri1ution HC

TAB8E H2 ualifi+ation wise sample distri1ution HH

TAB8E H2J gender (s third part, produ+ts HG

TAB8E H2$ Annual in+ome (s third part, produ+ts H

TAB8E H2K Age (s third part, produ+ts HJ

TAB8E H2# Marital status (s third part, produ+ts H$

TAB8E H2 O++upation (s third part, produ+ts HK

TAB8E H2" Edu+ation (s third part, produ+ts G#

TAB8E H2C In7est ,our surplus G

TAB8E H2H Fa+tor influen+e to in7est in third part,

produ+ts

G"

TAB8E H2G Thought that +omes to ,our mind to in7est GC

TAB8E H2 A7erage time horion GH

TAB8E H2J Future of third part, produ+ts GH


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