starting an internet business
DESCRIPTION
Starting an Internet Business by Neil Whelan.First presentation at the Business Startup Show, May 2011.TRANSCRIPT
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What Type Of Internet Business?
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What Type Of Internet Business?An Original Idea (Twitter)
A Disruptive Idea (WeBuyAnyCar)
An Idea Triggered By Legislation (VAT Legislation 2011)
Providing A Service Triggered By New Technology (e.g.Social Media Consultant)
A copy cat service (e.g. Wonga)
Promoting A Traditional Service Using The Web (e.g. Driving School)
Selling Products Via The Web
Do You Make It, Resell It Or Import It?
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Creating & Branding Your Web Business
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Creating & Branding Your Web BusinessIs It Legal?
What Is Your Unique Selling Point?
What Is The Size Of The Target Market?
Who Is Your Competition?
How Will You Get Traffic To Your Site?
Is The Domain Name, Company Name & Trademark Available?
How Will You Finance This?
Who Will Be Your Trusted Advisor For The Web?
Who Will You Sell Out To?
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Successful Web Ideas
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Successful Web Ideas
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Investment Levels£20,000 to £1,000,000+
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Business Growth Accelerators
Disruptive Technologies6% Shareholding
Soft Loans£5,000 - £15,000Investor Pitching
How Will You Market The Service?
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Copy Cat ServicesWonga Example
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Short Term Loans
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Short Term Loans
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Short Term Loans
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Short Term Loans – Gap Analysis
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Using The Web As A Lead GeneratorCoopers Driving School
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Using The Web As A Lead GeneratorCoopers Driving School
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Using The Web As A Lead GeneratorCoopers Driving School
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Using The Web As A Lead GeneratorCoopers Driving School
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Selling Products On Line
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Selling HOT Products At The Right Price And Getting Enough Eyeballs On Them
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Selling HOT Products At The Right Price And Getting Enough Eyeballs On Them
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Selling HOT Products At The Right Price And
Getting Enough VisitorsWhilst building your brand, protecting your
reputation, keeping your site secure and taking advantage of new web innovations
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Retailing & E-Retailing In The UK Today“The Prize”
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2010 UK Retail Market Worth £293bn286,680 Retail Outlets188,320 Retailers
9% of all VAT reg'd businesses
2,900,000 People Employed11% of UK workforce
2010 UK Internet Sales Worth £58.8bn
Total UK Internet Market Stands At £100bn
UK #2 In The World For Ecommerce£2.80 Exported For Every £1 Imported
Sources: Office For National Statistics, British Retail Consortium, Boston Consulting Group, IMRG
18% Growth 2010 v 2009 20% Growth Expected In 2011
Small Businesses (51%) Bring In £36bn From Online Trading
1st Quarter Growth in 2011 1.3%SLO
W G
RO
WTH
FAS
T G
RO
WTH
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Top 20 UK Sellers
Source: IMRG
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UK Small Business Ecommerce Sites
Source: IMRG, Google
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Researching
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Identifying & Sourcing Products That Sell
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Identifying & Sourcing Products That Sell
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Identifying & Sourcing Products That Sell
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Researching
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Identifying & Sourcing Products That Sell
lets you analyse sales prices, volumes, sell through rates and sellers
Nearly 20% of the UK MarketGreat sample of what's hot on the web!
Why Is That Good?
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Identifying & Sourcing Products That Sell
Find Hot Categories...
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Identifying & Sourcing Products That Sell
Find Hot Products...
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Identifying & Sourcing Products That Sell
Finding Top Sellers
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Sourcing Products That Sell
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Sourcing Products That Sell
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Competitive Pricing
Analyse Your Marketplace Competition Analyse Pricing On Google ProductsAnalyse The Top 10 Sites On Google
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The Route To Market
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What Are Your Marketing Channels?
Search Engine ResultsProduct FeedsMarketplacesPay-Per-ClickPaid Content NetworksPaid Banner AdvertisingAffiliatesCoupon / Voucher SitesGroup Deals / Daily DealsEmail MarketingSocial MediaFacebook, Twitter, LinkedIn, MySpace, Forums, Groups, YouTube, BlogsSupplier SitesReview SitesImagesNews
Traditional MethodsNewspapersRadioTVBillboardsMagazinesFlyersCouponsDirect MailCataloguesEvents & ShowsRetail OutletsReferralsSponsorshipStuntsMobile/SMSPress ReleasesSales People
Web-Driven Sales
Repeat Sell To Existing Customers
Attract New Customers
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Where Do Web Product Sales Come From?
1. Appearing High In Google For Your Chosen Keywords
2. Good Quality Product Feed Into Google Shopping
3. Broad Range Of In-Demand Products
4. Good Pricing Policies
5. Relevant Content
6. Links To Your Site From Other Relevant Sites
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How Do You Find The Right Keywords?
Use Google's FREE Keyword Tool To Analyse A Site Or Related Keywords For Their Search Demand & Optimise Your Site
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How Do You Gauge The Level Of Competition?Google Your Chosen Keywords
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How Do You Find The Secret Of Their Success?
Analyse The Things That Make Most Difference
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Wildfire Internet's Sales Forecast Tool
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How Do You Find The Secret Of Their Success?
Which Things Make The Most Difference...
Your Domain Name
Your Site Structure
How Relevant Your Site Is For Your Keywords
Your Page Rank (Inbound Links)
The Number Of Product Pages You Have
The Number Of Products You Have In Google Shopping Channel
Whether You Are On Social Media
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How Do You Beat Web Giants?Without Spending A Fortune...
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How Do You Beat Web Retail Giants?
Gaining Position #1 On Google
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How Do You Beat Web Retail Giants?
Precision Targeted SEO
Your Domain Name Contains The Exact Keywords
Your Web Page Title Contains The Exact Keywords
Your Home Page Title Is H1 And Contains The Exact Keywords
Your Content Is At Least 300 Words & Contains The Exact Keywords With A Density Of 3 – 5%
Your Image Names, Alt Tags & Advisory Text Contain The Exact Keywords
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SEO Myths & Magic
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5 SEO Myths & Magic
Ensure you have a good site structure which is easy to navigate with good internal links.
Get relevant one-way inbound links
Rank higher by picking domain names that are the same as your major product groups
Use the free feed into Google Shopping
Optimise your site by ensuring your web page title, URL, product title, description, image filename, alt tag and advisory tag all contain your product keywords
Add good, relevant content to your home page as well as testimonials, blogs and genuine product reviews
Myths
If I build it they will come
Organic traffic is free
If I get enough traffic, people will buy my products even if they are over-priced
You must re-write all your product descriptions so you don't have duplicate content and get penalised by Google
Reciprocal linking is good
Submitting to 1000's of directories is good
Once everything's set up I don't have to do anything else
Magic
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Where To Get Good Inbound Links
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Where To Get Good Inbound Links
Set up your Google Product Feed
Find and post in relevant blogs
Participate in forums
Run an affiliate or precision SEO targeting program
Post on your social network accounts
IMPORTANT: Ensure the name of the link contains your keywordEnsure the forums and blogs you post in are “dofollow”Do not post out-and-out adverts on blogs and forums else your link will be moderated off the site.
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Quick Case Studies
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Better Site Structure Example
More Visits By Achieving High Ranking Via Link Building
Persistent Link Building & Marketing Sites Bringing Results
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Quick Case Studies
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Social Media & Other Hot Topics
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Social Media & Other Hot Topics
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