starting a podcasting program for member acquisition & retention with kevin hoffman, director,...
DESCRIPTION
Have you ever thought about creating a podcasting program to recognize members and help facilitate connections? Join this session to learn the fundamentals of podcast programs—what it takes to get started, how you can use it as an engagement tool for your members and most importantly, why you should consider starting a program that showcases members. Watch this entire webinar and others by Highroad U on our YouTube channel: http://shout.lt/rMNFTRANSCRIPT
Starting a Podcasting Program for Member Acquisition & Retention
Kevin Hoffman, HighRoad Solution
www.highroadsolution.com
Today’s Content Leader
Kevin HoffmanDirector, Sales EngineeringHighRoad Solution
Email: [email protected]: /kevindhoffman
www.highroadsolution.com
Business Podcasting
• Business Case• Know Thy Audience• Recruiting Guests• Pre-Production• Recording• Post-Production• Hosting• Promotion
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Business Case
• Not just two guys in the spare bedroom.
• Representing your brand.• Understand your metrics
before you begin.• Openness and honesty is
the new black.
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Know Thy Audience
• What content would interest them the most?
• How much time do they have?
• What would make this compelling for them?
• Why would a prospective member listen?
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Recruiting Guests
• More difficult then you think.
• Encourage and build them up.
• Shyness can be well masked.
• Host must have the “chopps.”
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Preparing Guests
• Share a “Guest Prep Document”
• Give guest a list of questions to stimulate topic ideas
• Let guest indicate must-cover topics and must-avoid topics.
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Example Questions
• Tell us about an important project that had a big impact on your organization. How did it come about? Who was involved? How did you measure success?
• Do you involve third parties in your projects? What is the process for doing that?
• What's the magic formula for a projects success?
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Example Questions
• Does your board understand digital communications? What are you doing to solve that?
• How are you staffing/handling social media? How do you know you’re successful? What kpi/metrics are you using?
• What are you doing with mobile and how are you explaining buy-in?
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Example Questions
• How long have you been doing this?
• What advice do you have to younger people in the association business?
• How are you staying up to date? What are your must reads? How do you stay fresh?
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Show Structure
• Be consistent.• Set expectations for your
listeners.
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Pre-Production
• NO TELEPHONE !!• Guest Microphone– Samson Meteor Mic - $79.
• Host Microphone– Samson C03U - $99.
• Host Headphones– Audio-Techna - $150.
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Pre-Production
• Software– Skype
• Recording– Two channels.
• Jingle– Buy or make.
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Recording
• Quick pre-recording call.• Schedule time double your
expected recording time.• Headphones.• Be natural and relaxed.
Have a paper of window with high level bullet points.
• NEVER read from a script.
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Post-Production
• Audio Geeks Unite!!• Remove Noise– iZotope RX - $300
• Production Software– Logic Pro - $200– Garage Band - Free
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Hosting
• Services• Website• Enclosures
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Promotion
• iTunes.• Email footer.• Newsletter.• Etc…
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Questions for Kevin?
Kevin HoffmanDirector, Sales EngineeringHighRoad Solution
Email: [email protected]: /kevindhoffman
www.highroadsolution.com
Upcoming HighRoad U Webinars:
Where Did Our Love Go? Winning Back Members, Buyers & AttendeesWhen: Friday, October 25th, 11 am EDTContent Leader: John Brandt, Sales DirectorUser-Centric Messaging: How the Society for Neuroscience is Optimizing Member Self-ServiceWhen: Thursday, October 31st, 11 am EDTContent Leader: Suzanne Carawan, Chief Marketing OfficerMember Holiday Inbox BasicsWhen: Thursday, November 21st, 12 pm ESTContent Leader: Ronald McGrath, Chief Technology Officer
Jenny Lassi, Professional Services
http://shout.lt/mvF9
Thank U!
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@highroadsol